Samsung Galaxy - Over the Horizon. A blind man's photographic journey

‘Over the Horizon‘, a new campaign for Samsung Galaxy is based on the real life story of Alexander Zhuravlev, a blind photographer from Russia, who was able to take a step beyond the horizon of his own possibilities.

The campaign aims to inspire ordinary people to push beyond their own comfort zone and understand that daily life has much more to offer than they expect.

The campaign features Alexander Zhuravlev – a photographer with only 2% residual vision.

Alexander became blind at the age of 11 as the result of an illness. Despite seeing almost nothing he is a passionate skier, a traveller and an enthusiastic photographer.

He lives at full throttle and believes that disability will only hold you back if you allow it to.
Driven by wanderlust, Alexander visited India alone and has travelled further since. He says that he can feel the world around him through the rest of his senses.

And 2% vision is enough to see what is most important: sunlight, colours and the horizon.

During his latest journey to South Ural, the Russian region famous for its severe climate and beautiful landscape,

Alexander took a series of photographs using a Samsung Galaxy smartphone to create a social project comprising an online video, a website and a photography exhibition.

His exhibition opened in The Lumiere Brothers Gallery in Moscow.


Samsung. Over the Horizon from Red Pepper Film on Vimeo.


Credits:

Creative Team: Cheil Russia
Creative Group Head: Mitya Usov
Digital Creative Lead: Dmitry Sherbakov
Art Director: Alena Klepikova
Copywriter: Irina Filina
Head of solutions center: Ekaterina Smygina
Content director: Anna Evstratova
Producer: Tania Chepko
Digital producer: Timur Konusbekov
Brand experience manager: Artem Grigoriants
SMM manager: Katia Bondarchuk
Production Company: Red Pepper Film
Director: Ivan Sosnin
DOP: Yegor Protsko
Creative producer: Danil Golovanov
Executive Producer: Yana Shmaylova
Art-director: Julia Uzkikh
Samsung:
Samsung Mobile Marketing Director in Russia: Seif El Hakim
Head of marketing communications and collaborative marketing: Svetlana Millina
Marketing manager: Elena Podolskaya

Motorola - Skip the sevens

With a bold move Motorola goes against Apple and Samsung and urges people to skip the sevens and opt for a Moto Z with Moto Pods.

In a perfect timing, with Samsung's Note 7 blowing up -literally- and Apple's iPhone 7 disappointing release, Motorola claims true innovation. In the following video you'll see a focus group of Apple fans getting “tricked” into believing that the company’s Moto Z is a new iPhone prototype.

The copy:
When the first generation of the iPhone came out, it changed everything. It was the rebel, the challenger. And it knocked us off our perch. But that was nine years ago.

It seems like the smartphone category is focused on incremental improvements. Display sizes increase by fractions of an inch. Cameras change by a few megapixels. And you often have to wait years for the next big thing. 

We admit that we played that game too. Until now. So this year, skip the sevens. Go for something new, something different. Because, while everyone else is figuring out how to improve their smartphones, we reimagined what a smartphone can be.

The Moto Z with Moto Mods doesn't just give you a slightly better camera, you get a Hasselblad with 10x optical zoom. Instead of small speakers, you get rock JBL stereo sound. Instead of another year of 5" screens, you get a 70" projection.

Our industry was built on thinking differently. Some have forgotten. So for now, we'll carry the torch. Different is better.

Credits:
Agency: Ogilvy

Jack Daniel's records covers of old Christmas carols‏

Jack Daniel’s has his own way of doing things. Even on Christmas. At least in Bulgaria.

To inspire their audience to stay true to themselves in the midst of the holiday season Jack Daniel’s Bulgaria and NEXT-DC teamed up to revitalize the age old Christmas carols, which hardly ever change with the seasons. To achieve that, NEXT-DC scouted some of Bulgaria’s most prominent underground musicians to create a band—The Jacks—and together they undertook the uneasy task to set an alternative tone for anyone who wants to escape from the typical holiday cliché tunes.

The band recorded three covers of well-known songs — Jingle Bells, We Wish You A Mеrry Christmas and Silent Night in typical Jack Daniel’s style. The three songs, performed by the newly formed band The Jacks, were accompanied by alternative videos, which are more akin to current rock or indie hits. To set the tone for a different celebration, the three music videos appear as pre-roll ads whenever someone plays a typical holiday tune.

Credits:

Advertising agency: Next DC

Whopper Move Out case study

A few months ago Burger King in France with the collaboration of Buzzman made a promise: to help those who don’t have the chance yet to have a restaurant close to their place. Burger King reopened in France in 2013 with 20 restaurants. The goal is 400. Thus, Burger King created Whopper Move Out, a relocation company that only helps people living in a city where there is no Burger King to move in a city where there is one. And for free. The campaign had a huge return on earn media. This is the case study.

