5Seis' virtual scanner for Argentina Comic-Con

The Argentina Comic-Con is the most important comic and pop culture international convention in Argentina, and this year convened more than 60.000 attendees in 3 days.

Warner Channel was part of it and they wanted to give an impressive experience to the participants so they teamed up with 5SEIS Agency. to present a technological experience in a 50 m2 space placed near the main Access.

5SEIS made an extraordinary stand that surprised with a big LED HD Screen, where the participants experimented the virtual scanner: an exclusive app, through which fans could choose between the principal characters of their favourite Warner Series.

Using a motion – sense camera, participants were virtually dressed with their favourite character costumes.

More than 1.300 fans has played over three days. They had fun, scored points and won different prizes.

The experience ended with the printed photo of the person with the selected costume. Also, the participants could share the digital photo on their social networks.



Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra

Kaspersky Lab: One Dollar Lesson

Phishing, trojan apps, brute force methods, etc. With more that $100.000.000 stolen in 2014 from GameOver Zeus malware, we all understand that online safety is crucial. That’s the reason Kaspersky Lab experts have designed an interactive and spectacular web-project called ‘One dollar lesson‘.

Take their digital dollar and embark on a virtual journey that starts at three possible locations: a laptop, a tablet, or a smartphone, and goes through the endless spaces of the world wide web to the destination point — a bank server.

The creative graphical content goes hand-in-hand with information about the different tricks and methods fraudsters use to steal your money and banking credentials.
A dollar is your guide and vehicle in this virtual reality – depending on the situation it shifts from an airliner to a fighter aircraft.

There are three stories you can trace: sending money to a charity in need, transferring money from one account to another, and shopping online. In each case, you’ll see different scenarios. Every one dollar payment will face numerous obstacles like that aim to hack weak passwords, etc. All these risks are shown figuratively. Fortunately, there are ‘good green guys’ in this world who save our dollar and help it reach the destination point.

Visit: One Dollar Lesson


Credits:
Advertising Agency: Grey, Moscow, Russia
Creative Directors: Alexey Artyukhov, Andrey Sivkov
Creative Lead: Eric Groza
Art Director: Ivan Zarutsky
Copywriters: Andrey Sivkov, Eric Groza
Junior Creatives: Alexey Roschuk, Eduard Boev
Project Manager: Pavel Teslenko
Account Team: Andrey Glushkov, Alexandra Kolesnikova
Production: Wrong
Creative Director: Oskars Cirsis
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Look at me. Samsung's Interactive Camera App for Children with Autism.

Samsung made an app that addresses the problem of millions of children who struggle to make eye contact due to autism. Till now there has been no scientifically-endorsed treatment. The world's first interactive camera app Look At Me, is a program that helps improve eye contact and social skills.

In the video we see Jong-Hyun who trained with Look At Me every day for eight weeks. And it's not only helped him to make eye contact more easily, but also brought him closer to his mom.

Credits:
Advertising Agency: Cheil Wordwide, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Kevin Pereira
Copywriters: Songha Lee, Adrian Sim
Art Directors: Joohee Lee, Seeun Kim
Associate Creative Director: Jax Jung
Production Company: Breakfast Film
Producer: Hyukjun Lee
Director: Sean Yoo
Executive Producer: Kyungsic Park
DoP: Hanvit Kang, Chihyoung Lim, Jaesung Kim
Account Managers: Andy Sungkyoon Wang, Diane DY Lee
Project Manager: Chris Seongwook Kim
Assistant director: Wooyoung Nam
App production company: Design Fever
Project Manager: Yeonjoo Jeong
Planner: Gaeon Kim
UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh
Character Design: Jiyeon Kim
Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak
Photography: Daeho Seo

Canal Sony Brasil: Skip Ad Festival

Many have used the YouTube's 5 seconds waiting time before you can to skip the ad in a creative way. Publicis Brasil, went a step further for the promotion of The Voice's new season on Sony Channel in Brazil.

