Wednesday, 29 January 2014

Kia K900: The Truth (Super Bowl 2014)

Laurence Fishburne returns to the role of Morpheus for Kia's Super Bowl commercial. He acts as a valet who ask a rich couple to make a choice between the luxury they know and a kind of luxury. There is a blue and a red key (remember the blue/red pills from Matrix?). "Take the blue key and go back to the luxury you know. You take the red key and you'll never look at luxury the same again."

They take the red key and while they drive Kia's K900 luxury sedan, Morpheus sings Nessum Dorma while cars explode!

Kia K900 - The truth (Super Bowl 2014)

Advertising Agency: David&Goliath, USA

Tuesday, 28 January 2014

Newcastle Brown Ale: The Teaser for the Trailer for Newcastle's Mega Huge Football Game Ad

I love the ingenuity of Droga5. He makes fun of Super Bowl teaser campaigns with this trailer for the Mega Huge Football Game Ad Newcastle Brown Ale would've made if they had a mega huge advertising budget.

Without having an ad in the Super Bowl he managed to top the list for teasers.

The Teaser for the Trailer for Newcastle's Mega Huge Football Game Ad

Advertising Agency: Droga5, New York

Thursday, 23 January 2014

How to Increase Your Pinterest Engagement by 275% (infographic)

With 70.000.000 users, you can't afford to ignore Pinterest. So let's see how you could increase engagement with this helpful infographic from Neil Patel.

Wednesday, 22 January 2014

Gregory Pouy: 2013's best digital campaigns

A nice round up of the best digital campaigns of 2013 from Gregory Pouy.

Friday, 17 January 2014

Guinness: Sapeurs

These incredible well-dressed everyday people called the "Sapeurs" form the Society of Elegant Persons of the Kongo.

Agency: AMV BBDO

Monday, 13 January 2014

Global Digital Statistics 2014 presentation

The reports from We Are Social Singapore are always a great read. This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world.

We Are Social - Global Digital Statistics 2014

Thursday, 9 January 2014

P&G Thank You Mom: Pick Them Back Up

The tribute to moms continues with the sequel of the awesome "Best Job" spot from P&G in 2012. Wieden + Kennedy made another great commercial for the "Thank You, Mom" campaign, this time for February's Sochi Winter Olympics. We see the mothers of Olympic athletes who were always picking their children back up, teaching them that falling makes you stronger, encourage them to try again and bringing them to glory.

P&G Thank You Mom - Pick Them Back Up

Client: Procter & Gamble
Agency: Wieden + Kennedy, Portland, Ore.
Production Company: Park Pictures
Director/DP: Lance Acord
VFX Company: A52
Mix Company: Eleven

Wednesday, 8 January 2014

NZ Transport Agency: Mistakes

Time froze. An inevitable crash. A simple mistake. The two drivers involved are talking about it but there is nothing they can do any more. Crash. 

"No one should pay for a mistake with their life." Very dramatic and emotional spot from Clemenger BBDO Wwllington for the new Zealand Transport Agency based on the idea that when we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.

Client: New Zealand Transport Agency

Agency: Clemenger BBDO, Wellington
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriter: Emily Beautrais
Art Director: Emily Beautrais, Philip Andrew
Agency Producer: Marty Gray
Group Account Director: Linda Major
Account Manager: Bethany Omeri
Director of Digital Innovation: Thomas Scovell
Media Business Director: Annabelle Wilkinson
Media Account Director: Emily Goulden
Principal Scientist (NZTA): Paul Graham
Advertising Manager (NZTA): Rachel Prince

Production Company: Finch
Director: Derin Seale
Producer: Karen Bryson
Executive Producer: Rob Galluzzo
DoP: Stefan Duscio 
Offline: Toybox
Editor: Drew Thompson (Method Studios)
VFX: Fin Design + Effects
VFX Supervisor: Stuart White
Colourist: Ben Eagleton 
Sound Design: Simon Lister

Sound Design Studio: Nylon Studios
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