Wednesday, 16 December 2015

Jack Daniel's records covers of old Christmas carols‏

Jack Daniel’s has his own way of doing things. Even on Christmas. At least in Bulgaria.

To inspire their audience to stay true to themselves in the midst of the holiday season Jack Daniel’s Bulgaria and NEXT-DC teamed up to revitalize the age old Christmas carols, which hardly ever change with the seasons. To achieve that, NEXT-DC scouted some of Bulgaria’s most prominent underground musicians to create a band—The Jacks—and together they undertook the uneasy task to set an alternative tone for anyone who wants to escape from the typical holiday cliché tunes.


The band recorded three covers of well-known songs — Jingle Bells, We Wish You A Mеrry Christmas and Silent Night in typical Jack Daniel’s style. The three songs, performed by the newly formed band The Jacks, were accompanied by alternative videos, which are more akin to current rock or indie hits. To set the tone for a different celebration, the three music videos appear as pre-roll ads whenever someone plays a typical holiday tune.

Advertising agency: Next DC

Friday, 4 December 2015

Volvo Trucks - Look Who’s Driving feat. 4-year-old Sophie

Is it possible for a 4 year-old girl to drive a truck? Yes it is. And it's a lot of fun too. Volvo claims that their Volvo FMX is "the toughest truck we ever built" so to prove it they made a remote-controlled FMX and brought 4 year-old Sophie to drive it.

Volvo Trucks - Look Who’s Driving

As you can imaging she couldn't keep it on the track. And that is what Volvo was expecting. 2 minutes of rampage for this great addition to their Live Test video series. Oh, and the look in the little girl's face if perfect.

Advertising Agency: Forsman & Bodenfors, Sweden
Senior Account Director: Olle Victorin
Account Director: Cilla Pegelow
Account Managers: Anneli Kjellander, Britta Malmberg
Art Directors: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Writer: Douglas Reid
Designer: Jerry Wass
Planner: Tobias Nordström
Agency Producer, Film: Alexander Blidner
Agency Producer, Digital: Peter Gaudiano
Production company: NEW LAND
Producer: Sophie Tamm Christensen
Executive Producer: Erik Torell
Postproduction: SWISS
Stills Photographer: Robin Aron Olsson
Media agency: BeOn
Directors: Charles Brisgand, Leo Berne / Megaforce
Music: Cobrastyle, Teddybears
Editor: Nicolas Larrouquere
Sound: Kouz Production

Wednesday, 2 December 2015

5Seis' virtual scanner for Argentina Comic-Con

The Argentina Comic-Con is the most important comic and pop culture international convention in Argentina, and this year convened more than 60.000 attendees in 3 days.

Warner Channel was part of it and they wanted to give an impressive experience to the participants so they teamed up with 5SEIS Agency. to present a technological experience in a 50 m2 space placed near the main Access.

5SEIS made an extraordinary stand that surprised with a big LED HD Screen, where the participants experimented the virtual scanner: an exclusive app, through which fans could choose between the principal characters of their favourite Warner Series.

Using a motion – sense camera, participants were virtually dressed with their favourite character costumes.

More than 1.300 fans has played over three days. They had fun, scored points and won different prizes.

The experience ended with the printed photo of the person with the selected costume. Also, the participants could share the digital photo on their social networks.

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra

Tuesday, 6 October 2015

Cheerios: Grandpa

We see a grandpa who is about to be moved away from his house cause he can't live alone any more. His daughter tell him that where he is going he will have more help. From the music, the look in his eyes and the close up in his hands you can almost see all the memories and the feelings he is having due to this big change in his life and you kind of feeling sorry for him. But when he reaches his destination things change...

A simple but heartwarming storytelling from Saatchi & Saatchi, New York for Cheerios.

Cheerios: Grandpa

Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Moore Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
Vice President, Executive Producer: Dani Stoller
Producer: Ali Issari
Senior Vice President, Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editing: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman

Thursday, 1 October 2015

Visual Storytelling: Proven ways to stand out from the crowd in a content snacking era?

