Monday, 23 March 2015

Julius Meinl coffee: Pay with a poem

On the 21st of March 2015, the International Day of Poetry, Julius Meinl turned poems into currency. Around the globe in 23 countries and more than 1100 cafes, bars, restaurants and hotel bars, guests where able to pay for their coffee with a poem.

As a global ambassador of the Viennese coffee house culture, Julius Meinl had always a close connection to poetry and they wanted to show the world that feelings are more valuable than money.

Julius Meinl coffee: Pay with a poem

Wednesday, 18 March 2015

Kaspersky Lab: One Dollar Lesson

Phishing, trojan apps, brute force methods, etc. With more that $100.000.000 stolen in 2014 from GameOver Zeus malware, we all understand that online safety is crucial. That’s the reason Kaspersky Lab experts have designed an interactive and spectacular web-project called ‘One dollar lesson‘.

One Dollar Lesson

Take their digital dollar and embark on a virtual journey that starts at three possible locations: a laptop, a tablet, or a smartphone, and goes through the endless spaces of the world wide web to the destination point — a bank server.

One Dollar Lesson

The creative graphical content goes hand-in-hand with information about the different tricks and methods fraudsters use to steal your money and banking credentials.
A dollar is your guide and vehicle in this virtual reality – depending on the situation it shifts from an airliner to a fighter aircraft.

One Dollar Lesson

One Dollar Lesson

One Dollar Lesson

There are three stories you can trace: sending money to a charity in need, transferring money from one account to another, and shopping online. In each case, you’ll see different scenarios. Every one dollar payment will face numerous obstacles like that aim to hack weak passwords, etc. All these risks are shown figuratively. Fortunately, there are ‘good green guys’ in this world who save our dollar and help it reach the destination point.

Visit: One Dollar Lesson

Advertising Agency: Grey, Moscow, Russia
Creative Directors: Alexey Artyukhov, Andrey Sivkov
Creative Lead: Eric Groza
Art Director: Ivan Zarutsky
Copywriters: Andrey Sivkov, Eric Groza
Junior Creatives: Alexey Roschuk, Eduard Boev
Project Manager: Pavel Teslenko
Account Team: Andrey Glushkov, Alexandra Kolesnikova
Production: Wrong
Creative Director: Oskars Cirsis

Tuesday, 17 March 2015

Samsung: Hearing hands

Samsung promotes their video call centers with a heartwarming stunt. The story goes like this. Muharrem Yazgan, a deaf Instanbul man walks down the street with his sister but this is not a regular morning. People around him are using sign language to communicate with him. Hidden cameras were recording his day until he came to a Samsung digital kiosk and sees a woman from Samsung's call center who uses sign language to talk to him. He smiles and sheds a few tears.

Leo Burnett Instanbul spent a month teaching sing language to his neighbours.


Samsung: Hearing hands
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Emrah Akay, Oktar Akin
Art Director: Ümit Senturk
Copywriters: Sezgin Rizaoglu, Deniz Cavdar
Creative Group Head / Art Director: Aren Selvioglu
Creative Group Head / Copywriter: Öykü Berberoglu

Friday, 6 March 2015

Diversity & Inclusion – Love Has No Labels

Love has no labels. This installation with dancing and kissing skeletons proves that before anything else, we are all human and calls us to stop discrimination and embrace diversity. To put aside labels in the name of love.

Did you know that we do 98% of our thinking in our subconscious mind? This might be the reason that many people in the US still report feeling discriminated against, though most Americans agree that people should be treated respectfully and fairly.

The important thing is to educate ourselves and watch for biases when they surface. Implicit bias influences how people are treated and how they interact with each other. It can also perpetuate disparities by altering someone’s ability to find a job, secure a loan, rent an apartment or get a fair trial.

To end bias, we need to become aware of it. And then we need to do everything within our power to stop it. In ourselves, others, and institutions. The world will be a better place for it.

Visit to find out more

Love Has No Labels

Ad Council organisation
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