Banco Popular: The Most Popular Song (Cannes 2012)

This is the first ever Grand Prix Lion for Puerto Rico. In Puerto Rico, 60% of the population receive government handouts because no one wants to work. It's so common to live off welfare that the biggest salsa hit of all time is "No Hago Más Ná" by El Gran Combo which translates to "I don't do anything". Banco Popular which is the biggest bank in Puerto Rico, wanted to change that attitude. They convinced El Gran Combo to rewrite the lyrics of this classic song. Watch the case study.



Agency: JWT Puerto Rico

Café BonoGrão: Eyelashes

Excellent way to show how strong this coffee is.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva
Published: March 2012
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OMO washing detergent: Archaeologist, Astronaut, Physicist

The art direction is perfect. The work of world champion sand artist, JooHeng Tan is impressive. He build a series of 18-ton dirt sculptures showing kids' futures. It's always nice to see great work for products that most agencies and clients neglect.

Watch the making of:



Credits:
Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Credits: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan
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BBVA Foundation - The Little Guy Inside the ATM

Clever use of ATMs to convey the message that 7 out of 10 children in Peru do not understand what they read.



Advertising Agency: Volver d6, Lima, Perú
Creative Director: Gonzalo Figari
Planner: Paco Baró
Copywriter: Frank Martí
Art Director: Natalia Iriarte
Accounts: Najibe Alarcón, Francesca Tubino
Production House: Abrakdabra
Director: José Carlos García
Executive Producer / Art: Pablo “Chuscat” Castillo
Post Production: Abrakdabra
Audio: Hechos Sonoros
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Volkswagen BlueMotion

Different. Nice.

Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: David Mackersey
Copywriter: Jonathan John
Designer: Pete Mould

Bradesco: Fake Ad

Unexpected and convincing. The user reeds an iPad version of a car magazine and when he gets in Bradesco's ad and slides his finger to turn the page, the car crashes into the left side of the screen.



Advertising Agency: AlmapBBDO, Sao Paulo,
Chief Creative Officer: Luiz Sanches

Creative Director: André Kassu, Marcos Medeiros
Art Director: André Leotta, Pedro Sampaio
Programming: The Good Fellas
Technology Director: Fernando Boniotti
Account Manager: Wilson Pereira, Fábio Akimura, Beatriz Almonacid
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Vapona: Stop trying

What is great about these ads is that they are so damn true. Summer in Greece is an endless men vs mosquitoes/flies battle.

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Daniel & Mattia
Art Director: Daniel & Mattia
Illustration: Daniel & Mattia
Head of planning: Luc Wise
Print producer: Capucine Lhermitte

Gulf News: The Headline News Cup Sleeve

Fresh news, printed on the sleeve of your morning cup of coffee. Smart and useful.
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.

Credits

Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Getty Images: From Love to Bingo in 873 Images

873 images from Getty. 15 images per second. 6 months research. 5.000 images preselected. An amazing result.



Credits

Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Director of Creation: Marcello Serpa, Luiz Sanches
Director of Creation: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões

Intouch: Car Vs Piano case study

Clever and very successful Twitter experiment. A 350kg grand piano was hanged with nine ropes over a car and its fate was determined by Twitter users. Intouch, a Russian insurance company run this interesting Car vs Piano experiment.



Agency: Proximity Russia
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Cerveza Salta: Rugbeer

A beer vending machine for rugby lovers. It seems that there is a province in Argentina where people like rugby. Salta beer wanted to give rugby fans a unique experience so they created The Rugbeer Machine. A vending machine which you have to tackle hard in order to get a beer. Very engaging.






Advertising Agency: Ogilvy, Argentina
General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Martín Garrocho, Gastón Schaefer
Copywriter: Ignacio Jardón
Art Director: Diego Bertagni
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI
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Hotwheels: Vintage collection

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31
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Hellmann's: Recipe Receipt

A different and clever in store promotion from Ogilvy Brazil. They didn't place a discount sticker to push sales. They've found an innovative way to broaden the uses of Hellmann's mayonnaise. They installed a software in 100 super market cash registers which recognised Hellmann's and combined the other products the client bought to print out a custom recipe.



Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser's Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute

Absynthe Minded: Case The Most Exclusive Video Ever

Ingenious idea. Absynthe Minded, a big band in Belgium but unknown to the rest of Europe wanted to get airplay on abroad stations. So, mortierbrigade agency, created "The Most Exclusive Video Ever". A video that could only be seen if the song got played on the radio due to an audio watermark. And then, they let social media do their miracle. People spammed DJs and radio stations on Twitter to play the song and the whole thing got started. The song was played every hour somewhere in Europe and 212.000 Europeans visited the band's site to watch the video.







Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
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Save the Children: Break the circle

A vast majority of abused children -about 70%- turn into abusive adults. Its a vicious circle that must be stopped. The work of Y&R Mexico, illustrates this problem perfectly.

Donate at savethechildren.mx

Advertising Agency: Y&R, México
Chief Creative Officers: Rafael Barthaburu, Esteban Sacco
Creative Director: Francisco Ferro
Copywriter: Auber Romero, Gumaro Davila, Salvador Lara
Art Directors: Jose Mario Muñoz, Oscar Chávez, Ana Segurajáuregui
Head of Art: Oscar Cuevas, Francisco Hernandez
Production company: Circo Films
Executive Producer: Chon Alatorre
Agency Producer: Ivonne Cortes, Adrian Ramos
Photographer: Ale Burset
Account manager: Alvaro Dopico
Published: May 2012
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Zonajobs: Grandma

This is so funny. Find a job you want to go to and leave your grandma rest in peace. Great work from DraftFBC Buenos Aires.



Agency: DraftFBC Buenos Aires

Direct TV: Don't Have Your House Explode

A great new addition to the series of 3 commercials from Direct TV. Watch the previous commercials here.



Advertising Agency: Grey, New York, USA

Ford: The Parisian Pinball Park

That's the way to park. Bump your car really hard and beat the high score.
To promote Ford's Active Park Assist, Ogilvy Paris set a giant Pinball machine over a free parking space, programmed the bumpers of the front and rear cars and waited for the clumsy Parisian drivers to park their cars. The more they hit the bumpers the highest pinball score they got. Crazy!




Agency: Ogilvy Paris

Sprite: Shower

Summer is close and this is a great installation for any beach.

Ray-Ban: Dancing, Short Skirt, Kiss, Lovers, Rainstorm, Rapper, Volunteer

Advertising Agency: Marcel, Paris, France
Executive Creative Director: Erik Vervroegen
Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Director: Dimitri Guerassimov, Eric Jannon
Art Director: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executive: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
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