Ikea: Experience The Power Of A Bookbook

This time of year we usually see videos of high-end tech devices. IKEA decided to do exactly that but for a book. The 2015 IKEA Catalogue that mocks Apple videos, has it all. "The first thing to note is no cables, not even a power cable". This catalogue has an "original touch interface', "eternal battery life', it comes with  pre-installed content, 328 hi-definition pages and less than 400 grams, instant page loads with no lag. The 2015 IKEA Catalogue it's a "bookbook".

Credits:

Agency: BBH Asia Pacific
Client: IKEA
Creative Director: Tinus Strydom
Creative Director: Maurice Wee
ECD: Scott McClelland
Art Director: Germaine Chen
Head of Planning: James Sowden
Business Director: Jun Shea
Project Director: Lesley Chelvan
Social Strategist: Josie Khng
TV Producer: Daphne Ng
Print Producer: Brell Chen
Print Producer: Lesley Chelvan
Digital Producer: Phil Dabrowski
Director: Carlos Canal
Production Company: Freeflow Productions Pte Ltd
Photographer: Eric Seow
Photographer: Nemesis Pictures
Photography Producer: Jasmine H
Microsite Developers: Construct Digital

Pampers Daipers: ZZZ Radio

A radio station that airs only white noise is a brilliant idea from Ace Saatchi & Saatchi Manila for Pampers Diapers. It is scientifically proven that white noise has sleep-inducing effects on babies. Since radio static is white noise Ace Saatchi & Saatchi Manila reinvented how radio can be used and made 99.1FM "ZZZ Radio". They helped babies to sleep and let moms take it to social media and gain the impressive 2011% increase in engagement.

Credits:
Advertising Agency: Ace Saatchi & Saatchi Manila

Carrefour: The 50th Years Race

The very first hypermarket accessible with the google street view technology was created by Carrefour to celebrate 50 years since the opening of the first hypermarket on 1963. Users explored the hypermarket to find hidden gifts. An integrated campaign allowed them to use mobiles, tablets, online and life size displays.

Credits:
Advertising Agency: Cake, Paris

Adidas: It's blue, what else matters?

John Terry, Fernando Torres and Juan Mata covered in blue paint for the Adidas promotion of the new Chelsea team 2013/14 home shirt. Instead of just showing the new shirt the creative agency came up with the idea to build up on the team's colour. It's blue, what else matters? I guess if you're a real fan of the club, this campaign should speak right at your heart.

Credits:

Advertising agency: The Corner

Creative director: Tom Ewart

Creative team: Matthew Lancod, Robert Amstell, Mike Kennedy and Pauline Ashford

Head of integrated production: Danny Bush

Designer: Will Chak

Business director: Jonny Angel

Production company: 24 Productions

Director/photographer: Mark Zibert

Sound design: Wizzy Wow

Retouching: Smoke & Mirrors

via

HP: Photoball

An idea that makes people laugh is bound to succeed. AlmapBBDO and HP created a huge inflatable ball with an integrated HD camera, able to take photos and videos and stream them in real time online and to the stage of the Planeta Terra festival in Sao Paulo. A great way to introduce HP's new positioning, "Making Memories Last". Results: 3.000.000 views online and 2.000 photos of smiling people printed at the festival.

HP - Photoball (ENG) from AlmapBBDO Internet on Vimeo.

Advertising Agency: AlmapBBDO

Hennessy: Wild Rabbit

What's your wild rabbit? Droga 5 has made a wonderful campaign for Hennessy Cognac.
Find your limits, your wild rabbit inside you, like world champion boxer, politician and businessman Manny Pacquiao, winning musician, lyricist and poet Erykah Badu and film-making visionary and philanthropist Martin Scorsese did.

Also visit the site neverstopneversettle.com because it is absolutely stunning.

Agency: Droga5 NY
Creative Chairman: David Droga                  
Executive Creative Directors: Ted Royer / Nik Studzinski          
Creative Directors: Maja Fernqvist / Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Designer: Ryan Hoelting
Head of Integrated Production: Sally-Ann Dale
Executive Producer: Ben Davies
Agency Producer: Maggy Lynch
Senior Print Producer: Jeannie O'Toole
Head of Strategy: Jonny Bauer
Account Director: Steven Panariello

Axe: Anarchy is coming

On January 10, Axe welcomes anarchy. The new Axe campaign "Anarchy" will include the first graphic novel created in real time by suggestions made by user comments. Check the videos below and don't forget to make your suggestion here.

The Meth Project: What do you know about Meth?

