Thursday, 30 June 2011

Barclaycard: Dinosaur Milk (The history of payment mockumentary)

To promote contactless payment, Barclaycard created a mockumentary of the history of payments.
If you love English humour, you'll definitely enjoy this film. From Cavemen bartering pigs for dinosaur milk, to Romans who don't have pockets to put their coins and on to Georgian period of bank notes and wigs, the film travels through time to present day where we can pay with our mobile phones.

More on

Pepsi Cola Vs Coca Cola: Summer Time is Pepsi Time

Go Pepsi.

Wednesday, 29 June 2011

BMW 1M Vs Helipad viral

The second viral video from BMW Canada for the BMW 1M. Excellent.

For the few who missed the concrete walls:

Tuesday, 28 June 2011

Greenpeace: VW - The Dark Side

"Our home—Earth—is in trouble. VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen."

Greenpeace made a spoof of the great VW spot and calls out to everyone to join the rebellion against VW in order to turn them away from the dark side. So, be a good Jedi knight and sign the form.

Join the rebellion here.

Miller: Boombox

It's more than a cool package, it's a brilliant idea that can drive sales up to 300% since you'll definitely want to buy all three packages.

Advertising Agency: Manajans/JWT, Istanbul, Turkey
Creative Directors: Emine Noyan, Kaan Tanman
Copywriter: Cemre Tutar
Art Director: Orkun Yontem
Graphic Designer: Sinan Özçelik
3D Design: f/2.8 photograph studio

Monday, 27 June 2011

Erik Qualman: Social Media Revolution 3

Impressive facts in the new version of Eric Qualman's Social Media Revolution.

Created by Eric Qualman

Friday, 24 June 2011

Tesco: Homeplus Subway Virtual Store

This is a truly remarkable idea for Tesco (actually “Homeplus since their re-branding) in South Korea.

A virtual super market in a subway where you can buy products simply by scanning a QR code with your smartphone. The products are being delivered to your house as soon as you go back.
The campaign just won Grand Prix in Media, and Gold Lions for Direct and Outdoor.

Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Executive Creative Director: Joungrack Lee
Art Director: Youna Chung
Art Director: Youbin Bang
Art Director: Yeonjoo Lee
Copywriter: Misu Yi
Photographer: Skyteam
Illustrator: Sungmin Jee
Account Manager: Joowon Han
Creative Director: Youna Chung
Computer Graphic: Moon & Sun

Tuesday, 21 June 2011

Rob Zombie's Woolite: Torturer

A hooded man. A torturing device. Stretch. Shrink. Fade. Stop the torturing. Save them.

No, it's not another horror movie but the brand new commercial for Woolite. Directed from Rob Zombie, the heavy metal musician / horror film-maker, the spot features a hooded man torturing clothes in a horror movie style. Launched first in Facebook on June 16th.

This is definitely a new approach to detergent ads. Bravo to Jiri Kulik, General Manager US Household Marketing at Reckitt Benckiser, who had the guts to give the green light. And, of course Euro RSCG New York to present the idea.

Agency: Euro RSCG New York
Executive creative director: Rahul Sabnis

MINI maps: Facebook racing game

You really have to try this one. It's a superb project both technically and conceptually.
DDB Paris and Unit9 brought together Google Maps, flash and Facebook in order create an incredible real time multiplayer racing game where you can customize the Mini of your choice and race wherever you want with friends or foes.


I had a problem running the game on Firefox but on Google Chrome runs smoothly.

Agency: DDB Paris 
Brand: MINI  
Director: Christian Etter  
Interactive Producer: Richard Rowe  
Technical Director: Gilles Boisselet 
Tech Lead & Developer: Maciej Zasada 
Visual Flash Developer: Pawel Klimkowski 
Back End Development : Stefano Guidolin & Thomas Pedoussaut  
Designers: Edmund Fung & Felipe Hansen  
Sound Effects: Christiano Sossi 
Production Company: unit9

Monday, 20 June 2011

Newsweek: Assange

Advertising Agency: LP 360 comunicação, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Account Director: Sergio Rebollo

Club Orange: The Best Bits in the World

Very juicy. Club Orange goes all sexy in this spot. Start squeezing.
(Thanks Ellen)

Client: Britvic Ireland
Agency: Chemistry
Copywriter: Emmet Wright
Art Director: Nicole Sykes
Agency Producer: Fiona McGarry
Creative Directors: Emmet Wright and Mike Garner
Production Company: Blinder
Director: Richie Smyth
Producer: Michael Duffy

Skoda: Curriculum Vitae

It's not the first paper world we see, but it is still an amazing work.

Skoda - Curriculum Vitae from weareflink on Vimeo.

Agency: Leagas Delaney Praha
Production Company: weareflink@Bakery Films
Director: weareflink
Creative Lead: Niko Tziopanos
Director of Photography: Roman Jakobi
Executive Producer: Andreas Lampe, Florian Sigl
Producer: Karsten Müller, Tini Schwarz
Lead CG Artist & Compositing: Moritz Gläsle
CG Artists: Nils Engler, Stefan Galleithner, Phillip von Preuschen, Martin Sächsinger, Christian Schnellhammer, Alex Heyer, Niko Tziopanos
Compositing: Moritz Gläsle, Markus Gratl, Alexander von der Lippe
Music & Sound Design: Supreme Music, Hamburg

Coors Light: Jean Claude Van Damme

Jean Claude Van Damme rules.

Wednesday, 15 June 2011

60 Seconds infographic

This is a very impressive infographic from Shanghai Web Designers
See what happens in the web in just 60 seconds.