The hosted a musical contest and made the viewer become the judge. Singers had five seconds to prove that they are good enough to enter the show. If the user skipped the ad then the singer was rejected. If the user watched over 5 seconds the singer was approved.

Credits:
Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung, Henrique Mattos, Daguito Rodrigues
Art Director: Elias Carmo
Copywriter: Kiko Mattoso
Agency producers: Tato Bono, Cayan Lobo
Production House: Casa do Vaticano
Director: Guilherme Petry
Director of Photography: Pablo Chasseraux
Postproduction: Casa do Vaticano
Sound company: Lua Nova

Interactive Mapping for Gotham Season 1

People in Buenos Aires had the chance to be detectives and save Gotham City.

Great work form 5SEIS for the launch of Gotham series Season 1 in Argentina. Together with Warner Channel they implemented an innovative interactive action at Abasto Shopping Center, Buenos Aires. People had the chance to play detectives and help Gotham city by interacting with a 192 square meters video projection.

Credits
Advertised brand: Warner Channel / Turner
Product: Gotham Season 1

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency website: http://5seis.com.ar
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra
For Warner: José Dafunchio, Sr. Marketing Manager

Published: Oct, 2014

FAR CRY 4: What are you made of?

For the European launch of Far Cry 4, Grey Paris creates a unique interactive campaign with 42 million possible routes, offering a completely different experience from one user to another.

Grey Paris has created 1 digital platform with 4 interactive rites of passage and 42 millions possibilities:
- A deadly face-to-face with « An eye for an eye »
- An impenetrable mind maze with « Rabbit hole »
- A hypnotic trance with « Mind Blossom »
- A blindfolded sound chase with « Escape »

Each rite is composed of interactive films in which the user has only a few seconds to make a decision and get out of the extreme situation he is trapped in. Each choice he makes triggers another sequence of events, pushing the user to make another choice and so on and so forth...

At the end of each rite, the user’s choices are analysed with a specific algorithm that determines his personality based on 5 criteria: toughness, violence, bravery, endurance and wisdom.

High-end cinematographic quality within the digital world. The numbers are staggering.
It took one year to conceive, develop and produce this campaign. In order to create a highly immersive experience, Grey Paris worked with the production company Stink & Stink digital and film director Nieto who brings all his cinematographic experience in this project. They shot over 168 different video sequences that, combined with the 42 million routes possible, reach the gold number of 100 days required to watch the videos from each of these routes.

1 new rite of passage will be revealed every week, starting today, October  22nd and ending November 12th, two weeks before the launch of FC4 on November 18th

PLAY HERE: http://far-cry-4.ubi.com/en-GB/

Credits:
Brand: UBISOFT
Guillaume Carmona EMEA Marketing Director
Camille Aneas EMEA Group Brand Manager
François-Xavier Dénièle EMEA Brand Manager
Fabrice Landrieu EMEA Digital Marketing Manager

Agency: GREY PARIS
Thierry Astier Executive Creative Director
Alexis de Montaigu Strategy Director
Damien Ricci Managing Director and Director of Digital Operation
Mehdi Benkaci, Vicken Adjennian Art Directors & Copywriters
Laurent Dailloux Production Director
Gerald Julia Project Manager
Vivien Urtiaga Digital Art Director
Mehdi Benkaci, Vicken Adjennian Art Directors
Quentin Deronzier, Dimitri Hekimian Art Director / Copywriter

Production: STINK / STINK DIGITAL
Luis Nieto Director
Charlie Montagut Interactive Art Director
Sophie Gaaloul et Greg Panteix Executive Producers
Benoit Roques Line Producer
Lucie Meunier Post-producer
Kouz Sound Design
Circus SFX

Canal+ lets you take over the set and be the bear

You probably remember Canal+ Cannes awarded spot "The Bear". Now Canal+ is giving you the chance to be the bear in this hilarious interactive site: Dans la peau de lours (In the skin of the bear according to Google translate).

