Thursday, 29 March 2012


Very good video for NSPCC's children help line. The kids are perfect in their roles.

Volkswagen Beetle: Reincarnation

When you're good in one life you are rewarded in the next. A clever way to sell the new VW Beetle.

Agency: DDB UK

Monday, 26 March 2012

Samsung: Explore your digital world (Human Face Video Mapping)

Amazing video mapping on a human face by Samsung Portugal for the promotion of the 2 SIM card smartphone, Galaxy Y Duos.

Digital Agency: Excentric
Projection Mapping: Oskar e Gaspar
Video Production: DROID I.D.
Music: Timecoders

Friday, 23 March 2012

City of Vancouver: People are fragile

With the "People are Fragile" road safety program, the city of Vancouver is trying to raise awareness about road safety and ultimately prevent collisions, injuries and fatalities for all road users. They launched the following outdoor and ambient campaign.

Advertising Agency: Hot Tomali, Vancouver, Canada
Creative Director: Thomas Stringham
Art Director: Scott Maddox
Copywriter: Scott Maddox
Graphic Designer: Davinder Deo
Client Team Director: Alex Russell, Mairi Welman
Graphic Designer: Wells Stringham
Agency Producer: Juliana Hendriks
Producer: Sean Frith
Production Company: The Orange Apple
Graphic Designer: Davinder Deo, Wells Stringham
Photographer: Philip Jarmain
Retoucher: Paul Lang
Account Manager: Kyle Stewart

Twinings: Gets You Back To You (Hill)

The wonderful Twinings "Gets You Back To You" campaign continues with this spot. If you missed the 2011 spot, you can watch it here.

Agency: AMV BBDO
Creatives: Diane Leaver, Simon Rice
Creative Director: Paul Brazier
Agency Producers: Yvonne Chalkley, Robbie Kilgour
Agency Planners: Bridget Angear, Michael Lee, Anthony Battrick
Account Managers: Katie Stanley, Louise Davidson, Leona McNally
Media Agency: Zenith
Media Planners: Lucy Affleck, Tom Coulson

Production Company Psyop/Smuggler
Director: Psyop
Psyop Creative Directors: Kylie Matulick and Paul Kim
Executive Producer: Neysa Horsburgh
Producers: Hillary Thomas, Amanda Miller, Mary Knockles, Jenn Dewey
Associate Producers: Minh Ly, Anu Nagaraj

Visual Effects: Psyop
Designers: Paul Kim, Andrew Park, Georgia Tribuiani, Kenesha Sneed
Storyboard Artists: Vinny Delley, Josh Weisenfeld, Danelle Davenport
Editor: Brett Nicolletti
Matte Painter: Paul Kim
Flame: Thibault Debaveye, David Parker, Julie Lenoble
Lead Desktop Compositors: Julie Lenoble, Danny Koenig
Compostior: Cris Kong
Previz: Blake Guest, Dan Vislocky
Modelers and Texturing: Rie Ito, Ibtisam Ahmed
Rigger: Sean Kealey
3D Animators: Dan Vislocky, Minor, Gaytan, Chris Meek, Jacob Frey, Sashdy Arvelo, Yvain Gnabro, Todd Akita
3D: Katie Yoon, David Chontos, David Barsin, Barry Kreigshauer, Hao Cui, Roman Kaelin, Eric Rosenthal, Andres Berner
Roto: Stephen Holbrook
Particles: Kiel Gnebba, Wayne Hollingworth, and Brian Alvarez
Cloth Effects: Victor Garza
2D Animators : Song Kim, Dylan Spears, Melvina Wong, Kendra Ryan

Thursday, 22 March 2012

Hertz: Traveling at the speed of Hertz

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Creative Director / Art Director: Sonya Grewal
Creative Director / Copywriter: Pat Carella
Art Director: John-John Skoog
Copywriter: Nicholas Partyka
Designer / Typographer: Juan Carlos Pagan
Illustrator: Chris Grey
Art Buyer: Jane Piampiano

Amour: Fantasies Happen

Selling porn with a great sense of humour. Nice campaign from Dare Vancouver for the porn pay-per-view channel Amour.

Amour - 'Special Delivery' from Mike Hasinoff on Vimeo.

Amour - 'Officer Biggs' from Mike Hasinoff on Vimeo.

Amour - 'Dirty Pool' from Mike Hasinoff on Vimeo.

