Audi quattro: world's first iPad controlled slot car race‏

Audi Canada reinvents the Test-Drive with world’s first iPad controlled slot car race. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro slot car for the chance to test their on-track skills.
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
•    A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•    3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•    Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•    High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function





(thanks Shannon)

Credits:


Agency: Zulu Alpha Kilo

Executive Creative Director: Zak Mroueh

Creative Director: Shane Ogilvie 

Copy Writer: Jon Webber

Art Director: Simon Au

Agency Producer: David Isaac

Account Team: Adam Lang, Barrett Holman, Christina Polyzos

Production House: Industry Films

Digital Production House: Thinkingbox

Director: Tamir Moscovici

Media Agency: Mediacom

Track Fabrication: Slot Mods

Event Company: Vision Co.

Cinematographers: Anthony Arendt, Vinit Borrison

Post Production: Married To Giants And Alter Ego

Colourist: Wade Odlum

Editor: Paul Proulx

Audio House: Pirate Audio

Volvo: Volvo in Every Car app

With "Volvo in every car" app you can scan the badges of luxury competitive cars and see which of Volvo world's first innovations they have applied. It was launched at the Geneva Auto Show 2012 to make people realize that Volvo is one of the greatest innovators in the car industry.



Credits:
Advertising agency: La Comunidad

Bradesco: Fake Ad

Unexpected and convincing. The user reeds an iPad version of a car magazine and when he gets in Bradesco's ad and slides his finger to turn the page, the car crashes into the left side of the screen.



Advertising Agency: AlmapBBDO, Sao Paulo,
Chief Creative Officer: Luiz Sanches

Creative Director: André Kassu, Marcos Medeiros
Art Director: André Leotta, Pedro Sampaio
Programming: The Good Fellas
Technology Director: Fernando Boniotti
Account Manager: Wilson Pereira, Fábio Akimura, Beatriz Almonacid
via

The Volkswagen Beetle: Juiced Up

The new VW Beetle's outdoor campaign in Toronto and Vancouver offers an enhanced experience, using augmented reality. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

The Fantastic Flying Books of Mr. Morris Lessmore iPad App

Amazing visuals and a well-written story by author William Joyce, an x-Pixar designer and Moonbot Studios. 




The Fantastic Flying Books of Mr. Morris Lessmore iPad App Trailer from Moonbot Studios on Vimeo.