Volvo Trucks - Look Who’s Driving feat. 4-year-old Sophie

Is it possible for a 4 year-old girl to drive a truck? Yes it is. And it's a lot of fun too. Volvo claims that their Volvo FMX is "the toughest truck we ever built" so to prove it they made a remote-controlled FMX and brought 4 year-old Sophie to drive it.

As you can imaging she couldn't keep it on the track. And that is what Volvo was expecting. 2 minutes of rampage for this great addition to their Live Test video series. Oh, and the look in the little girl's face if perfect.



Credits:
Advertising Agency: Forsman & Bodenfors, Sweden
Senior Account Director: Olle Victorin
Account Director: Cilla Pegelow
Account Managers: Anneli Kjellander, Britta Malmberg
Art Directors: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Writer: Douglas Reid
Designer: Jerry Wass
Planner: Tobias Nordström
Agency Producer, Film: Alexander Blidner
Agency Producer, Digital: Peter Gaudiano
Production company: NEW LAND
Producer: Sophie Tamm Christensen
Executive Producer: Erik Torell
Postproduction: SWISS
Stills Photographer: Robin Aron Olsson
Media agency: BeOn
Directors: Charles Brisgand, Leo Berne / Megaforce
Music: Cobrastyle, Teddybears
Editor: Nicolas Larrouquere
Sound: Kouz Production

Hyundai sends a message to space in this impressive stunt

A message that can be seen from space is a very difficult and demanding task but Hyundai delivered it impressively. Stephanie, a 13-year-old from Houston, misses her astronaut father who is working at the International Space Station and wants to send him a message, Hyundai, set up an international crew and with the help of 11 Hyundai Genesis drew a message onto the Delamar Dry Lake, Nevada. A message Stephanie's father could see from space.

The message is 5.55 ㎢ (this is 1.6 times the size of Central Park, New York.) This message was officially acknowledged as “The largest tire track image” by the Guinness World Records.

This is a huge project worth seen. Take a look at the behind the scenes also.





Visit www.amessagetospace.com to learn more.

Dove: Choose Beautiful over Average

Dove's new social experiment asks women to choose how to see themselves. They placed the labels "Beautiful" and "Average" above walk through doorways in San Francisco, Shanghai, Delhi, London and Sao Paulo, so women could choose under which label they will cross. Then Dove, asked them about their choice.

Dove wants to prove that beauty is a choice and the power of this choice is in any woman's hands.

Seems good at first, but if you think it over, this label idea makes the average look really ugly which is not good. I don't say that women shouldn't see themselves as beautiful. They should. The problem here is that Dove labels average as the lowest score.

Diversity & Inclusion – Love Has No Labels

Love has no labels. This installation with dancing and kissing skeletons proves that before anything else, we are all human and calls us to stop discrimination and embrace diversity. To put aside labels in the name of love.

Did you know that we do 98% of our thinking in our subconscious mind? This might be the reason that many people in the US still report feeling discriminated against, though most Americans agree that people should be treated respectfully and fairly.

The important thing is to educate ourselves and watch for biases when they surface. Implicit bias influences how people are treated and how they interact with each other. It can also perpetuate disparities by altering someone’s ability to find a job, secure a loan, rent an apartment or get a fair trial.

To end bias, we need to become aware of it. And then we need to do everything within our power to stop it. In ourselves, others, and institutions. The world will be a better place for it.

Visit http://lovehasnolabels.com/ to find out more

Credits:
Ad Council organisation

North Face: Never Stop Exploring

Imagine going for shopping and while you are checking the clothes, the floor starts to shift and disappearing into the wall. This is the situation the customers of a North Face pop-up store in Korea had to deal with. The walls of the store were rock climbing walls and the customers had to hang on to the footholds or fall down. Then a North Face jacket appeared hanging from the center of the ceiling and customers had 30 seconds to decide if they would take a leap and grab the jacket before falling down.

A great stunt from Innored that delivers North Face's 'Never stop exploring' message.

Credits:
Agency: Innored, South Korea

Nestlé FITNESS Bra Cam

A woman walking around in London with a hidden camera in her bra counts the number of people who look at her breast. And yes, there are a lot. Nice stunt by Nestlé FITNESS to raise breast cancer awareness with their Pink Ribbon initiative. So, the message to all the women is #CheckYourSelfie, and help prevent breast cancer.

Credits:
Agency: McCann, Paris
Creative Director: Sarah Clift
Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi
TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Companies: Outsider; The Corner Shop
Director: Ellen Kuras
Producer: Mel Nwanguma
Director of Photography: Ellen Kuras
First Assistant Director: Julian Higgs
Costume Designer: Lydia Kovacs
Editing: Rock Paper Scissors
Editor: Ted Guard
Postproduction: MPC
Music: Human

Castrol Footkhana: Neymar Jr. v Ken Block

Football meets gymkhana and Footkhana is born. A shootout between Neymar Jr. and Ken Block. Juggling with the ball meets smoking tires and spins in this experiment from Castrol, an official sponsor of the World Cup 2014.

Wren: First Kiss

20 strangers kissing for the first time in front of a camera. This short film from L.A. fashion brand Wren, got over 22.000.000 views on YouTube in just 2 days. The 20 strangers where hesitant at first, they felt awkward but when they started to kiss it all changed. Director Tatia Pilieva managed to make a touching film that went viral because the majority of the people just saw the transformative power of a kiss. They believed in the "strangers kissing story".