60 Seconds - Things That Happen On Internet Every Sixty Seconds
Infographic by- Shanghai Web Designers

Tata Beverages Billy Tea

Excellent copy.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Quenton Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Published: June 2011

Stella Artois: Respect

In this beautiful spot for Stella Artois, Mother London, shows that chivalry is still alive. 

The new spot "Respect", part of the "She is a Thing of Beauty" campaign, features a gallant young man in Prague laying down his clothes so a young lady can cross a paddle. Starting with his coat he continuously laying down, one after the other, all his clothes until he is left with his underwear. His underwear will only come off for Stella Artois in a final mark of respect.

Agency: Mother London
Director: Patrick Daughters
Producer: Matthew Fone
Line Producer: Charlotte Marmion
Director of Photgraphy: Martin Ruhe
Editor: Joe Guest
Post Production: The Moving Picture Company
Post Production Producer: Julie Evans
VFX Supervisor: Bill McNamara
Production Company: Riff Raff Films
Production Company: The Directors Bureau
Local Production company: Unt Sofa
Line Producer: Filip Hejduk
Line Producer: Petra Ondrickova
Production Manager: Veronica Lencova
Production Designer: Petr Kunc
1st AD: Shakir Hafoudh

Tuesday, 14 June 2011 "Singles Finder" app

With this great app it will be difficult to stay single in Buenos Aires. Thanks to Ogilvy, Argentina and the "Singles Finder" app they have created for -the major Argentine portal to find the perfect date- you are now able to know exactly how many singles are on a bar, pubs, etc. before you enter.

Ogilvy, worked on the concept: “Love is out there. If we get organized, there’s plenty for all” and gave Argentinians a simple yet effective way to increase their chances. So, all you have to do if you are single, is to download the free smartphone app that gives you the exact amount of single prospects in each location, go in and get yourself a date.

Advertising Agency: Ogilvy, Argentina

Client: Dridco
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum

Friday, 10 June 2011

Shieldtox Naturgard: Natural protection

It's fresh. It delivers the product benefit simply and effectively. It is funny and memorable.
It's a really great work from Thailand.

Advertising Agency: Euro RSCG, Bangkok, Thailand

Rocksmith: Gyitar baby viral

It's so fake but still funny and a good viral for Rocksmith guitar games.

Wednesday, 8 June 2011

Greenpeace: Barbie's rainforest destruction

Greenpeace claims that Mattel is destroying rainforests for toy packaging.

They've created the following film, where Barbie's boyfriend Ken is interviewed and when he learns that Barbie is a serial killer he gets very angry and dumps her.

Check also the Facebook page where you can unlike Barbie and visit your country's Greenpeace site.

What do your think of this approach from Greenpeace?

Jeep Wrangler: Drive your track

We all have our favourite driving music. Leo Burnett Iberia created an interesting site where you can upload your music and a software reads the sound waves and projects a route on mountain tops. It also reads your IP and displays a map from where you live to the selected landscape.

Give it a try at 

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Paulo Areas
Copywriter: Chacho Puebla
Art Directors: Paulo Areas, Lucas Zaiden
Designer: Lucas Zaiden
Digital Creatives: Horacio Panella, Victor Moreno
Head of Digital: Asier Garcia
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Horacio Panella
Group Account Director: Ricardo del Campo
Account Director: Eduardo Gomez-Escolar
Account Supervisor: Paco Sanchez
Account Executive: Jaime Blanco

Monday, 6 June 2011

Librairie L'Échange: used books

Advertising Agency: Brad, Montreal, Canada
Creative Director: Carle Coppens
Art Director: Patrick Seymour
Copywriter: Carle Coppens
Illustrator: Patrick Seymour

Friday, 3 June 2011

Volkswagen New Polo GTI: Date Drive

"The New Volkswagen Polo GTI is the sexiest car in it’s class. And we’re going to prove it."

A great way to get your target audience to make a test drive. Ogilvy South Africa worked on a simple insight. A fast car increase your chances to score.
See the app here:

Advertising Agency: Ogilvy, Ogilvy Interactive, Ogilvy Action, Ogilvy PR, Cape Town, South Africa
Creative Directors: Chris Gotz, Nicholas Wittenberg
Art Director: Jennifer MacFarlane
Copywriter: Cuan Cronwright
Published: May 2011

IBM: Retail, Car, Energy, NYPD, Oil, Ski, Space, Suitcase

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director/ Art Director: Ginevra capece
Creative Director/ Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr

Thursday, 2 June 2011

McDonald's: Pick n' Play interactive billboard

DDB Stockholm created a nice interactive billboard where pedestrian could use their smartphones as controllers to interact with the billboard and play a game. If they could last for 30 seconds they won a McDonalds's treat of their choice. They received a digital coupon on their mobile and they could use it in a nearby McDonald's store.

It's funny, interactive, engaging and brings traffic to the store. Good job DDB.

Agency: DDB Stockholm
Client: McDonald's
Creative Director: Andreas Dahlqvist
Art Director: Gustav Holm
Art Director: Lisa Karlsson
Art Director: Fredrik Simonsson
Copywriter:Martin Lindestaf
Copywriter:Daniel Vaccino
Copywriter:Magnus Jakobsson
Production Leader:Lina Tuikka
Digital Producer: Merwan Maaruf
Technical Director: Andreas Fabbe Andersson
Graphic Designer: PM Jonsson

Wednesday, 1 June 2011

Intel: Museum of me

This is absolutely fantastic. Intel gives you the chance to create a museum with your Facebook life. The museum of me application builds a 3 minute walk in a museum comprising of your photos, your friends, videos, words, locations and data from you Facebook profile.

This tour will definitely worth your while. Try it.

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