Wednesday, 30 April 2014

DIRECTV: Get Rid of Cable Twitter Story

The first ever Twitter-Generated, Fan-Made, You-Written, Get Rid of Cable Twitter Story That We Made On Twitter Together. DIRECTV asked its fans to contribute to a story with tweets with the hashtag #GetRidofCable from April 14 through April 21. The best tweets were chosen and formed the following story.

 DIRECTV: Get Rid of Cable Twitter Story

Carlsberg: Border Football

Football and beer, it’s the perfect combination to bring people together. With their new campaign, Carlsberg and Duval Guillaume took this insight one step further. In these times of football fever, they created Border Football. This new game turns borders into football fields to bring both sides closer. The online film documents the Border Football games at three of Europe's most tense borders in Belfast, Nicosia and Kosovo.

Carlsberg: Border Football

Advertiser: Carlsberg
Contact: Thomas Lohren Busch, Jens Jermiin
Agency: Duval Guillaume
Executive Creative Directors: Katrien Bottez, Geoffrey Hantson
Art Director: Toon Leysen
Copywriter: Jan Schoofs
Account Directors: Elke Janssens, Patrick Clymans
Social Media Strategy: Sophie Jadoul
Production Company: TRS Brussels
Director: Jan Boon
Director of Photography: Thomas Buelens
Executive Producer: Frederik Zaman
Producer: Thomas Landeloos
Editor: Hans Desmet
Music & Sound Design: Gregory Caron

Tuesday, 29 April 2014

Erik Qualman: #Socialnomics 2014

The Socialnomics video series by Erik Qualman is back. The mind-blowing facts include grandparents as the fastest-growing demographic on Twitter, the 20% of daily searches on Google are never searched before, the millennials, online dating and more.

Erik Qualman: #Socialnomics 2014

The video was produced by Equalman Studios.

Friday, 25 April 2014

Amazing cutout dioramas by Hari & Deepti

Layers of paper are illuminated from the back creating a sensational depth and atmosphere. Originally from India and now based in Denver, Hari and Deepti, believe that “Paper is brutal in its simplicity as a medium. It demands the attention of the artist while it provides the softness they need to mold it in to something beautiful. It is playful, light, colorless and colorful. It is minimal and intricate. It reflects light, creates depth and illusions in a way that it takes the artist through a journey with limitless possibilities.”

Bordo Bello NYC // Making of Rise and Skate from Harikrishnan on Vimeo.


Thursday, 24 April 2014

The Hunter and the Bear in Pharrell Williams' book

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...

This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!

The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® to protect its contents.

With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.

Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.

Once completed by users, the “Social Book” will be printed and published.

Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.

Help them at 

The Hunter and the Bear in Pharrell Williams' book

Agency: Buzzman
CEO and Creative Director : Georges Mohammed-Cherif
General Manager : Thomas Granger
Associate Director : Julien Levilain
Creatives : Santiago Cosme, Miguel Durão
Account Managers : Olivier Lopez, Loïc Coelho
Social Media Managers : Julien Scaglione, Joeffrey Arruyer
PR and Communication : Cyril Paglino, Clara Bascoul-Gauthier
Digital Producers : Laurent Marcus, Lara Jane Lelievre
TV Producers : Vanessa Barbel, Elodie Poupeau
TV Production : Iconoclast
Director : Adrien Armanet
Digital Production : We are Anonymous
Artistic Direction : We are from L.A.

Wednesday, 23 April 2014

Castrol Footkhana: Neymar Jr. v Ken Block

Football meets gymkhana and Footkhana is born. A shootout between Neymar Jr. and Ken Block. Juggling with the ball meets smoking tires and spins in this experiment from Castrol, an official sponsor of the World Cup 2014.

Castrol Footkhana: Neymar Jr. v Ken Block

Seth & Riley's Garage: Kind of genius. Kind of.

Duval Guillaume have gone completely mad for the launch of Seth & Riley’s Garage, the new hard lemonade drink of Carlsberg Breweries. They have created a kind of genius campaign featuring a funeral, crazy penguins and a lot of slow motion. Check it out.

Seth & Riley's Garage: Kind of genius. Kind of.

Agency: Duval Guillaume, Antwerp
Production Company: Hobby Film
Director: Oskar Bård. 

Thursday, 17 April 2014

Powerade: Nico's Story

The emotional backstory of Nico Calabria who was born with one leg but had the power to pursue his love for football, is Powerade's great spot for 2014 FIFA World Cup.

Powerade - Nico's story

Advertising Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Alvaro Sotomayor, Rosie Bardales
Art Director: Mike Bond
Copywriter: Bernard Hunter
Head of Broadcast Production: Erik Verheijen
Broadcast Producers: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Production Company: Caviar Los Angeles
Director: AG Rojas
Directors of Photography: Frederick Backar, Michael Ragan
Producer: Geoff McLean
Executive Producers: Michael Sagol, Jasper Thomlinson
Editing Company: Whitehouse Post London
Editor: Russel Icke, Charlie Harvey
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Alex Nicolls-Lee
Music TVC: Schmooz France
Artist TVC: Sanj SEN – Powerade 2014 Composition
Music Company TVC: Ultraschmooz
Postproduction: Glassworks Amsterdam
Flame: Kyle Obley, Jesper Nybroe, Bob Rojien
3D: Tim Bolland, Simon Glas, Eva Kuehlmann
Telecine: Scott Harris
Producer: Armand Weeresinghe
Print Production: Photographer: Levon Biss
Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary
Production Company: Widescope Productions

Wednesday, 16 April 2014

Thai Life Insurance: Unsung Hero

This heartwarming spot from Thailand will encourage you to do small acts of kindness. The unsung hero is young man who don't have much but he is generous enough to help a little girl begging for education, to feed a stray dog, to leave bananas to the old neighbor, to give his seat on the bus, without expecting something in return. He will not get rich or be famous or featured on TV. He just keeps doing good and as time goes by we see that all his good deeds starts to pay off.

Thai Life Insurance: Unsung Hero

Advertising Agency: Ogilvy Thailand, Bangkok.

Monday, 14 April 2014

Lurpak Cook's Range: Adventure Awaits

The new Lurpak spot proves once more that you can have great advertising with any product. Even butter. Wieden + Kennedy London transformed the cooking preparation to space exploration in this brilliantly directed spot for Lurpak Cook's range. Close ups turn food to planets and carrots to spaceships in an adventurous quest to reach new frontiers in cooking. If you missed the previous Lurpak work check here, here and here.

Lurpak Cook's Range - Adventure Awaits

Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Sam Heath, Dan Norris, Ray Shaughnessy
Copywriters / Art Directors: Freddie Powell, Hollie Walker
Producers: Emma Wright, Chloe Roseman
Group Account Director: Helen Foulder
Account Directors / Managers / Planners: Katja Dienel, Angharad Thomas, Jennifer Lewis
Executive Creative Directors: Tony Davidson, Kim Papworth
Agency Executive Producer: Danielle Stewart
Production Company: Blink Productions
Director: Dougal Wilson
Executive Producer: Ewen Brown
Director of Photography: Stephen King Roach
Set Design: Lightning + Kinglyface
Editorial Company: Final Cut
Editor: Joe Guest
VFX Company: The Moving Picture Company
VFX Supervisor: Tom Harding
Flame Artist: Tom Harding
VFX Producer: Marianna Bruynseels
Shoot Supervisor: Bill McNamara
Grade: Jean-Clément Soret
Music+Sound Company: Wave Studios
Composer: Richard Strauss
Sound Designer: Aaron Reynolds

Monday, 7 April 2014

HootSuite: A Game of Social Thrones

The seven kingdoms in the Game of Thrones opening sequence are reimagined as social networks in this fantastic animated clip from HootSuite. The social networks were not placed randomly but based to the unique characteristics of each kingdom. Facebook, Instagram, WhatsApp, Google, Google+, YouTube, Twitter, Snapchat and LinkedIn battle in the Game of Social Thrones!

HootSuite: A Game of Social Thrones

Producer/Director: Evan Aagaard, HootSuite
Lead Animator/Motion Designer: Clément Morin
Music Composer: Etienne Forget
Executive Producer: Cameron Uganec, HootSuite
Concept: Evan LePage, Hootsuite

Friday, 4 April 2014

Volkswagen Kombi: Last Wishes

VW pays tribute to the iconic VW Type 2 (Kombi). The last Kombi was produced in Brazil in December 2013 and AlmapBBDO Brasil run a campaign for the "de-launch" of the model. They also gathered stories from the Kombi's drivers and made the following film with Kombi's last 15 wishes. The documentary took six months in the making.

From the legendary Woodstock painted Type 2, to the first drawing of the car from Ben Pon, the 4 minute film is full of special moments. The last wish fulfills Kombi's journey.

Volkswagen Kombi: Last Wishes

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Production:Spray Filmes
Director:Fernando Grostein Andrade
Creative Director:Andre Kassu, Marcos Medeiros
Executive Creative Director:Luiz Sanches
Art Director:Benjamin Yung Junior, Marcelo Tolentino
Copywriter:Marcelo Nogueira, Marcelo Pignatari Rosa
Executive Producer:Lucia Leite
Photographer:Fernando Grostein Andrade

Neue Zürcher Zeitung: The Digital Newspaper Holder

Convincing conservative newspaper readers about the advantages of a digital publication can be a hard task. Jung von Matt turned the classic wooden newspaper holders into a digital tool to surprise readers. With the use of LED boards inside the holders and the programming needed in order to receive RSS-feeds through an infrared transmitter, they managed to surprise readers and record a 2.7% increase in its digital readership for Neue Zürcher Zeitung from August to October 2013.

Neue Zürcher Zeitung: The Digital Newspaper Holder

The Digital Newspaper Holder from not-enough on Vimeo.

Jung von Matt/Limnat Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Cyrill Wirz
Art Director: Adrian Merz
Art Director: David Hanselmann
Graphic: Aude Kohler
Account Supervisor: Sabrina Arthur
Account Manager: Petra Moser
Social Media: Oliver Vedolin

Tuesday, 1 April 2014

SXSW 2014: 10 Trends from Cake Group & Havas Media

Insights and trends delived from SXSW. From personal data ownership and anti-social media to cryptocurrency and earned media planning, this presentation from Cake Group worth the read.

SXSW 2014 - 10 Trends from Cake Group & Havas Media

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