Darren Aronofsky is the director of the new anti-Meth campaign for the Meth Project.
If you are familiar with Aronofsky's work, you can understand how these spots address the problem of Meth users. The spots shows the real life of Meth users and urge people to ASK. Just ask. There is a brand new site, www.methproject.org that can help.

Deep End




ER



Desperate



Losing Control

credits
Agency: Organic, San Francisco
group creative director: Brad Mancuso
creative director: Urs Ross
director of production: Laurale Wunsch
art director: Tyler Warrender
copywriter: Fred Abercrombie

Filming
director: Darren Aronofsky via Wild Plum
director of photography: Darren Lew
make-up artist: Martina Kohl

Coca Cola: Share a Coke

Coca Cola in Australia, changes the packaging for the first time in 125 years for its new multi million dollar summer campaign. They will print people's names on the bottles and encourage them to "Share a Coke" together. On December, they will Share a Coke with Santa and his reindeers.


Coca-Cola South Pacific marketing director Lucie Austin said in a statement: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends' and family members' names and then enjoy sharing a Coke together.”

Absolut: It all starts with an Absolut blank

A global creative movement by Absolut. 18 artist from various fields including drawing,  painting, sculpting, print, film making and digital art, take the bottle as a blank canvas and create art. The campaign will range from TV and print to outdoor, events, digital and experiential marketing.

See more visuals and learn more about the artists here

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald

Mitsubishi ASX: The offroad citysized

Statued animals comes to life in this integrated campaign for the ASX promotion in Brazil.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Director: Humberto Fernandez
Creative Director: Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Platinum

IKEA: Peace, Love and Storage

Who do you think is messier? Men or Women? IKEA urge you to take sides on their new integrated advertising campaign. 

The campaign, called "Peace, Love and Storage" will launched today, 1st April, in the UK.

It is shot in front of a live audience with four stand-up comedians who debate which sex is messier. With this campaign IKEA highlights how domestic clutter can affect a couple and lead to arguments. The solution is simple. IKEA's storage units can solve this problem and tidy up your house. 

Since we are in 2011, the campaign continues online at IKEA's Facebook where viewers can vote for the sex who think it's messier and submit photos and videos to prove their decision. The Facebook page custom app can also allow them to share their arguments with friends.

And for my Greek friends on marketing and advertising:

Το ΙΚΕΑ, αν και αποδεδειγμένα 100-300% ακριβότερο από το εξωτερικό παίζει χωρίς ανταγωνισμό. Και εγώ από εκεί ψωνίζω γιατί δεν υπάρχει εναλλακτική. Γιατί όμως πρέπει όμως στην Ελλάδα να έχει τέτοια επικοινωνία? Γιατί πρέπει να επιστρατεύεται ο συμπαθέστατος Φερεντίνος για να τρέξει ένα φθηνό λογοπαιγνιακό conceptάκι (που είμαι σίγουρος ότι δεν φτάει η διαφημιστική) και να μην πάρουν σαν παράδειγμα τις καμπάνιες που τρέχουν στο εξωτερικό και να δημιουργήσουν κάτι φρέσκο για μία απόλυτα χαρισματική μάρκα? Είναι θλιβερό να βλέπεις brands που στο εξωτερικό δημιουργούν καταπληκτικές δουλειές -π.χ. η Φάγε πρόσφατα- και εδώ τρέχουν μετριότητες. Είναι ο Έλληνας καταναλωτής τόσο ηλίθιος τελικά όσο τον θεωρούν τα τμήματα marketing και οι διαφημιστικές?

Advertising Agency: Mother, London, United Kingdom
Director: Nick Jones
Producer: Sue Caldwell
DoP: Brett Turnbull
Post production: The Mill
Editor: Tim Hardy
Client: Anna Crona, Marketing Director

Audi Super Bowl 2011: Luxury Prison

Audi tries hard to prove that Mercedes especially and all that the star on the hood reflects is a thing from a past. The old luxury. Audi is the new luxury. A modern one.

Prior to the Super Bowl, and the A8 “Release The Hounds” commercial, Audi released two videos set in a “Luxury Prison” in order to built the story. In the first 3 minutes video we see rich guys, representing the old school, trying to startle young rich kids. In the second video Kenny G uses his saxophone to calm down the inmates. The third video is the Super Bowl spot.

Great work from Venables Bell & Partners. They've created an integrated campaign, using TV, a twitter competition, and a luxury estate sale where they are auctioning off old luxury items in exchange for new one.