There is too much content out there. And according to Gregory Pouy the content saturation era is only beginning. In his presentation--Visual Storytelling: Standing Out Of The Crowd In A Content Snacking Era? he addresses some of the questions worrying marketers today:

  • With adblockers everywhere, on desktops and now even on iPhone, how can I serve my content to consumers?
  • How can I maintain my interaction rate on social networks?
  • Should I enter the race for content and frenetically publishing stuff?
  • How can I stand out with video on Facebook since it’s muted by default?
  • How does viral marketing work?  What about buzz?
  • What are the differences between Pinterest, Facebook, Instagram, Snapchat? How can I split my content?
  • What are the best practices for Instagram?

Friday, 28 August 2015

Breakvertising. These Days reinvents TV advertising with innovative use of the pause button

All things going digital. Traditional TV advertising struggles for viewer attention. Fast-forwarding is just too easy these days. The need for innovative ideas that could bridge the gap are always welcomed.

These Days, an Antwerp, Belgium based communication agency did just that. The came up with an innovative idea:


These Days catered to the fast-forwarding trend by looking for untapped potential. The result: pause button advertising – or breakvertising, to use a slightly more international term. As soon as the viewer presses the pause button on the remote, a still is displayed. For advertisers, this is a light-hearted but meaningful way of connecting with the viewer.

Gertjan De Smet, Art Director at These Days and co-author of the concept: “We were looking for a fun and non-intrusive way to make the most of those moments when viewers pause the programme. They interrupt the programme to answer the phone or go to the bathroom, or they want something to nibble, etc. By definition, each of these moments involves a product or service. That’s why we thought it would be a good idea to give advertisers the opportunity to use this precise moment to interact with the viewer.”


The viewer has the final say

Contrary to a classic commercial break, breakvertising is deliberately limited to a single, frozen image. While it’s OK to liven up a break with a wink, it is essentially still a moment of rest.

And if there’s a specific message that vexes the consumer, then he can simply use the settings of his digicorder to disable it.

Telenet & SBS jump on the bandwagon

The advertising agency called upon its customer Telenet (Liberty) and the SBS broadcasting group to flesh out the idea, and both immediately saw the potential. Telenet is responsible for the technical development of the concept and will provide the necessary support, whereas SBS will use their commercial contacts to pitch the idea to a broad range of advertisers.

World first

This new form of TV advertising is also a world first for These Days, SBS & Telenet. In the short term, the concept can be made available to every TV channel, distributor or telecom provider. The trial phase of the pause button advertising concept starts in a few days. The rollout is scheduled for the end of the year.



Agency: These Days, Belgium

Tuesday, 23 June 2015

Whopper Move Out case study

A few months ago Burger King in France with the collaboration of Buzzman made a promise: to help those who don’t have the chance yet to have a restaurant close to their place. Burger King reopened in France in 2013 with 20 restaurants. The goal is 400. Thus, Burger King created Whopper Move Out, a relocation company that only helps people living in a city where there is no Burger King to move in a city where there is one. And for free. The campaign had a huge return on earn media. This is the case study.

Whopper Move Out case study


Burger King France

- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz


- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

Wednesday, 10 June 2015

Seth & Riley’s Garage presents: How-Not-To Videos

We all see how to videos. There are thousands of them on YouTube. But "How-Not-To-Videos" Duval Guillaume's new campaign for Seth & Riley’s Garage is focused on those  how-not-to videos that helps you to just lean back and relax.

Seth & Riley’s Garage is a refreshing lemon drink with alcohol and it’s perfect for when you want to do just that.

Seth & Riley’s Garage presents: How-Not-To Videos

There will be a series of How-Not-To web videos that show you how to avoid doing things, so you can just relax and enjoy a Seth & Riley’s Garage. Genius, right! Well, kind of.

The following video shows you how not to make the product itself. Josh carefully explains how not to grab a jar, not to put ice in it, not to pour the drink and finally how not to squeeze half a lemon. In the end he can just kick back, while the bartender makes a Seth & Riley’s Garage for him.

There will be other videos later on that won't be focused on the product and will talk about avoiding chores and other annoying or time-consuming things, like ‘How not to put up your tent’. All videos can be found on a dedicated YouTube page.