You are the director and there are lot of gerne types you can choose from. With selections ranging from Horror and Western to Porno and Independent, I'm sure that you will play more than once.

Play here

Credits:
Advertising Agency: BETC
Direcotr: Adrien Armanet
Actors: Princess-Josephine Drai, Dying King-Nicky Marbot

McDonald's: Save the Sundae Cone

A giant billboard with a melting McDonald's Sundae Cone was placed in the middle of Bukit Bintang, one of the most famous shopping districts in Kuala Lumpur, Malaysia. People could use their smartphones and spin the fan on the billboard to bring down the temperature, stop the melting and receive a 10 minutes voucher for a free Sundae Cone. Funny, interactive and relevant to the product. Nice work.

Credits:
Advertising Agency: Leo Burnett, Kuala Lumpur, Malaysia
Executive Creative Director: Eric Cruz
Creative Director: Iska Hashim
Creative Group Head: Eaide Jasli, Mukund Olety
Digital Art Directors: Pavel Flegl, Benjamin Encarnacion
Technical Director: Reza Rosli
Project Manager: Chan Lik Win
Flash Developer: Delexander Lai
Content Engineer: Loo Giap Ching
Digital Designer: Buboy Paguio
Agency Producer: Iskander Siva
Photographer: Staek Photography
Production House: Directors Think Tank

Paw Justice: Animal Strike

An animal strike that changed a law. Paw Justice with the help of DDB New Zealand collaborated with Google and YouTube and blocked videos with animal content in order to make people sign a petition to force the goverment to change a law that allowed legal-highs to be tested on animals.

The insight was simple. People love to see entertaining videos of animals online. So a nationwide block of these videos would definitely spread the word.

Street posters, print ads, TVCs and billboards, where also used in the campaign, along with a website with the petition and a strike toolkit with all the files needed for the public in order to upload then to their social media profiles, YouTube channels and websites to block their own animal content.

This incredible collaboration made the Prime Minister John Key announce that there will be no further testing of legal-highs on animals in his country.

Credits:
Advertising Agency: DDB, New Zealand

CNA: Speaking Exchange

The Speaking Exchange project is a win-win idea from FCB Brasil and the CNA language school network. It connects students who want to speak English with Americans living in retirement homes via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans. The reactions as we can see on the video are heartwarming.

Credits:
Advertising agency: FCB, São Paulo

The Hunter and the Bear in Pharrell Williams' book

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...

This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!

The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® to protect its contents.

With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.

Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.

Once completed by users, the “Social Book” will be printed and published.

Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.

Help them at http://www.tippexsocialbook.com/ 

Credits:
Agency: Buzzman
CEO and Creative Director : Georges Mohammed-Cherif
General Manager : Thomas Granger
Associate Director : Julien Levilain
Creatives : Santiago Cosme, Miguel Durão
Account Managers : Olivier Lopez, Loïc Coelho
Social Media Managers : Julien Scaglione, Joeffrey Arruyer
PR and Communication : Cyril Paglino, Clara Bascoul-Gauthier
Digital Producers : Laurent Marcus, Lara Jane Lelievre
TV Producers : Vanessa Barbel, Elodie Poupeau
TV Production : Iconoclast
Director : Adrien Armanet
Digital Production : We are Anonymous
Artistic Direction : We are from L.A.

NASA: TECNOPOLIS 2013

5Seis turned learning about nuclear power plants into an amazing and fun experience. They developed 3 games for NASA station in Technopolis 2013 Buenos Aires, Argentina on different platforms. In the Game for Tablets you build the diagram of the nuclear and operate the control panel. In the Augmented Reality game you are in Atucha II nuclear power plant and you can choose the locations & look around. In Laser´s Game you take charge of making nuclear fission, aiming atoms with lasers rays and trying to generate as much energy as possible. Games are a perfect way to get more people involved and learn about science. Nice work by 5Seis.