The Startled Smart video:


Kenny G Riot Suppressor video:


Release the Hounds Super Bowl video:



Advertising Agency: Venables Bell & Partners

ASC: Truth in Advertising

How true advertising really is? And does it really matters? According to ASC it does. So, Advertising Standards Canada (ASC) launched the campaign “truth in advertising” with agency partner Cossette to illustrate that “Truth in advertising matters”.
The national campaign runs across television, radio, print, outdoor and online in English in French.

Check out the site too: http://www.adstandards.ca/en/PSA/site/

Digital Death Campaign

I think that this is an excellent example of how to use the power of social media for a good cause.

Today is the 23rd World AIDS Day. In order to raise money for the cause, the organization Keep A Child Alive is running a campaign called 'Digital Death".

Famous celebrities like Katie Holmes, Usher, Jay Sean, Kim Kardashian, Ryan Seacrest, Alicia Keys, Jaden and Willow Smith, Serena Williams, Swizz Beatz and more have stopped posting on their Twitter and Facebook profiles until 1 million dollars is donated to BuyLife.org.

Credits

Client: Keep A Child Alive

Title: Digital Death Campaign (Buy Life)
Creative Agency: TBWA\Chiat\Day New York

Monet Excibition 2010

Μαγική παρουσίαση του έργου του Μονέ για την έκθεση που θα γίνει στο Παρίσι. Απόλυτος σεβασμός στον ζωγράφο που ξεκίνησε το κίνημα του ιμπρεσιονισμού, αφού ο κριτικός τέχνης Louis Leroy είδε τον πίνακα του Μονέ "Impression, soleil levant" και ονόμασε την τεχνική ιμπρεσιονισμό.

Το site σε ξεναγεί με μοναδικό τρόπο στα έργα του Μονέ και σου δίνει τη δυνατότητα να κάνεις ένα interactive tour που σε βάζει μέσα στα έργα.

Αξίζει πραγματικά να αφεθείτε στη μαγεία του. http://www.monet2010.com/en#/home/

LIVESTRONG / NIKE LIVESTRONG FOUNDATION

Titanium and Integrated / Grand Prix / Cannes 2010

Advertising Agency:	WIEDEN+KENNEDY Portland, USA
Creative Credits

Name	Company	Position
Mark Fitzloff /Susan Hoffman	Wieden+Kennedy	Executive Creative Directors
Danielle Flagg / Tyler Whisnand	Wieden+Kennedy	Creative Directors
Adam Heathcott / James Moslander / Chris Hutchinson / Ryan O'Rourke	Wieden+Kennedy	Art Directors
Frank Budgen	Wieden+Kennedy	Director
Marco Kaye / Karl Lieberman	Wieden+Kennedy	Copywriters
Ryan Bolls	Wieden+Kennedy	Interactive Producer
Rehanah Spence / Rob Mumford	Wieden+Kennedy	Designers
Dianne Villarreal	Wieden+Kennedy	Account Handler
Ben Grylewicz	Wieden+Kennedy	Agency Executive Producer
Reme DeBisschop / Alex Barwick / Destinee Scott	Wieden+Kennedy	Media Planners
	Anonymous Content / Radical Media	Production Company
Angus Wall	Rock Paper Scissors	Editor
Daniel Sheniak	Wieden+Kennedy	Media Director
Marcelino Alvarez / Shannon Worley	Wieden+Kennedy	Agency Producers
Kyle Valenta	Wieden+Kennedy	Editor
Paulo Ribeiro	Wieden+Kennedy	Planner
Melissa Schoenke	Nike Livestrong Foundation	Marketing Manager (Client)
Sarah Starr	Wieden+Kennedy	Studio Manager
Alex Barwick	Wieden+Kennedy	Associate Media Director
Emily Leonard	Wieden+Kennedy	Media Supervisor
Patty Brebner	Wieden+Kennedy	Post Executive Producer
Felicia Glover	Wieden+Kennedy	"It's About You Films" Agency Producer

New Volkswagen Polo: Dedicated followers of no one

Η DDB Sydney έφτιαξε το ακόλουθο site για το νέο Polo της VW. To site είναι ένα μέρος μόνο από μια fully integrated campaign που βασίζεται στην ιδέα: "For dedicated followers of no one."

http://www.follownoone.com.au/

Agency:	DDB Sydney
Creatives:	Ramon Rodriguez, Paul Sharp & Mike Burdick (Creative team) Matt Eastwood (Executive Creative Director) Matt Grogan, Mark Harricks (Creative Director) David Stephen (Agency Producer) George Kacevski (Editor) Scott Thomson & Patrice Bougouin (Senior Account Director)
Country:	Australia

Italian Culture Week | Integrated Campaign

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010