There’s also a YouTube pre-roll ad that shows you how not to watch pre-roll ads.

The campaign for Seth & Riley’s Garage will be launched online globally. Seth & Riley’s Garage is part of the Carlsberg group. The beverage, which has an ABV of 4.6%, is aimed at people aged 25 and over, who are seeking something different from their alcoholic drinks. Its immediately obvious, laidback brand persona, perfectly balanced bittersweet taste and rustic appearance clearly differentiate it from its competitors.

Agency: Duval Guillaume
Production: Made In Brussels with Jan Boon as director.

Nescafé surprised visitors in a coffee bar

People expect to drink a nice cup of coffee when they go to a coffee bar. So what happens when you switch their usual coffee? BBDO Belgium made an experiment. They brought their own Barista in a trendy Ghent coffee bar who served people Nescafé Gold Barista Style. They filmed everything with hidden cameras and you can see their reactions when people were told that they had actually been drinking the new NESCAFÉ Gold Barista Style.

Nescafé surprised visitors in a coffee bar

Agency: BBDO Brussels
Video Director: Jasper Heldenbergh
Strategy: Stefan Ceunen
Account Manager: Caroline D’haens

Thursday, 21 May 2015

KFC: #LittleMoneyBigFun vs #RichKidsOfInstragram

Great Spoof of the #RichKidsOfInstragram from KFC Romania. Rich kids use this # το upload photos ranging from private jets and Ferrari's to diamonds and high-end designer clothings.

MRM//McCann Romania introduced the #distractiepebaniputini (#LittleMoneyBigFun in English) and asked Romanians to choose a photo from a rich kid and upload their own side-by-side version.


Young Romanians loved the idea and the parody began. You can see the images in the tumblr page.

The results are impressive: 21% increase in sales

Advertising Agency: MRM//McCann Romania
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director" Nadia Ghilca

Fundacion Argentina de Trasplante Hepatico: The Man & The Dog

"The man and the dog" is a heartbreaking PSA by DDB Argentina for the Fundacion Argentina de Trasplante Hepatico, a non-governmental non-profit organization for organ donations.

Fundacion Argentina de Trasplante Hepatico: The Man & The Dog

We follow a dog and his elderly owner, we see how close they are and the commitment dogs have to their owners. The days go by as usual but one day the the man goes to the hospital and the dog stays outside for days, waiting and waiting until he reunites with his owner in a way that shows that our lives can continue through someone else.

Client: Fundacion Argentina de Trasplante Hepatico
Agency: DDB Argentina
Director: Rodrigo Garcia Saiz
Executive Creative Director: Beto Cocito
Creative Chairman: Hernan Jauregui
Executive Producer: Andrew Sommerville (The Mill)
Agency Executive Producer: Diane Jackson
Editor: Matthew Wood
Music: Michael Giacchino

Tuesday, 12 May 2015

The Generational Content Gap infographic

Depending on which generation you belong, you consume content differently. So, when you make content it's very important to know who your target is.

This infographic, based on a survey of BuzzStream and Fractl is clearly showing the diversity among age groups.

The data are from 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964).

Key takeaways:

Quantity: Baby Boomers consume 15-20 hours per week. Gen X and Millennials consume 5-10 hours.
Time: Late Evening, (08 PM to 11:59 PM) for all generations, so posting at that time is a good idea.
Device: Laptops are the first choice. Then PCs. Over 25% of Millennials use mobile as their primary device. Make sure that your site is responsive Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.
Length: 300 words are the desired length for all generations.
Platform: Facebook is the king.
Visual: Images are the most shared visual content.
Genres: Each generation has their own unique preferences. Baby Boomers consume world news and politics. Millennials are first in technology. Gen Xers are first in healthy living and personal finance.








Monday, 11 May 2015

JCDecaux gets too personal with Marketing Directors

Closing business presentations with leading marketing directors is always a struggle. They are always very busy. JCDecaux found the perfect way to tackle that.

Instead of just mailing an invitation for their presentation about ‘The effectiveness of outdoor’, JCDecaux and BBDO Belgium came up with “Personal Billboards” to prove the effectiveness of the medium.