Credits

Burger King France

- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz

Buzzman

- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

A "Stalker" viewed your LinkedIn profile. BBDO for Vier

What a great and creepy way to launch a new thriller series. BBDO Belgium used the "who’s viewed your profile" LinkedIn's feature to anounce the launch of "Stalker" on Vier.

They took advantage of that feature by creating a fictional LinkedIn profile named ‘Stalker’ and filled it out with broadcast info, an exclusive trailer and some personal yet very disturbing details.

Then ‘Stalker’ started visiting profiles. Each of the 12.0000 users received from LinkedIn a notification that "Stalker, self-employed at a place near you" viewed their profiles. Then curiosity did its part and 63% viewed Stalker’s profile.

People liked the idea and spread the word on Twitter. Even without having a Twitter account of his own, ‘Stalker’ got around 27,600 Twitter impressions.

Credits:
Creative director: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz
Art Director: Jan Dejonghe
Copywriter: Jutta Callebaut
Account manager: Lore Desmet
Account Director: Isabel Peeters
Videographer: Jasper Heldenbergh
​Social strategy: Julie Bogaerts
Client: SBS Belgium VIER
Client contacts: Steven Vlassenroot, Steven Huyers

Canal Sony Brasil: Skip Ad Festival

Many have used the YouTube's 5 seconds waiting time before you can to skip the ad in a creative way. Publicis Brasil, went a step further for the promotion of The Voice's new season on Sony Channel in Brazil.

The hosted a musical contest and made the viewer become the judge. Singers had five seconds to prove that they are good enough to enter the show. If the user skipped the ad then the singer was rejected. If the user watched over 5 seconds the singer was approved.

Credits:
Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung, Henrique Mattos, Daguito Rodrigues
Art Director: Elias Carmo
Copywriter: Kiko Mattoso
Agency producers: Tato Bono, Cayan Lobo
Production House: Casa do Vaticano
Director: Guilherme Petry
Director of Photography: Pablo Chasseraux
Postproduction: Casa do Vaticano
Sound company: Lua Nova

Mercedes E-Class Estate: The Transportable Banner

When Mercedes asked BBDO to make a bannering campaign that shows how spacious the new E-Class Estate is, they came up with a smart idea that transformed the classic banner into a medium that proves Mercedes’ promise.

BBDO introduced the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.

Credits:
Agency: BBDO Belgium
CD: Arnaud Pitz, Sebastien De Valck, Jan Dejonghe
Art Director: Jasper Verleije
Copywriter: Sarah Huysmans
Account Director: Valérie Bracke
Account Manager: Marleen Depreter
Account Executive: Bram Devidts
Agency Producer: Leen Van Den Brande
Online Production: AdSomeNoise
Production Company : Ristretto Films

FAR CRY 4: What are you made of?

For the European launch of Far Cry 4, Grey Paris creates a unique interactive campaign with 42 million possible routes, offering a completely different experience from one user to another.

Grey Paris has created 1 digital platform with 4 interactive rites of passage and 42 millions possibilities:
- A deadly face-to-face with « An eye for an eye »
- An impenetrable mind maze with « Rabbit hole »
- A hypnotic trance with « Mind Blossom »
- A blindfolded sound chase with « Escape »

Each rite is composed of interactive films in which the user has only a few seconds to make a decision and get out of the extreme situation he is trapped in. Each choice he makes triggers another sequence of events, pushing the user to make another choice and so on and so forth...

At the end of each rite, the user’s choices are analysed with a specific algorithm that determines his personality based on 5 criteria: toughness, violence, bravery, endurance and wisdom.

High-end cinematographic quality within the digital world. The numbers are staggering.
It took one year to conceive, develop and produce this campaign. In order to create a highly immersive experience, Grey Paris worked with the production company Stink & Stink digital and film director Nieto who brings all his cinematographic experience in this project. They shot over 168 different video sequences that, combined with the 42 million routes possible, reach the gold number of 100 days required to watch the videos from each of these routes.

