Showing posts with label Presentations. Show all posts
Showing posts with label Presentations. Show all posts

Thursday, 1 October 2015

Visual Storytelling: Proven ways to stand out from the crowd in a content snacking era?

There is too much content out there. And according to Gregory Pouy the content saturation era is only beginning. In his presentation--Visual Storytelling: Standing Out Of The Crowd In A Content Snacking Era? he addresses some of the questions worrying marketers today:

  • With adblockers everywhere, on desktops and now even on iPhone, how can I serve my content to consumers?
  • How can I maintain my interaction rate on social networks?
  • Should I enter the race for content and frenetically publishing stuff?
  • How can I stand out with video on Facebook since it’s muted by default?
  • How does viral marketing work?  What about buzz?
  • What are the differences between Pinterest, Facebook, Instagram, Snapchat? How can I split my content?
  • What are the best practices for Instagram?

Monday, 20 October 2014

Digital Strategy Toolbox 2014 by Julian Cole

Two year ago I've posted a presentation from Julian Cole, with the tools that digital strategist should use to cultivate killer insights on consumers, competitors and the industry. Now, Julian Cole is back with an updated Digital Strategy Toolbox that covers the 19 best free tools online.

The tools are broken up in to five categories of Consumer Research, Social, Website, Online Paid Media and Creative Inspiration.

Monday, 16 June 2014

Social Brands: The future of marketing

We Are Social wrote a great presentation on how brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world.

It is a long read but definitely worth your time. Grab a coffee and get started.

Social Brands - The future of marketing

Tuesday, 29 April 2014

Erik Qualman: #Socialnomics 2014

The Socialnomics video series by Erik Qualman is back. The mind-blowing facts include grandparents as the fastest-growing demographic on Twitter, the 20% of daily searches on Google are never searched before, the millennials, online dating and more.

Erik Qualman: #Socialnomics 2014

The video was produced by Equalman Studios.

Tuesday, 1 April 2014

SXSW 2014: 10 Trends from Cake Group & Havas Media

Insights and trends delived from SXSW. From personal data ownership and anti-social media to cryptocurrency and earned media planning, this presentation from Cake Group worth the read.

SXSW 2014 - 10 Trends from Cake Group & Havas Media

Wednesday, 22 January 2014

Gregory Pouy: 2013's best digital campaigns

A nice round up of the best digital campaigns of 2013 from Gregory Pouy.

Monday, 13 January 2014

Global Digital Statistics 2014 presentation

The reports from We Are Social Singapore are always a great read. This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world.

We Are Social - Global Digital Statistics 2014

Tuesday, 17 December 2013

Soap: Digital Predictions 2014

Every year Soap makes its digital, advertising, social and tech predictions. Some of them are meet some of them are not, but always are worth reading. If you want to know what they predicted last year click here

Soap digital predictions 2014

Monday, 18 November 2013

Mobile is eating the world

A presentation full of useful facts about the mobile ecosystem.

Mobile is eating the world presentation by Benedict Evans

Monday, 23 September 2013

The ultimate guide to explain Digital (to your colleagues)

If you ever had to explain what is Digital to your colleagues, then you will appreciate this guide by Gregory Pouy who makes your life as a digital professional easier. This guide will help your colleagues to better understand to what extent digital, as a tool, is modifying their company and (probably) their jobs.

Presentation: Gregory Pouy
Drawings: Gaelle Lasne

Monday, 15 July 2013

Bud Caddell: Digital Strategy 101

What is digital strategy? Bud Caddell explains thgough this great presentation the current state of digital strategy and explores core concepts and deliverables. 

Monday, 8 July 2013

The Evolution of Advertising: How Consumers Won the War for Their Attention

An epic must-read presentation by HubSpot. You'll get through the 472 slides easily in this exciting trip in history and evolution of advertising. Start reading...

Thursday, 7 February 2013

Social, Digital, Mobile Worldwide Feb 2013

The latest global facts on digital, social, mobile from We Are Social shows the growth on all indicators. Very interesting read.

Wednesday, 21 November 2012

Digital Strategy Toolbox

Digital strategist who wonder which tools to use to cultivate killer insights on consumers, competitors and the industry, will find the Digital Strategy Toolbox presentation by Julian Cole, very useful. 17 of the best free online tools to conduct Consumer Research, Category Research, Discourse Analysis and Environmental Analysis are presented with examples.

Wednesday, 14 November 2012

Soap creative: 36 Faces of Facebook Fans. The Good the Bad & the Ugly

A good read, funny, true, insightful. You will probably recognize a lot of the characters and surely you'll find yourself in there.

Friday, 2 March 2012

JESS3: The Practitioner's Guide to Creating Content Like a Publisher

In 2007, Scott Gant declared: we’re all journalists now. Now, five years later, being a lone journalist is not enough. For brands and organizations to remain relevant in the news cycle and with their audiences, becoming well-oiled publishing machines is a necessity.

In this presentation, JESS3 co-founder and President, Leslie Bradshaw, shares her insights on how to approach the monumental task of creating around-the-clock content for an always-hungry digital world. Her three-tiered approach to content creation is the secret sauce: content that is pre-made for day-to-day, ready to wear for week-to-week and bespoke for a larger impact.

Originally presented for the Mediabistro Social Media Boot Camp seminar "Storytelling Through Social Media" on March 1, 2012.

Tuesday, 25 October 2011

It's the dose that makes the poison

Trying to control the dialogue in social media is something that you would expect a narrow-minded client to do. But most of the times, marketeers aren't open-minded. They jump into the social wagon without realizing that they don't have the slightest idea how to act upon it, and, unfortunately, they are bringing their brands down with them.

Panos Papadopoulos, one of the most gifted strategists out there, wrote a cautionary tale against trying to control brand dialogue in the social space. A good read to start the week with.

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