Agency: Dare Vancouver
Creative Directors: Bryan Collins, Rob Sweetman
Copywriter: Bryan Collins
Art Director: Rob Sweetman
Producer: Mike Hasinoff
Account Supervisor: Tamara Bennett

Director: Tim Godsall
Production Company: OPC, Toronto / Biscuit Filmworks, Los Angeles
Executive Producer: Harland Weiss, Donovan Boden, Shawn Lacy
Producer: Rick Jarjoura
D.O.P.: John Guleserian

Editorial: Arcade Edit
Editor: Geoff Hounsell (Dirty Pool & Officer Biggs) & Will Hasell (Special Delivery)
Managing Partner: Damian Stevens
Executive Producer:  Deanne Mehling
Producer: Ali Reed

Online/Finishing: Airship Post
Smoke Artist: Rob Ufer
Motion Graphics Artist: Chris Homel
Colorist: Shane Reed
Producer: Marguerite Olivelle

Music/Sound Design: Grayson Matthews, Toronto

Monday, 19 March 2012

Vytautas Mineral Water: It's Earth's Juice!

Totally crazy viral for the Lithuanian Vytautas Mineral Water. Enjoy!

Wednesday, 14 March 2012

BGH air conditioners: Dads in briefs, Friends, No Signal

Gross but extremely funny approach. Kudos to the client for accepting the agency's idea.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini

DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser’s Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia The Locker-Shocker

Nice and scary ambient for They publish thriller and suspense audiobooks. To promote their new crime series, "Terminal 3" they decided to give them a taste of horror. They reserved all the free lockers at two main subway and bus stations in Frankfurt a. M. and Berlin. In the only open locker left they planted a pair of replica woman's legs. Upon opening the locker, the horrified commuters were faced with the severed limbs -- and a toe-tag that displayed the Psychothriller logo and a QR code that allowed them a promo sample download of a „Terminal 3" audiobook from the series.

AXE / LYNX Girls: Brainy, Flirty, High Maintenance, Party, Sporty.

A new and fresh approach from AXE / LYNX. In this new campaign, with the great voice over, we see men trying to keep up with various types of girls.

VW Golf: Rabbit

Funny and clever way to promote a car offer, but how many dog commercials are we going to see from VW?

VW Golf Rabbit from Metropolitana on Vimeo.

Agency: DDB Barcelona
Production: Errecerre

GUINNESS: Round up your mates for a GUINNESS on St Patrick's Day

English humour at its best. Guinness celebrates St Patrick’s Day (March 17). A sheep dog is trying to herd seven men to a Guiness serving pub. The obstacles are a television, an Indian restaurant and three girls on a dance floor.

Agency: AMV BBDO, London

Berlin Philharmonic: Closer

Wonderful print campaign for the Berliner Philharmoniker.
The copy reads "Closer to the classical."

 Advertising Agency: Scholz & Friends, Berlin, Germany
Photographer: Bjoen Ewers
Via: copyranter

Wednesday, 7 March 2012

PPC Cement: Rapunzel

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Creative Director: Tim Beckerling
Copywriter: Voet Sack
Art Director: Voet Sack
Agency Producer: Manuel Lopes
Photographer: Jason Robinson
Published: March 2012 Our Blades Are F***ing Great

This razor blade spot is definitely going viral.

Hubba Bubba: Locness, Santa, Trojan Horse

A new set of print ads for Hubba Bubba on the same concept. See the 2010 set here.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Executive Creative Director: Shani Gershi
Creative Director: Karmel Abuzalaf
Copywriter: Arnon Rotem
Art Director: Eitan Cohen
Illustrators: Miriam Moshinsky /
Account Executives: Yuval Vaingast, Yael Meltzer, Aviya Sagie

Monday, 5 March 2012

The Guardian: Three Little Pigs

BBH created a great campaign for The Guardian to promote Guardian's open journalism. The story of the three little pigs covered today by print, digital and social media.

Creative Agency - BBH
Creative Director: David Kolbusz
Creative Team: Matt Fitch & Mark Lewis
Producer: Davud Karbassioun
Production Assistant: Genevieve Sheppard
Head of Strategy: Jason Gonsalves
Team Director: Ngaio Pardon
Team Manager: Alex Monger
Team Assistant: Katie Burkes

Friday, 2 March 2012

JESS3: The Practitioner's Guide to Creating Content Like a Publisher

In 2007, Scott Gant declared: we’re all journalists now. Now, five years later, being a lone journalist is not enough. For brands and organizations to remain relevant in the news cycle and with their audiences, becoming well-oiled publishing machines is a necessity.

In this presentation, JESS3 co-founder and President, Leslie Bradshaw, shares her insights on how to approach the monumental task of creating around-the-clock content for an always-hungry digital world. Her three-tiered approach to content creation is the secret sauce: content that is pre-made for day-to-day, ready to wear for week-to-week and bespoke for a larger impact.

Originally presented for the Mediabistro Social Media Boot Camp seminar "Storytelling Through Social Media" on March 1, 2012.

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