Credits:
Advertising Agency: 5Seis, Argentina

Carrefour: The 50th Years Race

The very first hypermarket accessible with the google street view technology was created by Carrefour to celebrate 50 years since the opening of the first hypermarket on 1963. Users explored the hypermarket to find hidden gifts. An integrated campaign allowed them to use mobiles, tablets, online and life size displays.

Credits:
Advertising Agency: Cake, Paris

Cheetos: Project T.P.

With Project T.P. you can cover the world in digital toilet paper before Halloween. Cheetos and Google StreetView gives you the chance to select any place you want and drop the toilet paper payload. Funny.

MTV: Gif Me More Power

MTV Mobile gives you the abitily to create your own TV spot and 140 characters to say whatever you want to the world. Enter www.GIFMEMOREPOWER.com  write 140 characters, choose the music you want and select from almost a thousand video sequences, those you want to see in your spot. You can share it and submit it for voting.

To promote this initiative and inspire the millenials, Buzzman created examples of messages focusing on four themes: bravery, freedom, friendship and love.

Credits:
Advertising agency: Buzzman

Chipotle: The Scarecrow

Chipotle returns with a new short film against the evil Crow Food which represents the food industry. Wonderful animation, lovable character, great music by Fiona Apple who covers ("Willy Wonka and the Chocolate Factory's") "Pure Imagination".

Following Cannes Grand Prix awarded "Back to the start", this new short film, follows a sracecrow in a big scary city dominated by the mass production food factories. Chickens being injected, food with beef-ish labels, cows milked inside metal machines, makes this world crying for help which screcrow addresses with fresh food.

If you have an Apple device you can download the interactive game.




Credits:
Animation: Moonbot Studios
Music: Fiona Apple "Pure Imagination"

Peugeot 208: Holotransform

In auto shows you can see the car that you like but you can only imagine what it will look like if you wanted to add or change something. 5Seis developed an interactive hologram for the Peugeot 208 at 6th International Motor Show 2013 so that visitors could remotely customize the car as they pleased. They could change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. They could even put some bicycle carriers on top, snowboards etc.



Credits
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra, Ivan Schwindt
Additional credits: Triple Impacto
Published: June, 2013

Intel and Toshiba: The Power Inside

The third social film experience from Intel & Toshiba is here. They started two year ago with "Inside Experience" and now with the "Power Inside" we deal with an alien invasion. It seems that extraterrestrial moustaches and unibrows take over the upper lips and eyes of people around the world.

Your face can join the Uricks (the aliens) or the Guardians. Just visit www.thepowerinside.com or www.Facebook.com/insidefilms to watch the trailer and audition to be in the film. To join the Urick team and potentially be featured in the film you have to upload a photo to the Facebook Page, and the facial recognition software will add a moustache or unibrow. You can also upload videos of yourself removing a moustache to join the Guardian team.

Directed by Will Speck and Josh Gordon  (“Blades of Glory” and “The Switch”), the movie stars Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) and Zack Pearlman (“The Inbetweeners”).

The first episode of the social film will be available on August 15 and continue online over the next six weeks.



(thanks Monika)

Peugeot: Crash mobile ad

Very clever interactive mobile ad that makes a strong point against texting while driving. The ad places you behind the wheel of moving a turbo car. Then you see the message "Test Drive. Feel the thrill of driving a turbo car" and the game starts. As the car moving you are requested to type your name. Then you'll learn the hard way that texting while driving will get you killed.

Credits:
Advertising agency Y&R Sao Paulo 

Sumsung S4: All eyes on the S4

Nice stunt from Swisscom for Samsung Galaxy S4. People could win a Samsung S4 by just looking at it for an hour. But there was a catch. They couldn't turn their eyes away because of the eye-tracking function of the phone. And also, there were distractions... as you will see in the video. One guy did it though.



Advertising Agency: Heimat Berlin