1 new rite of passage will be revealed every week, starting today, October  22nd and ending November 12th, two weeks before the launch of FC4 on November 18th

PLAY HERE: http://far-cry-4.ubi.com/en-GB/

Credits:
Brand: UBISOFT
Guillaume Carmona EMEA Marketing Director
Camille Aneas EMEA Group Brand Manager
François-Xavier Dénièle EMEA Brand Manager
Fabrice Landrieu EMEA Digital Marketing Manager

Agency: GREY PARIS
Thierry Astier Executive Creative Director
Alexis de Montaigu Strategy Director
Damien Ricci Managing Director and Director of Digital Operation
Mehdi Benkaci, Vicken Adjennian Art Directors & Copywriters
Laurent Dailloux Production Director
Gerald Julia Project Manager
Vivien Urtiaga Digital Art Director
Mehdi Benkaci, Vicken Adjennian Art Directors
Quentin Deronzier, Dimitri Hekimian Art Director / Copywriter

Production: STINK / STINK DIGITAL
Luis Nieto Director
Charlie Montagut Interactive Art Director
Sophie Gaaloul et Greg Panteix Executive Producers
Benoit Roques Line Producer
Lucie Meunier Post-producer
Kouz Sound Design
Circus SFX

Canal+ lets you take over the set and be the bear

You probably remember Canal+ Cannes awarded spot "The Bear". Now Canal+ is giving you the chance to be the bear in this hilarious interactive site: Dans la peau de lours (In the skin of the bear according to Google translate).

You are the director and there are lot of gerne types you can choose from. With selections ranging from Horror and Western to Porno and Independent, I'm sure that you will play more than once.

Play here

Credits:
Advertising Agency: BETC
Direcotr: Adrien Armanet
Actors: Princess-Josephine Drai, Dying King-Nicky Marbot

Paw Justice: Animal Strike

An animal strike that changed a law. Paw Justice with the help of DDB New Zealand collaborated with Google and YouTube and blocked videos with animal content in order to make people sign a petition to force the goverment to change a law that allowed legal-highs to be tested on animals.

The insight was simple. People love to see entertaining videos of animals online. So a nationwide block of these videos would definitely spread the word.

Street posters, print ads, TVCs and billboards, where also used in the campaign, along with a website with the petition and a strike toolkit with all the files needed for the public in order to upload then to their social media profiles, YouTube channels and websites to block their own animal content.

This incredible collaboration made the Prime Minister John Key announce that there will be no further testing of legal-highs on animals in his country.

Credits:
Advertising Agency: DDB, New Zealand

CNA: Speaking Exchange

The Speaking Exchange project is a win-win idea from FCB Brasil and the CNA language school network. It connects students who want to speak English with Americans living in retirement homes via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans. The reactions as we can see on the video are heartwarming.

Credits:
Advertising agency: FCB, São Paulo

The Hunter and the Bear in Pharrell Williams' book

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...

This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!

The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® to protect its contents.

With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.

Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.

Once completed by users, the “Social Book” will be printed and published.

Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.

Help them at http://www.tippexsocialbook.com/ 

Credits:
Agency: Buzzman
CEO and Creative Director : Georges Mohammed-Cherif
General Manager : Thomas Granger
Associate Director : Julien Levilain
Creatives : Santiago Cosme, Miguel Durão
Account Managers : Olivier Lopez, Loïc Coelho
Social Media Managers : Julien Scaglione, Joeffrey Arruyer
PR and Communication : Cyril Paglino, Clara Bascoul-Gauthier
Digital Producers : Laurent Marcus, Lara Jane Lelievre
TV Producers : Vanessa Barbel, Elodie Poupeau
TV Production : Iconoclast
Director : Adrien Armanet
Digital Production : We are Anonymous
Artistic Direction : We are from L.A.

Canal+: ‘Wilhelm Scream’ Mockumentary

"The Woman Who Can’t Watch Movies" is the widow of Sheb Wooley and she can't watch movies because he keeps hearing her husband's screem. “The Wilhelm scream,” is a legendary stock audio scream, recorded by Sheb Wooley and used  in the 1951 film Distant Drums. It was named after the character Private Wilhelm in the 1953 western The Charge of the Feather River. It has been used in over 200 films since then (including Star Wars, Toy Story, Indana Jones, Lord of the Rings and more).

Canal+ made a Scream Bank, a catalog of donated screams for industry professionals to use in place of Sheb’s and invites users to record their own screams and help Linda Dotson Wooley see films again. The video is a teaser for Leave Wilhelm Alone, an upcoming documentary on the “Wilhelm scream.”

Credits
Client: Canal+

Agency: FCB Spain & FCB Los Angeles
Campaign: “Leave Wilhelm Alone”
Client Contact: Iñaki Martikorena, Bernardo Melero, Purification González
Executive Creative Directors: Pedro Soler, Eric Springer
Creative Team: Beatriz Pedrosa, Peio Azkoaga, Joao Freitas
Producers: Brendan Kiernan, Steve Devore, Thomas Anderson, Kate Borkowski, Kepa Vizcay
Production Company: Helo
Director: Alex Grossman
Lighting: Seamus Tierney
Sound: Sam Tornero Pulido
Web Developers: Carlos Lainez, Miguel Iglesias
App Developers: Joan Arbó, Jorge Cubillo
Social Media Strategy: Mauro Rodriguez, Jose Olivares
Poster: Beatriz Pedrosa, Marian de la Fuente
Planner: Manuel López

Lisbon City Council: LX Type. The official font of Lisbon.

