McDonald’s plays off of sneaker culture to hype up its latest offering with Big Mac x Bacon Limited Edition Collaboration

The Big Mac turns 50 this year and to celebrate the iconic burger in an interesting and relevant way, this campaign drops the burger right in the centre of hip-hop and streetwear culture in a bold and irreverent way.

Alexander Wang x Adidas, Supreme x Louis Vuitton, Fenty x Puma, Big Mac® x Bacon. To kick-off the celebration of the 50th anniversary of the iconic Big Mac, McDonald’s Canada is releasing the Big Mac x Bacon: Limited Edition Collaboration.

McDonald’s-big-mac-bacon-2018

The collab launched with a weeklong teaser campaign across the country, filled with cryptic black and white imagery and design that played off fashion and sneaker culture, hinting at a mysterious upcoming collaboration: “BM x B.” A teaser TV spot aired during the Grammy’s to hype up the new mystery collab. “It’s the combination of two greats. Two powerhouses,” a mysterious voice said.

On January 30th, it was revealed that this next great release is actually the collaboration of Big Mac and Bacon. A series of cheeky black and white films across television, online, and outdoor, feature high fashion types analyzing and explaining this new collab’s importance to culture.

“We really wanted to showcase the Big Mac in a modern and relevant way by integrating it into pop culture, while at the same time not taking ourselves too seriously,” says Antoinette Benoit, Chief Marketing Officer, McDonald’s Canada. “We took inspiration from how a fashion company might launch an exclusive collection by revealing the promotion as a limited-edition collaboration, through a series of billboards and ads until we finally revealed the Big Mac, treating it like the cultural icon it is.”

“Over the course of its 50-year history, the Big Mac has become a culinary icon and the recipe has remained unchanged since its introduction. That’s pretty remarkable,” says Jeff Anderson, McDonald’s Canada Chef. “The addition of another Canadian classic—bacon—to the sandwich for a limited-time symbolizes the modern McDonald’s journey, with innovative menu items alongside much-loved classics. "

“The Big Mac x Bacon was designed to feel contemporary in outlook,” says Peter Ignazi, Global Chief Creative Officer, Cossette. “The look and feel were a departure from traditional McDonald’s campaigns to support the weeklong teaser period and misdirect fans into thinking the collaboration was between two fashion or cultural icons. We created a complete design system that included a custom bacon logo and an edgy modern typeface."

