8.ta (heita) campaign case study

Superb idea, strategy and execution from the agency. And a client we are all searching for in Greece but does not exist. It's easier to find the holy grail than a client like that. But we're still searching...

8.ta is South Africa's fourth cellular provider, powered by Telkom.
8.ta pronounced "aytah" is derivative from the township greeting "heita", which means hello. They launched a teaser campaign without revealing the brand logo, but only the word Heita. It generated a huge buzz and when they revealed the brand, people loved them. The success was imminent.

Advertising Agency: McCann-Erickson S.A
Executive Creative Director: Vanessa Pearson
Production Company: Velocity Films
Director: Keith Rose 

3D Rugby

How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends.