Cream-O: Cookie Mug

This must be the ultimate mug for drinking milk. It is made from digestive cookies and dark chocolate. It also helps parents motivate their children in order to drink 2 mugs of milk. Great move from Cream-O, a cookie brand in Malaysia, and Grey. The edible mug came free with 2 packs of Cream-O. The campaign run for a month with a succesful 19% increase in sales.

Credits:
Advertising agency: Grey Kuala Lumpur

CANALPLAY: Insomny Coffee

INSOMNY coffee. A unique approach to all movie lovers from Buzzman for CANALPLAY, a subscription VOD offer launched by CANAL +. It is something like Netflix for France. You pay once a month and you have access to unlimited movies and TV series.

In order to reach real fans of movies and TV series in an unique way, Buzzman partnered with passionate coffee makers to select and roast coffee beans from Burundi, India and Brasil to obtain a high quality coffee, strong enough to keep movie lovers awake. INSOMNY coffee was lauched. On every pack you could find a code for a free 2 months CANALPLAY subscription.

Credits:
Advertising Agency: Buzzman

Newcastle Brown Ale: July 3rd "Independence Eve"

Droga5 New York continues the cheeky 'No Bollocks' campaign  for Newcastle Brown Ale by creating a make-up holiday. Turning 4th of July to its advantage, Droga 5 made 3rd of July the official "Independence Eve", urging American consumers to celebrate that last day of British rule over America. The brewer is introducing also the "Revolutionary Koozie," with the British flag on one side and the American stars and stripes on the other and drinkers can turn it 180 degress at the stroke of midnight.

Credits:
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Scott Bell
Art Director: Kevin Weir
Art Director: Naomi Malik
Copywriter: Chris Colliton
Copywriter: Chase Kimball
Head of Integrated Production: Sally-Ann Dale
Production Assistant: Heather Black
Interactive Designer: Devin Croda
Strategist: Matthew Gardner
Digital Strategist: Nick Maschmeyer
Account Director: Lauren Solomon
Account Manager: Brett Schneider

Amstel: Wardrobes for Smartphones

A wardrobe for mobile phones so you can enjoy your free time really free without your work and social media interfering. A nice move by Amstel in Bulgaria who managed to connect with their target group and not just sample a few beers.



Credits:
Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Hellmann's: Food slot

Ogilvy Brazil, created a Food Slot machine that proves that Hellmann's goes with anything. Users pulled the lever and got one recipe out of 280 combinations along with a fresh food sample. Impressive work. It must have been very difficult to pull this through.



Advertising Agency: Ogilvy, Brazil

NIVEA Deo: Stresstest

People getting creverly pranked at an airport by Nivea. They see themselves reported missing at the cover of a newspaper and on the TV news. They start to become very stressed. Then security guys appear and give them then new Nivea Stress Protect deodorant. Great execution and to the point.

Impulse augmented reality

Impulse in Argentina with the help of 5SEIS gave the chance to hundreds of girls to interact with virtual characters in real time and take pictures and videos of their experience. The experience lived through a LED screen over 4 meters. Those who participated received gifts, flowers and balloons of all sizes and colors. 5SEIS set up this interactive installation based on augmented reality in the Alto Palermo Shopping centre in Buenos Aires.




Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Corina Iannone, Ariel Serra
Additional credits: Altheim
For the advertiser: Lea Abud, Agustina Garcia.
Published: October, 2012

Delta Lingerie: The First Facebook Poke Campaign

The first post of 2013 should be something that we see for the first time. Therefore, here's the first Facebook Poke campaign. ACW Grey Tel Aviv used the newly launched Facebook's Poke app (a competitor to snapchat) to promote a one-time sales proposition on Delta Lingerie. They filmed a 10-second sexy and teasing video clip of a model getting dressed using the Poke app, then they sent it to the Delta's Facebook fans. On the last frame of the film it was writen "A One-Time Sale! Delta." urging the fans to go to Delta's website and buy the product with a discount. Tough work because with Poke you can only send the videos to 40 people. This means that the agency had to shoot a new version every 40 people.




Agency: ACW GREY Israel
Head of digital: Dan Eblagon
Digital creative director: Tomer Inbar
Senior digital copywriter: Daniel Barak
Head of Production: Meital Tzoref
Digital producer: ofer Klein

Cinnabon Rolls: Zero Calorie

Cool promo from Cinnabon Rolls. They made people burn the calories before enjoying the rolls. And have fun doing it.



Credits:
ECD: Igor Lutz
Creative Director: Adrian Ely
Art Director: Raluca Stroe
Copywriter: Andrey Yarinich
Event agency: BBDO Fuse
Managing Director: Ivanova Darya
Manager: Berezovskaya Ekaterina
Production company: Ambitiсa
General Director: Victor Shimanovsky
Account Director: Irina Tederson
Head of Projects Department: Svetlana Penkova
Head of Indoor Department: Olga Eldyreva

Hellmann's: Recipe Receipt

A different and clever in store promotion from Ogilvy Brazil. They didn't place a discount sticker to push sales. They've found an innovative way to broaden the uses of Hellmann's mayonnaise. They installed a software in 100 super market cash registers which recognised Hellmann's and combined the other products the client bought to print out a custom recipe.



Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser's Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute

BGH: Quick Chef Music

The dialogue between the agency and the client is funny and so true. We've all been there. But at least this client trusted his agency and agreed to modify his product to meet the agency's crazy idea.



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Creatives: Guilherme Souza, Breno Costa
Producer: Camilo Rojas
Agency Producers: Adrian Aspani, Lucila D’Amico
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Microwave product development: Marcelo Da Torre / Creavis
Production Company: Pank
Directors: Pablo Fusco, Juan Chappa
Executive Producer: Lucas Urquiza
Photography Director: Federico Cantini
Post Production Company: La Sociedad Post
Music: Diego Grimblat
Advertiser's Supervisors: Ezequiel Devoto, Viviana Insaurralde

Jive Talk: Augmented Reality CD Package - QR Code

This interactive CD package was designed for Jive Talk's latest album '123 Jump!'. To enhance fans' experience with the band, Rethink Canada, created an online animated experience using Augmented Reality and Quick Response codes.



Agency: Rethink Canada

Citroën UK: DS4SEEKERS - A game of hide and seek

A game of hide and seek in the real and virtual world by Citroen UK for the promotion of the new DS4. The campaign "DS4SEEKERS". Players use their mobile phones to hide or seek virtual DS4s on Google Maps and Google Streetview and score points in order to win a real DS4. With each point you get one entry into the draw so the more points you get, the more chances you have of winning.

It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.

Agency: OMD UK.

Miller: Boombox

It's more than a cool package, it's a brilliant idea that can drive sales up to 300% since you'll definitely want to buy all three packages.

Advertising Agency: Manajans/JWT, Istanbul, Turkey
Creative Directors: Emine Noyan, Kaan Tanman
Copywriter: Cemre Tutar
Art Director: Orkun Yontem
Graphic Designer: Sinan Özçelik
3D Design: f/2.8 photograph studio

Liaison Dangereuse: Striptease shopping

Why buy lingerie from photos when you can purchase them from the body of a model and get yourself a striptease as a bonus?

Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.

Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.

Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.


Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone

Oakley: Ίσως το καλύτερο product placement που έγινε ποτέ.

Η Oakley έδωσε στους 35 μεταλλωρύχους μαύρα γυαλία για να μπορέσουν να βγουν στο φως χωρίς να καταστραφούν τα μάτια τους. Τους κόστισε $6300 (180$ το κάθε γυαλί Χ 35) και κέρδισαν δωρεάν δημοσιότητα αξίας $41.000.000.

διαβάστε ολόκληρο το άρθρο εδώ http://www.cnbc.com/id/39650306

Coke Zero: Inverted Pyramid

Αυτό το POP σίγουρα το προσέχεις. Το ότι είναι coca cola δεν έχει σημασία. Δεν είναι κάτι ακριβό. Οποιαδήποτε εταιρία θα μπορούσε να το κάνει αλλά δεν ασχολούνται ούτε οι πελάτες, ούτε οι διαφημιστικές γι 'αυτό βλέπουμε συνέχεια στοιβαγμένα σε παλέτες τα προϊόντα.

Advertising Agency: Leo Burnett Manila, Makati City, Philippines
Creative Directors: Raoul Panes, Alvin Tecson
Art Directors: Mon Pineda, Farlet Vale, Steph Mangalindan
Copywriters: Therese Endriga, Cey Enriquez
Published: 2009

Centauro Stores: The Weight Of The Brazilian Shirt

Είναι "βαριά" η φανέλα της Βραζιλίας... (αν και μας απογοήτευσε φέτος)

Advertising Agency: Salles Chemistri/Sao Paulo/Brazil
Creative Directors: Hugo Rodrigues, Victor Hayashida
Art Director: Nelson Costa, Erico Braga
Copywriter: Cristiane Parede
Published: March 2010