Friday, 30 January 2015

Mophie: All-powerless Super Bowl 2015

Smartphones. Full of features but they all suffer from their batteries. For some people, a dying battery seems like the end of the world.

Mophie, a mobile charging case brand, teamed up with agency Deutsch L.A. to make this epic Super Bowl 2015 ad. The world is ending, gravity doesn't work, animals fly, it's raining fish, dogs walk their owners, hurricanes, trees burning, tsunamis hit Paris and so on and so forth. Someone's battery is dying and he loses power.

mophie 2015 Game Day Commercial  All-Powerless

Director: Christopher Riggert
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Karen O'Brien

Agency: Deutsch LA
CCO: Pete Favat
ECD: Matt O'Rourke
Creative Director: Gordy Sang
Creative Director: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Rachel Seitel

Editor: Grant Surmi
Executive Producer: Angela Dorian
Producer: Cristina Matracia

VFX Lead: Jesse Monsour
Executive Producer: Jennifer Sofio Hall
Producer: Zach Wakefield

Saturday, 24 January 2015

A "Stalker" viewed your LinkedIn profile. BBDO for Vier

What a great and creepy way to launch a new thriller series. BBDO Belgium used the "who’s viewed your profile" LinkedIn's feature to anounce the launch of "Stalker" on Vier.

They took advantage of that feature by creating a fictional LinkedIn profile named ‘Stalker’ and filled it out with broadcast info, an exclusive trailer and some personal yet very disturbing details.

Then ‘Stalker’ started visiting profiles. Each of the 12.0000 users received from LinkedIn a notification that "Stalker, self-employed at a place near you" viewed their profiles. Then curiosity did its part and 63% viewed Stalker’s profile.

People liked the idea and spread the word on Twitter. Even without having a Twitter account of his own, ‘Stalker’ got around 27,600 Twitter impressions.

Stalker viewed your LinkedIn profile

Creative director: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz
Art Director: Jan Dejonghe
Copywriter: Jutta Callebaut
Account manager: Lore Desmet
Account Director: Isabel Peeters
Videographer: Jasper Heldenbergh
​Social strategy: Julie Bogaerts
Client: SBS Belgium VIER
Client contacts: Steven Vlassenroot, Steven Huyers

Monday, 19 January 2015

Leonardo DiCaprio, Robert De Niro, Martin Scorsese in The Audition

An (allegedly) $70 million commercial finds Leonardo DiCaprio and Robert De Niro fighting for the same role, in a Martin Scorsese Film. "May the best man win," De Niro tells his rival. "No, I don't even want to say it like that. Let the best person for the part be the person who's in the part." We also see Brad Pitt appearing in a still image in the second spot.

"The Audition", written by Terence Winter (The Wolf of Wall Street) and produced by Brett Ratner. is a short film that promotes 2 new Casinos, Studio City in Macau, China and City of Dreams in Manila, Philippines.

Leonardo DiCaprio, Robert De Niro, Martin Scorsese in The Audition

The Ad Doritos Don't Want You to See

It starts like a perfect Doritos cheesy love story. But things change when the cheesy couple learn that PepsiCo, Doritos' parent company, buys 427,500 tonnes of palm oil every year and that the production of palm oil destroys rainforest and threatens species to the point of extinction. This deforestation results in the death of over 1,000 Sumatran orangutans every year. The ad was made from Sum of Us, who is a world-wide movement focused on creating a better global economy.

The Ad Doritos Don't Want You to See

Thursday, 8 January 2015

Ikea: The joy of storage

It is kind of strange to see T-shirts migrating like birds across seas and mountains but Mother's London latest ad in Ikea’s "the wonderful everyday" campaign is wonderful. The flock's epic journey ends up in an Ikea wardrobe.
The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life.

Ikea: The joy of storage

Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC

Look at me. Samsung's Interactive Camera App for Children with Autism.

Samsung made an app that addresses the problem of millions of children who struggle to make eye contact due to autism. Till now there has been no scientifically-endorsed treatment. The world's first interactive camera app Look At Me, is a program that helps improve eye contact and social skills.

In the video we see Jong-Hyun who trained with Look At Me every day for eight weeks. And it's not only helped him to make eye contact more easily, but also brought him closer to his mom.

Look at me. Samsung's Interactive Camera App for Children with Autism.

Advertising Agency: Cheil Wordwide, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Kevin Pereira
Copywriters: Songha Lee, Adrian Sim
Art Directors: Joohee Lee, Seeun Kim
Associate Creative Director: Jax Jung
Production Company: Breakfast Film
Producer: Hyukjun Lee
Director: Sean Yoo
Executive Producer: Kyungsic Park
DoP: Hanvit Kang, Chihyoung Lim, Jaesung Kim
Account Managers: Andy Sungkyoon Wang, Diane DY Lee
Project Manager: Chris Seongwook Kim
Assistant director: Wooyoung Nam
App production company: Design Fever
Project Manager: Yeonjoo Jeong
Planner: Gaeon Kim
UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh
Character Design: Jiyeon Kim
Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak
Photography: Daeho Seo
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