For every director they wanted to contact, they made a billboard with his a photo without asking for permission. Each billboard only had their name and a contact address of JCDecaux.


Then they waited for a reaction, so the marketing directors could tell for themselves how effective outdoor still is. They reacted exactly how JCDecaux wanted: confused, shocked and a little annoyed that people kept contacting them to know what the purpose was.

JCDecaux responded with an e-mail apologizing for any inconvenience: “We just wanted you to experience the effectiveness of outdoor advertising, As you said it yourself, you got so many reactions from only one single billboard. Just imagine what our entire network could do for your brand.”

After, they could to sign up for the presentation… And why wouldn’t they free up some of their time now? After all, it’s hard to disagree with yourself, right?

So every single one of them booked a presentation, and JCDecaux reached a response of 100%. Talk about effectiveness.

Creative Director: Arnaud Pitz & Sebastien De Valck
Creative Team: Toon Vanpoucke & Morgane Choppinet
Account Supervisor: Isabel Peeters
Account Manager: Marleen Depreter
Advertiser Supervisor: Veerle Colin (JCDecaux)

Tuesday, 5 May 2015

Re-born to be alive launches first radio campaign‏

Organ donation is a serious decision that people should strongly consider. Duval Guillaume and Ray Gun made the "heartbeats" radio campaign for Re-born to be alive, a nonprofit organization that stands for the promotion of organ donation and transplantation.

With this campaign Duval Guillaume wants to raise awareness about organ donation, the possibilities people have, to spark discussions about the topic and make people understand that life can be passed over to someone else, making a person's death the continuity of another's life.

The campaign will be aired on FM Brussels.


From Duval Guillaume
Veronique Sels/Koenraad Lefever/Dries De Wilde: Executive Creative Director
Ad Van Ongeval: Art Director
Jeremie Goldwasser: Copywriter
Elke Janssens: Account Director
Jef Leysen: Account Manager
Tine Van Hasselt: Account Executive

From Raygun
Toon Jansegers: Radio Producer
Menno Van Riet/Mathieu Grillo: Sound Engineer

Wednesday, 29 April 2015

Carlsberg's poster is probably the best poster in the world

Carlsberg reintroduced its iconic strapline in the UK with a first of its kind OOH campaign.
A poster who works as a beer tap!

It's easy to say that a poster that gives free beer is #ProbablyTheBest poster in the world.

Carlsberg - Probably the best poster in the world

The poster was located at The Truman Brewery in London’s Brick Lane and offered to people over 18 free beer for one day. The stunt is part of the new £12m TV campaign which is based around the theme “If Carlsberg did...”

Carlsber's “Probably the best...” slogan was revived in 2015 after four years (they had dropped it in 2011 after nearly four decades).

Advertising agency: Fold7 

Tuesday, 14 April 2015

Moms Demand Action for Gun Sense in America releases “Not Allowed”

It seems like a joke that you can carry a gun at Kroger's but not a skateboard, an animal or a squirt gun. The problem is that it is true!

Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.

Moms Demand Action for Gun Sense in America

Moms Demand Action for Gun Sense in America

Moms Demand Action for Gun Sense in America

The "World’s Longest Receipt"

Here is the Press Release for this serious issue:

Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.

The launch comes as Moms Demand Action today applauds Safeway & Albertsons, the country’s second largest grocery store chain, for responding to Moms’ calls and clarifying their company-wide policy prohibiting firearms in their stores.

“Moms are thrilled to see Safeway and Albertsons leadership stand up for gun sense by clarifying and reinforcing its firearms policy – this gives us another clear alternative of where to shop alongside other gun sense stores like Target, Costco and Whole Foods, especially while Kroger has not yet responded to our call to keep customers and employees safe from gun violence in their stores,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America.

As part of the effort to highlight Kroger’s failure to update it’s store policy, Moms Demand Action released a new 60-second ad produced by Grey Toronto, featuring individuals open carrying firearms in the aisles of a supermarket, behavior that is permitted by Kroger policies, in contrast to people carrying other objects that are prohibited from most Kroger stores, including skateboards, animals, and squirt guns.

“Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” continued Watts. “In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.”

Also today, Moms Demand Action released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. Moms invite customers to enter the amount spent at stores that put the safety of our families first — stores like Whole Foods, Costco, Target, and now Safeway and Albertsons. As receipts are entered, the site will display an ongoing tally of the total dollars spent elsewhere.

“Kroger needs to know that their refusal to act is costing them money as Moms take our grocery shopping elsewhere,” added Watts. “Now we’re keeping track of all the money Kroger is losing to its gun sense competitor and with the help of our supporters, we will create the World’s Longest Receipt.”

Moms Demand Action’s petition calling on Kroger Family of Stores President ad Chief Operating Officer Michael Ellis, and W. Rodney McMullen to prohibit open carry in its supermarkets was launched in response to incidences of gun violence in and around stores, as well as open carry demonstrations organized by gun extremists who brought loaded semi-automatic assault weapons into stores (photos here). The petition has over 360,000 signatures.

Moms Demand Action’s Kroger campaign follows similar efforts aimed at Target, Starbucks,Chipotle, Sonic, Chili’s and Jack in the Box that led these companies to take swift action to stand with Moms and enforce or adopt policies that prohibit open carry to protect the safety of their employees and customers.

​Spot Title: "Not Allowed"​
Client: Moms Demand Action for Gun Sense in America

Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe

Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson

Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York ​VFX​
Colorist:  Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Powerhouse​

Hyundai sends a message to space in this impressive stunt

A message that can be seen from space is a very difficult and demanding task but Hyundai delivered it impressively. Stephanie, a 13-year-old from Houston, misses her astronaut father who is working at the International Space Station and wants to send him a message, Hyundai, set up an international crew and with the help of 11 Hyundai Genesis drew a message onto the Delamar Dry Lake, Nevada. A message Stephanie's father could see from space.

The message is 5.55 ㎢ (this is 1.6 times the size of Central Park, New York.) This message was officially acknowledged as “The largest tire track image” by the Guinness World Records.

Hyundai sends a message to space in this impressive stunt

This is a huge project worth seen. Take a look at the behind the scenes also.

Visit to learn more.

Thursday, 9 April 2015

Lane Bryant: #ImNoAngel is a direct hit to Vistoria's Secret

Lane Bryant's new #ImNoAngel campaign celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy.

In the black-and-white spot we see beautiful plus-size models wearing the new Cacique by Lane Bryant collection. The #ImNoAngel initiative is clearly going against Victoria's Secret angels.

Lane Bryant - #ImNoAngel

Dove: Choose Beautiful over Average

Dove's new social experiment asks women to choose how to see themselves. They placed the labels "Beautiful" and "Average" above walk through doorways in San Francisco, Shanghai, Delhi, London and Sao Paulo, so women could choose under which label they will cross. Then Dove, asked them about their choice.

Dove wants to prove that beauty is a choice and the power of this choice is in any woman's hands.

Seems good at first, but if you think it over, this label idea makes the average look really ugly which is not good. I don't say that women shouldn't see themselves as beautiful. They should. The problem here is that Dove labels average as the lowest score.

Monday, 23 March 2015

Julius Meinl coffee: Pay with a poem

On the 21st of March 2015, the International Day of Poetry, Julius Meinl turned poems into currency. Around the globe in 23 countries and more than 1100 cafes, bars, restaurants and hotel bars, guests where able to pay for their coffee with a poem.

As a global ambassador of the Viennese coffee house culture, Julius Meinl had always a close connection to poetry and they wanted to show the world that feelings are more valuable than money.

Julius Meinl coffee: Pay with a poem

Wednesday, 18 March 2015

Kaspersky Lab: One Dollar Lesson

Phishing, trojan apps, brute force methods, etc. With more that $100.000.000 stolen in 2014 from GameOver Zeus malware, we all understand that online safety is crucial. That’s the reason Kaspersky Lab experts have designed an interactive and spectacular web-project called ‘One dollar lesson‘.

One Dollar Lesson

Take their digital dollar and embark on a virtual journey that starts at three possible locations: a laptop, a tablet, or a smartphone, and goes through the endless spaces of the world wide web to the destination point — a bank server.

One Dollar Lesson

The creative graphical content goes hand-in-hand with information about the different tricks and methods fraudsters use to steal your money and banking credentials.
A dollar is your guide and vehicle in this virtual reality – depending on the situation it shifts from an airliner to a fighter aircraft.

One Dollar Lesson

One Dollar Lesson

One Dollar Lesson

There are three stories you can trace: sending money to a charity in need, transferring money from one account to another, and shopping online. In each case, you’ll see different scenarios. Every one dollar payment will face numerous obstacles like that aim to hack weak passwords, etc. All these risks are shown figuratively. Fortunately, there are ‘good green guys’ in this world who save our dollar and help it reach the destination point.

Visit: One Dollar Lesson

Advertising Agency: Grey, Moscow, Russia
Creative Directors: Alexey Artyukhov, Andrey Sivkov
Creative Lead: Eric Groza
Art Director: Ivan Zarutsky
Copywriters: Andrey Sivkov, Eric Groza
Junior Creatives: Alexey Roschuk, Eduard Boev
Project Manager: Pavel Teslenko
Account Team: Andrey Glushkov, Alexandra Kolesnikova
Production: Wrong
Creative Director: Oskars Cirsis

Tuesday, 17 March 2015

Samsung: Hearing hands

Samsung promotes their video call centers with a heartwarming stunt. The story goes like this. Muharrem Yazgan, a deaf Instanbul man walks down the street with his sister but this is not a regular morning. People around him are using sign language to communicate with him. Hidden cameras were recording his day until he came to a Samsung digital kiosk and sees a woman from Samsung's call center who uses sign language to talk to him. He smiles and sheds a few tears.

Leo Burnett Instanbul spent a month teaching sing language to his neighbours.


Samsung: Hearing hands
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Emrah Akay, Oktar Akin
Art Director: Ümit Senturk
Copywriters: Sezgin Rizaoglu, Deniz Cavdar
Creative Group Head / Art Director: Aren Selvioglu
Creative Group Head / Copywriter: Öykü Berberoglu

Friday, 6 March 2015

Diversity & Inclusion – Love Has No Labels

Love has no labels. This installation with dancing and kissing skeletons proves that before anything else, we are all human and calls us to stop discrimination and embrace diversity. To put aside labels in the name of love.

Did you know that we do 98% of our thinking in our subconscious mind? This might be the reason that many people in the US still report feeling discriminated against, though most Americans agree that people should be treated respectfully and fairly.

The important thing is to educate ourselves and watch for biases when they surface. Implicit bias influences how people are treated and how they interact with each other. It can also perpetuate disparities by altering someone’s ability to find a job, secure a loan, rent an apartment or get a fair trial.

To end bias, we need to become aware of it. And then we need to do everything within our power to stop it. In ourselves, others, and institutions. The world will be a better place for it.

Visit to find out more

Love Has No Labels

Ad Council organisation

Friday, 27 February 2015

On Valentine’s Day, would you take your fiancee to a fast-food?

Would you take your fiancée to a fast-food on Valentine’s Day? Definitely not. Unless it's a transformed Burger King with valets, violinist and waiters.

Burger King wanted to link the love of the Whopper with love itself. So, Buzzman created Whooper Valentine. An initiative which gives a chance to the biggest Burger King fans to surprise their fiancée on Valentine’s Day. On this special occasion, the Champs Elysées restaurant was completely transformed with valets, violinist and waiters and 10 couples had the chance to enjoy their whopper.

Whopper Valentine. Would you take your fiancee to a fast-food on Valentine’s Day ?

CEO & Creative Director : Georges Mohammed-Chérif
Vice President : Thomas Granger
Associate Director : Julien Levilain
Creatives : Pierre Cognard, Guilhem Barbet
Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
Producers and Art Buyers : Vanessa Barbel, Pauline Couten, Benoît Crouet
Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

Thursday, 26 February 2015

"Playthings" safety PSA is charming yet dead-serious at the same time

Evolve's "Playthings", the most viewed gun safety PSA in history, reaching more than 7 million people, gets a print campaign that further illustrates the importance of keeping guns locked up when ever-so-curious children are at home.

The charmingly provocative ads feature kids playing with all manner of taboo household items – condoms, mom’s lacey lingerie, maxi pads, sex toys and tampons – with the simple reminder: ‘If they find it, they’ll play with it.’  That’s an embarrassing prospect if kids find a lacey bra, but it’s a terrifying one if they find an unlocked gun.

Rebecca Bond, Evolve’s co-founder said: “Owning a firearm, and living with them in our communities, comes with the heavy responsibility of safety. Let’s face it, kids find everything.  Some things are simply embarrassing.  Some things are potentially lethal and there is absolutely no do-over.  Hoping that kids exercise good judgment – or are even capable of doing so – is not a bulletproof plan for any parent. We have to keep finding more ways for everyone to take on these conversations; ensuring that no other lives are tragically impacted by lax and avoidable safety behaviors.  Wouldn’t that be amazing?”

See the spot here.





Client:  Evolve
Rebecca and Jon Bond, Co-Founders

Agency:  McCann NY
Sean Bryan, Co Chief Creative Officer
Thomas Murphy, Co Chief Creative Officer
Ferdinand Daniele, Associate Creative Director
Thomas Weingard, Associate Creative Director
Nathy Aviram, Chief Production Officer
Wendy Leahy, Senior Art Producer
Rachel Heiss, Account Executive
Sharon MacKenzie, Manager, Print Project Management
April Gallo, Senior Print Producer

Photographers: The Selby, Kevin Zacher

Thursday, 19 February 2015

Jesus and His Marketing Stunts in a great self promo

Advertising stunts have gone from obscure operations to mainstream media. Clicks and shares are now conventional media measures. Stunts are harder to write, shoot, manage, produce and edit than traditional 30 second television spots.

To showcase its unique production and post-production offerings, 1one created a promotional video in partnership with integrated advertising agency lg2 that gives viewers a seat at an iconic brand planning session led by the most famous advertising client of all time, Jesus. The table talk fictitiously reveals how 1One helped the Messiah top his previous branded efforts — no small task when you’re trying to outdo giving sight to the blind or turning water into wine.

Jesus and His Marketing Stunts in a great self promo

Jesus from 1one production on Vimeo.

“With the evolution of media, and the viewer becoming more intelligent (and cynical) towards traditional advertising, we need to create stunts that can't look like anything short of amazing,” says Jean-René Parenteau, executive producer and associate, 1one. “When it comes to doing that, you want an expert, not someone who's just hoping they can pull it off. This has been our focus for the past five years. Stunts aren't a new trend for us. It's what we've always done and focused our expertise towards.”

Client: 1one Production
Agency: lg2
VP and Creative Director : Marc Fortin
Copywriter: Philippe Comeau
Director: Pierre Dalpé
DOP: Barry Russell
Producer: Jean-René Parenteau
Production House: 1one Production
Music and Sound Design: 1one Production

Friday, 30 January 2015

Mophie: All-powerless Super Bowl 2015

Smartphones. Full of features but they all suffer from their batteries. For some people, a dying battery seems like the end of the world.

Mophie, a mobile charging case brand, teamed up with agency Deutsch L.A. to make this epic Super Bowl 2015 ad. The world is ending, gravity doesn't work, animals fly, it's raining fish, dogs walk their owners, hurricanes, trees burning, tsunamis hit Paris and so on and so forth. Someone's battery is dying and he loses power.

mophie 2015 Game Day Commercial  All-Powerless

Director: Christopher Riggert
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Karen O'Brien

Agency: Deutsch LA
CCO: Pete Favat
ECD: Matt O'Rourke
Creative Director: Gordy Sang
Creative Director: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Rachel Seitel

Editor: Grant Surmi
Executive Producer: Angela Dorian
Producer: Cristina Matracia

VFX Lead: Jesse Monsour
Executive Producer: Jennifer Sofio Hall
Producer: Zach Wakefield

Saturday, 24 January 2015

A "Stalker" viewed your LinkedIn profile. BBDO for Vier

What a great and creepy way to launch a new thriller series. BBDO Belgium used the "who’s viewed your profile" LinkedIn's feature to anounce the launch of "Stalker" on Vier.