Big Mac x Bacon Campaign Credits

Launch Date: January 30, 2018

Client: McDonald’s Restaurants of Canada Limited

Chief Marketing Officer & SVP: Antoinette Benoit

Senior Advertising & Media Manager: Hope Bagozzi

Senior Marketing Manager: Jean Guillaume Bertola

National Marketing Manager: Rebecca Smart

Regional Marketing Supervisor: Mélissa Hains

National External Communications Manager: Adam Grachnik

Agency: Cossette

Title: Big Mac x Bacon Limited Edition Collaboration

Chief Creative Officers: Carlos Moreno, Peter Ignazi

Group Creative Director: Simon Clancy

Creative Directors: Ed Morris, Troy McGuinness, Patrick Michaud

Art Director: Spencer Dingle

Copywriters: Jordan Hamer, Ben Duquette

Designers: Oleg Portnoy, Eric Wood

Agency Producers: Barb Gibson, Marie-Pier Poulin

Content Strategist: Youri Hollier

Director, Strategy: Jon Crowley

VP, Strategy: Scott McKay

Account Executives: Yvonne Li, Michaela Crompton

Account Supervisor: Asmait Hailu

Account Director: Lindsay Mertiri

Group Account Director: Serene Gaspar

SVP, Managing Director: Kathy McGuire

Product Manager: Chloe Drolet

Studio Director: Raquel Mullen


Senior Retoucher: Trevor Gauthier

Senior Production Artist: Graham Washer

Senior Digital Project Manager: Jeff Maynard

Production House: FRANK Content

Director: Craig Brownrigg

Line Producer: Marie Robertson

Executive Producer: Danielle Kappy

Director of Photography: Stuart Campbell

Food Stylists: Carol Brown, Noah Witenoff

Colour/Transfer Facility: Alter Ego

Colourist: Wade Odlum

Colour Assistant: Kevin Wu

Online Facility: Alter Ego

Executive Producer: Cheyenne Bloomfield

Motion Graphics Designers: Ian Flaig, Rob Fisher

VFX Artists: Steven McGregor, Andres Kirejew

VFX Assistant: Sebastian Boros

Casting: Mann Casting

Casting Director: Steven Mann

Offline Edit: Married to Giants

Editor: Raj Ramnauth

Audio House: Berkeley Inc.

Audio Engineer: Jared Kuemper

Photography: Fuze Reps

Photographer: Carlyle Routh

Production House: Soda

Executive Producer: Mina Jang

Photographer: Nick Hall-Wood

Media Agency: OMD

Strategy Supervisor: Logan Lindsay

Digital Specialist: Kyla Ames

Account Manager: Kathy O’Meara

Vice President Group Director Broadcast: Doug Scott

PR Agency: Weber Shandwick 

Director, Client Experience: Lauren Thomson

Senior Art Director: Brendan Watson

Supervisor, Integrated Media: Nare Tutundjian

Senior Associate, Integrated Media: Fatma Othman

JCDecaux gets too personal with Marketing Directors

Closing business presentations with leading marketing directors is always a struggle. They are always very busy. JCDecaux found the perfect way to tackle that.

Instead of just mailing an invitation for their presentation about ‘The effectiveness of outdoor’, JCDecaux and BBDO Belgium came up with “Personal Billboards” to prove the effectiveness of the medium.

For every director they wanted to contact, they made a billboard with his a photo without asking for permission. Each billboard only had their name and a contact address of JCDecaux.

Then they waited for a reaction, so the marketing directors could tell for themselves how effective outdoor still is. They reacted exactly how JCDecaux wanted: confused, shocked and a little annoyed that people kept contacting them to know what the purpose was.

JCDecaux responded with an e-mail apologizing for any inconvenience: “We just wanted you to experience the effectiveness of outdoor advertising, As you said it yourself, you got so many reactions from only one single billboard. Just imagine what our entire network could do for your brand.”

After, they could to sign up for the presentation… And why wouldn’t they free up some of their time now? After all, it’s hard to disagree with yourself, right?

So every single one of them booked a presentation, and JCDecaux reached a response of 100%. Talk about effectiveness.



Credits
Creative Director: Arnaud Pitz & Sebastien De Valck
Creative Team: Toon Vanpoucke & Morgane Choppinet
Account Supervisor: Isabel Peeters
Account Manager: Marleen Depreter
Advertiser Supervisor: Veerle Colin (JCDecaux)

Carlsberg's poster is probably the best poster in the world

Carlsberg reintroduced its iconic strapline in the UK with a first of its kind OOH campaign.
A poster who works as a beer tap!

It's easy to say that a poster that gives free beer is #ProbablyTheBest poster in the world.

The poster was located at The Truman Brewery in London’s Brick Lane and offered to people over 18 free beer for one day. The stunt is part of the new £12m TV campaign which is based around the theme “If Carlsberg did...”

Carlsber's “Probably the best...” slogan was revived in 2015 after four years (they had dropped it in 2011 after nearly four decades).



Credits
Advertising agency: Fold7 

Samsung Galaxy S4: The Smart Phone Line

Samsung users are too smart to wait in line outside of a store for a smartphone. So, in New Zealand, Samsung created an online waiting line for the launch for the new Samsung Galaxy S4. For 12 days, people could get in the virtual line and as they shared and posted features from the S4 they moved forward in the line. A huge outdοor Led-screen visualised the line.

Credits:
Advertising Agency: Colenso BBDO, New Zealand

Keep America Beautiful: The Recycling Campaign

The journey of a plastic bottle that wants to see the ocean. To live another life as a bench. Trash with a point of view. The disturbing fact that the average American produces 4.4 pounds of trash a day — and only 35% is recycled, made Keep America Beautiful and the Ad Council want to promote recycling. The tagline “I Want to be Recycled” follows trash who want a secold life.

Credits:
Agency: Pereira & O'Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Associate Creative Director, Copywriter: Eduardo Marques
Associate Creative Director, Art Director: Rafael Rizuto
Copywriter: Ross Cavin, Earl Lee
Art Director: Chris Adams, Arnau Bosch
Project Manager: Katie Shesgreen
Account Director: Ashley Brown
Account Executive: Jennifer Wantuch
Vice President, Director of Strategy: Nick Chapman
Strategy Director: Justin Cox
Strategist: Alina Shabashevich
Executive Producer: Jeff Ferro
Broadcast Producer: Judy Kreiter, Elisa Moore
Print Producer: James Sablan
Senior Interactive Producer: Erin Davis
Business Affairs Director: Xandra Ess

Production Company: MJZ
Director: Victor Garcia    
President: David Zander
Executive Producer: Kate Leahy
Producer: Greg Ferguson                                                  

Editorial: Arcade Edit
Editor: Greg Scruton
Assistant Editor: Laura Sanford and Hilary Ruggiano
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Producer: Denice Hutton  
                                                                             
VFX: MPC      
VFX: Claudia Guevara
Lead Nuke Artist: Alex Harding
Lead Smoke Artist: Marcus Wood
Compositor: Jonathan McKee
CG Lead Artist: Liam Griffin
Color: MPC
Colorist: Adrian Seery
Sound: POP Sound
Mixers: Zac Fisher and Stephen Dickson
Music: Stimmung

UTEC: Potable Water Generator Billboard

This is the first billboard that captures air humidity and turn it into potable water. A project by UTEC (The University of Engineering and Technology in Lima, Peru) and DraftFCB made to get student interested in their engineering program. Instead of running an advertising campaign though, they helped Lima, the second largest capital in the world set on a desert, solve the huge problem of lacking potable water.

Traffic Police Mumbai: Falling hoarding

Cool way get the message about the importance of seat belts through.

Credits:

Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Sandeep Urane
Copywriters: Ashish Thakur, Ishrath Nawaz
Associate Creative Director / Art Director: Devendra Mankame
Photographer: Rajdatta Ranade
Published: June 2012
via

Golden Gate Bridge: 75th anniversary posters

To celebrate San Francisco's Golden Gate Bridge 75th anniversary -on May 27th- Rich Silverstein, of Goodby Silverstein & Partners and agency photographer and senior art director, Claude Shade, shot these great photographs.

Agency: Goodby Silverstein & Partners
Director of Design/Associate Partner: Keith Anderson
Senior Art Director/Photographer: Claude Shade
Creative Director: Anders Gustafsson
Art Director: Azin Ashourvan
Junior Art Director: Hanna Wittmark
Junior Copywriter: Graham Lewis
Senior Interactive Producer: Margaret Brett-Kearns
Interactive Production Company: Famous Interactive
via

City of Vancouver: People are fragile

With the "People are Fragile" road safety program, the city of Vancouver is trying to raise awareness about road safety and ultimately prevent collisions, injuries and fatalities for all road users. They launched the following outdoor and ambient campaign.

Advertising Agency: Hot Tomali, Vancouver, Canada
Creative Director: Thomas Stringham
Art Director: Scott Maddox
Copywriter: Scott Maddox
Graphic Designer: Davinder Deo
Client Team Director: Alex Russell, Mairi Welman
Graphic Designer: Wells Stringham
Agency Producer: Juliana Hendriks
Producer: Sean Frith
Production Company: The Orange Apple
Graphic Designer: Davinder Deo, Wells Stringham
Photographer: Philip Jarmain
Retoucher: Paul Lang
Account Manager: Kyle Stewart
via

Absolut Vodka: Absolut Purity

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. Portraying the limited edition multi-sided bottle released at the end of the year, this creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.

ABSOLUT PURITY a vision by Simon Schubert - Making of.mov from ABSOLUT on Vimeo.


Advertising Agency: TBWA\BEING, Paris, France
via

The Volkswagen Beetle: Juiced Up

The new VW Beetle's outdoor campaign in Toronto and Vancouver offers an enhanced experience, using augmented reality. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Triodos Bank takes over Times Square's Nasdaq and Reuters ticker tapes

The guys at Dawn made a really nice ticker tape takeover in Time's Square to communicate to a hard-to-reach target group, that they don't have to choose between profit and planet. They can have both with Triodos Bank, one of the world's most sustainable banks. The takeover by Triodos Bank makes one thing absolutely clear; it’s time we find new ways to measure our prosperity and well-being, rather than just looking at profit and loss in the stock market.


Triodos Bank takes over Times Square’s Nasdaq and Reuters ticker tapes from Triodos Bank Nederland on Vimeo.


Agency: Dawn

Contagion: Bacteria Billboard

A live bacteria growing billboard was used to promote the latest Steven Soderbergh's film "Contagion".
Warner Bros. Pictures Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.

Smart: Little Billboard

BBDO Toronto made miniature billboards to celebrate one of the smallest cars. Smart.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar
via

Artis: Babyboom

A nice guerrilla campaign for Artis, the Amsterdam Zoo. They had a baby boom, so they placed removable stickers of baby animals in real sizes, on posters. Passers by could remove the stickers and place them wherever they wanted into town.

Artis Babyboom Case Movie from Ruben Röben on Vimeo.


Agency: Dawn

Tesco: Homeplus Subway Virtual Store

This is a truly remarkable idea for Tesco (actually “Homeplus“ since their re-branding) in South Korea.


A virtual super market in a subway where you can buy products simply by scanning a QR code with your smartphone. The products are being delivered to your house as soon as you go back.

The campaign just won Grand Prix in Media, and Gold Lions for Direct and Outdoor.

Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Executive Creative Director: Joungrack Lee
Art Director: Youna Chung
Art Director: Youbin Bang
Art Director: Yeonjoo Lee
Copywriter: Misu Yi
Photographer: Skyteam
Illustrator: Sungmin Jee
Account Manager: Joowon Han
Creative Director: Youna Chung
Computer Graphic: Moon & Sun

McDonald's: Pick n' Play interactive billboard

DDB Stockholm created a nice interactive billboard where pedestrian could use their smartphones as controllers to interact with the billboard and play a game. If they could last for 30 seconds they won a McDonalds's treat of their choice. They received a digital coupon on their mobile and they could use it in a nearby McDonald's store.

It's funny, interactive, engaging and brings traffic to the store. Good job DDB.

Agency: DDB Stockholm

Client: McDonald's

Creative Director: Andreas Dahlqvist

Art Director: Gustav Holm

Art Director: Lisa Karlsson

Art Director: Fredrik Simonsson

Copywriter:Martin Lindestaf

Copywriter:Daniel Vaccino

Copywriter:Magnus Jakobsson

Production Leader:Lina Tuikka

Digital Producer: Merwan Maaruf

Technical Director: Andreas Fabbe Andersson

Graphic Designer: PM Jonsson

Common Sort: 80s, chest, cigarettes, disco, guitar, backstage

Brilliant copy in this retail campaign for Common Sort, a Canadian second-hand clothing store.

Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Carl Jones
Art Director: Rob Trickey
Copywriter: Chris Tropak
Photographer: Michael Alberstat
Account Supervisor: Paul Forrest
Published: April 2011

ASSS: Bring The Billboard To Life

sdfsfsd

Want a career in Public Health? Maybe the people who interacted with this great installation are already thinking of it.

A common poster in a bus shelter combined with an interactive mechanism with pressure sensors gave people the chance to bring somebody back to life by placing their hands on him. When someone did, the flat line on the electrocardiogram monitor start moving thus giving you the sense of saving a life.



Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture

New Hyundai Accent: Projection Mapping

Great projection mapping for the new Hyundai Accent.