LX Type is the world's first typography made from tracing Lisbon's tram wires. Lisbon's trams are an iconic element of the city. Their wires that blends with the sky emerged the idea of creating a typography based on them. A very interesting project from Leo Burnett Lisboa with the support of the Lisbon City Council. You can test and download from lxtype.pt the fonts for free. You can also find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city.

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Head Of Art: Nuno Salvaterra
Copywriter: Jaime Nascimento
Art Direct: Guilherme Nunes
Photography: Guilherme Nunes
Head Of Digital Production: Nuno Frade
Direction and editing: Hugo Lage
Collaborators: Freddie Brando, André Mota, Joana Bruno, Natasha Hellegouarch
Music: Dead Combo

Monster.com India: Wake Up Campaign‏

A wake up call for all the passive job seekers out there. In the new digital campaign for Monster.com, an online job portal in India, we see a fish talking to a guy asking him “If I asked you a few years back where you’d see yourself today, what would you have said?".  Since you don’t get wake up calls like these in real life, you should go out there and "find better" thus delivering the brands tagline. Dentsu Marcom also made 5 teaser films featuring a little cow boy, a sheep, an opera singer, a vampire and Tarzan trying to #WakeUp the sleeping employee.

Credits:
Advertising Agency: Dentsu Marcom
National creative director: Titus Upputuru
Sr. creative director: Jitendra Kaushik, Vishal Mittal
Creative supervisor/Writer: Aneesh Ayyappan
Sr. visualiser: Himanshu Sharma
Account management: Sunita Prakash, Kapil Jayaraman, Kulanath Kaushik
Account planning: Narayan Devanathan, Rabia Sooch
Films: Dawa Lama
Production house: Native Films
Director (film): Albin Jaison
Producer: Supratik Datta

Carrefour: The 50th Years Race

The very first hypermarket accessible with the google street view technology was created by Carrefour to celebrate 50 years since the opening of the first hypermarket on 1963. Users explored the hypermarket to find hidden gifts. An integrated campaign allowed them to use mobiles, tablets, online and life size displays.

Credits:
Advertising Agency: Cake, Paris

Cheetos: Project T.P.

With Project T.P. you can cover the world in digital toilet paper before Halloween. Cheetos and Google StreetView gives you the chance to select any place you want and drop the toilet paper payload. Funny.

MTV: Gif Me More Power

MTV Mobile gives you the abitily to create your own TV spot and 140 characters to say whatever you want to the world. Enter www.GIFMEMOREPOWER.com  write 140 characters, choose the music you want and select from almost a thousand video sequences, those you want to see in your spot. You can share it and submit it for voting.

To promote this initiative and inspire the millenials, Buzzman created examples of messages focusing on four themes: bravery, freedom, friendship and love.

Credits:
Advertising agency: Buzzman

Intel and Toshiba: The Power Inside

The third social film experience from Intel & Toshiba is here. They started two year ago with "Inside Experience" and now with the "Power Inside" we deal with an alien invasion. It seems that extraterrestrial moustaches and unibrows take over the upper lips and eyes of people around the world.

Your face can join the Uricks (the aliens) or the Guardians. Just visit www.thepowerinside.com or www.Facebook.com/insidefilms to watch the trailer and audition to be in the film. To join the Urick team and potentially be featured in the film you have to upload a photo to the Facebook Page, and the facial recognition software will add a moustache or unibrow. You can also upload videos of yourself removing a moustache to join the Guardian team.

Directed by Will Speck and Josh Gordon  (“Blades of Glory” and “The Switch”), the movie stars Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) and Zack Pearlman (“The Inbetweeners”).

The first episode of the social film will be available on August 15 and continue online over the next six weeks.



(thanks Monika)

Swedish Radio: Plus

Forsman & Bodenfors invented a radio player for computers, pads and phones that makes radio visual, interactive, and very shareable. When listening to a radio program, you can add videos, pictures, comments, maps and polls to the timeline. To add information, or to give your personal thoughts. What you post in the timeline will also be shared on Facebook, with a link to that exact part of the program.

SR Plus by Society 46 from Society 46 on Vimeo.

Credits:
Advertising Agency: Forsman & Bodenfors