They took advantage of that feature by creating a fictional LinkedIn profile named ‘Stalker’ and filled it out with broadcast info, an exclusive trailer and some personal yet very disturbing details.

Then ‘Stalker’ started visiting profiles. Each of the 12.0000 users received from LinkedIn a notification that "Stalker, self-employed at a place near you" viewed their profiles. Then curiosity did its part and 63% viewed Stalker’s profile.

People liked the idea and spread the word on Twitter. Even without having a Twitter account of his own, ‘Stalker’ got around 27,600 Twitter impressions.

Stalker viewed your LinkedIn profile

Creative director: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz
Art Director: Jan Dejonghe
Copywriter: Jutta Callebaut
Account manager: Lore Desmet
Account Director: Isabel Peeters
Videographer: Jasper Heldenbergh
​Social strategy: Julie Bogaerts
Client: SBS Belgium VIER
Client contacts: Steven Vlassenroot, Steven Huyers

Monday, 19 January 2015

Leonardo DiCaprio, Robert De Niro, Martin Scorsese in The Audition

An (allegedly) $70 million commercial finds Leonardo DiCaprio and Robert De Niro fighting for the same role, in a Martin Scorsese Film. "May the best man win," De Niro tells his rival. "No, I don't even want to say it like that. Let the best person for the part be the person who's in the part." We also see Brad Pitt appearing in a still image in the second spot.

"The Audition", written by Terence Winter (The Wolf of Wall Street) and produced by Brett Ratner. is a short film that promotes 2 new Casinos, Studio City in Macau, China and City of Dreams in Manila, Philippines.

Leonardo DiCaprio, Robert De Niro, Martin Scorsese in The Audition

The Ad Doritos Don't Want You to See

It starts like a perfect Doritos cheesy love story. But things change when the cheesy couple learn that PepsiCo, Doritos' parent company, buys 427,500 tonnes of palm oil every year and that the production of palm oil destroys rainforest and threatens species to the point of extinction. This deforestation results in the death of over 1,000 Sumatran orangutans every year. The ad was made from Sum of Us, who is a world-wide movement focused on creating a better global economy.

The Ad Doritos Don't Want You to See

Thursday, 8 January 2015

Ikea: The joy of storage

It is kind of strange to see T-shirts migrating like birds across seas and mountains but Mother's London latest ad in Ikea’s "the wonderful everyday" campaign is wonderful. The flock's epic journey ends up in an Ikea wardrobe.
The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life.

Ikea: The joy of storage

Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC

Look at me. Samsung's Interactive Camera App for Children with Autism.

Samsung made an app that addresses the problem of millions of children who struggle to make eye contact due to autism. Till now there has been no scientifically-endorsed treatment. The world's first interactive camera app Look At Me, is a program that helps improve eye contact and social skills.

In the video we see Jong-Hyun who trained with Look At Me every day for eight weeks. And it's not only helped him to make eye contact more easily, but also brought him closer to his mom.

Look at me. Samsung's Interactive Camera App for Children with Autism.

Advertising Agency: Cheil Wordwide, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Kevin Pereira
Copywriters: Songha Lee, Adrian Sim
Art Directors: Joohee Lee, Seeun Kim
Associate Creative Director: Jax Jung
Production Company: Breakfast Film
Producer: Hyukjun Lee
Director: Sean Yoo
Executive Producer: Kyungsic Park
DoP: Hanvit Kang, Chihyoung Lim, Jaesung Kim
Account Managers: Andy Sungkyoon Wang, Diane DY Lee
Project Manager: Chris Seongwook Kim
Assistant director: Wooyoung Nam
App production company: Design Fever
Project Manager: Yeonjoo Jeong
Planner: Gaeon Kim
UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh
Character Design: Jiyeon Kim
Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak
Photography: Daeho Seo
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