KLM: Must See Map

KLM offers a map for your trip filled with your friends comments and ideas. The interesting part is that you fill this crowdsourced map online and then KLM sends you within 3 weeks a real high-quality printed map, for free. The campaign is running in 24 countries.

Heineken: Keep it legendary

A great spoiler killer app for soccer fans. Heineken, thought of all American soccer fans who want to see UEFA Champions League games but, unfortunately for them, they are working due to the time difference. They created "Keep it Legendary", a set of apps on their facebook page. It includes "Fever Keeper" a spoiler killer app that blocks all info about the games, before, during and after so that people stay unaware of the result. The other app is "Venue Locator" and with it you can plan to see the game with your friends.



Agency: The Vidal Partnership

Aides: Sexy fingers

Once more, Aides runs a naughty and hilarious campaign. Sexy Fingers. They do a lot of things. The most important though is they can also test for Aids.

Enjoy the spot then visit the site to play with whatever you want to. If you want more, there is an Android app as well.

Agency: JWT Paris
Client: Aides
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy Paris
Website Development: Anonymous

MINI maps: Facebook racing game

You really have to try this one. It's a superb project both technically and conceptually.
DDB Paris and Unit9 brought together Google Maps, flash and Facebook in order create an incredible real time multiplayer racing game where you can customize the Mini of your choice and race wherever you want with friends or foes.

Play: MINI MAPS

I had a problem running the game on Firefox but on Google Chrome runs smoothly.

Agency: DDB Paris 

Brand: MINI  

Director: Christian Etter  

Interactive Producer: Richard Rowe  

Technical Director: Gilles Boisselet 

Tech Lead & Developer: Maciej Zasada 

Visual Flash Developer: Pawel Klimkowski 

Back End Development : Stefano Guidolin & Thomas Pedoussaut  

Designers: Edmund Fung & Felipe Hansen  

Sound Effects: Christiano Sossi 

Production Company: unit9

Axe: Multiple Girlfriends App

Facebook is the best environment for no budget ideas like this one. The multiple girlfriends app, adds on your relationship status hundreds of women. When your friends see that you are in a relationship with 300+ women, and press the link they are directed to axe's website where they can download the app themselves.



Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting

IKEA: Organize your desktop

IKEA organizes your desktop. Download the app and place all the items on your desktop in an EXPEDIT storage unit.

Advertising Agency: Laboratory Ideas, Laboratory Digital, Budapest, Hungary
Creative Director: Sándor Haszon, Alex Szénássy
Copywriter: Judit Kun
Art Director: Diána Pusztai, Sándor Haszon
Illustrator: Péter Muka
Developer: Gergely Muka
You can download the app here.

save a .pdf to .wwf and save a tree

This is a really good one. WWF Germany launched a program that saves pdf files to .wwf files. A version of pdf that you cannot print. So stop printing those pdf files that you don't really need to. Save them as .wwf and save a tree.

Download software: http://www.saveaswwf.com

Nissan Leaf iAd

H Nissan έφτιαξε ένα iAd (τρέχει σε iPhone και iPad) που δείχνει, αν μη τι άλλο, πόσο πίσω είμαστε εμείς.

Hand writing emails

Έχουμε ξεχάσει να γράφουμε με το χέρι αλλά με αυτό το apllication της Pilot μπορούμε τουλάχιστον να γράφουμε χειρόγραφα πληκτρολογώντας... Αυτό που κάνει το πρόγραμμα είναι να διαβάζει μέσω webcam το γραφικό σου χαρακτήρα και να τον ψηφιοποιεί. Δείτε εδώ.