The reality is that these strangers are not common people but professional performers. Slate says:
"The cast includes models Natalia Bonifacci, Ingrid Schram, and Langley Fox (daughter of actress Mariel Hemingway and sister of model Dree); musicians Z Berg of The Like, Damian Kulash of OK Go, Justin Kennedy of Army Navy, singer Nicole Simone, and singer-actress Soko (who also performed the melancholy indie music that accompanies the short); and actors Karim Saleh, Matthew Carey, Jill Larson, Corby Griesenbeck, Elisabetta Tedla, Luke Cook, and Marianna Palka." 

Knowing this ruins the feelings you get out of the film but I guess only people in advertising will know.

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Galaxy Tab Pro 10.1 mocks Apple's Pencil ad

I love the way Samsung mocks Apple products and fanboys. In case you don't remember check here and here. Now, Samsung takes Apple's Pencil ad that featured the iPad Air which is thinner than a pencil and compares it with the new Galaxy Tab Pro 10.1 which is thinner that the iPad. The Galaxy Tab features a 2560-by-1600 at 299 ppi screen compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. It also has multitasking abilities.

Then, the mocking continue. Now it's iPhone's 4.0" non-HD turn to be humiliated by the 5.7'' HD Galaxy Note 3. We see the 2 phones side by side and LeBron James working his magic.

Coca-Cola: Social Media Guard

Coca Cola has found the perfect way to take the social out of media and put it back into your life. The Social Media Guard. Actually it is a dog neck collar painted in Coca Cola's red. It seems that the world spends 4 millions years online every month, so grab the Coke's Guard and put your smartphone down.

Learn For Life Foundation: Set Yourself Free

Stay in school or die horribly! This is what happens when you slack off.
This is not the usual public service announcement you'd expect. It's more like a splatter movie. And a big viral hit.

Credits:
Written & Directed by Henry Inglis and Aaron McCann.
Produced by Lauren Elliott.

NZ Transport Agency: Mistakes

Time froze. An inevitable crash. A simple mistake. The two drivers involved are talking about it but there is nothing they can do any more. Crash. 


"No one should pay for a mistake with their life." Very dramatic and emotional spot from Clemenger BBDO Wwllington for the new Zealand Transport Agency based on the idea that when we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.

Credits:
Client: New Zealand Transport Agency

Agency: Clemenger BBDO, Wellington

Executive Creative Director: Philip Andrew

Creative Director: Brigid Alkema

Copywriter: Emily Beautrais

Art Director: Emily Beautrais, Philip Andrew

Agency Producer: Marty Gray

Group Account Director: Linda Major

Account Manager: Bethany Omeri

Director of Digital Innovation: Thomas Scovell

Media Business Director: Annabelle Wilkinson

Media Account Director: Emily Goulden

Principal Scientist (NZTA): Paul Graham

Advertising Manager (NZTA): Rachel Prince

Production Company: Finch

Director: Derin Seale

Producer: Karen Bryson

Executive Producer: Rob Galluzzo

DoP: Stefan Duscio 

Offline: Toybox

Editor: Drew Thompson (Method Studios)

VFX: Fin Design + Effects

VFX Supervisor: Stuart White

Colourist: Ben Eagleton 

Sound Design: Simon Lister

Sound Design Studio: Nylon Studios

Delov Digital: Chuck Norris Epic Christmas Split

When Chuck Norris makes a split it has to be beyond epic. Nice cgi from Delov Digital.

Credits:
Agency: Delov Digital

WestJet Christmas miracle: Real-Time Giving

This Christmas magic from WestJet got 12.000.000 views and still counting. How? Studio m, took a virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane and set up a miracle for the passengers of two Calgary-bound flights.

Passengers were invited to scan their boarding passes, talk with a virtual Santa and tell him what they wanted for Christmas. A team of WestJet volunteers got out and bought every gift the passengers asked before the planes landed to Calgary.

Imagine how everyone felt when they saw wrapped gifts coming out instead of baggages in the baggage area. Ok stop imagining and watch the video.

Credits:
Agency: studio m, Canada

Volvo Trucks: The Epic Split feat. Van Damme

Epic Volvo stunt with Jean-Claude Van Damme performing his famous split between two reversing Volvo trucks. What a great way to highlight the precision and directional stability of the new Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

Credits:
Directed by Andreas Nilsson
Soundtrack by Enya: Only Time

Lowe Roche: Advertising Professionals

Funny facts about Canadian advertising professional but I am sure they could be universal. OK let's start with the basic fact. We drink. All of us. In Canada, people who work in advertising drink 9 times as much bourbon as the average Canadian. And 49.1% drink wine weekly. They also watch porn 1.7 times more than the average Canadian, they also mute the sound in TV commercials 1.6 times more.
Lowe Roche stuffed this video with facts about all of us. Enjoy!

Credits:
Agency: Lowe Roche
Co-Creative Director: Jane Murray
Co-Creative Director: Mark Mason
Copy Writer: Jeremy Richard
Junior Copy Writer: Jason Soy
Art Director: Matthew Camara
Agency Producer: Shannon Farrell
Strategic Planner: Jonathan Daly
Post Production: Married to Giants
Editor: Monica Remba
Editor’s Assistant: Alain Elliott
Online & Motion Graphics Artist: Trevor Corrigan
Online Assistant: Sheenah Jennings
Executive Producer: Denise Shearer
Audio House: Keen Music
Music Producer: Matt Redman
Music Producer: Thomas Neuspiel
Audio Mixer: Andrew McCready
VO: Aaron Abrams

Virgin America: Musical Safety Video

Virgin America transformed the boring safety video into an entertaining 5-minute musical video featuring 36 singers and dancers and 14 dance styles. To make it social they are hosting an audition for the next safety video at http://VXsafetydance.com. You can participate by uploading an Instagram video with moves using the #VXsafetydance hashtag.

Credits:

Director: Jon M. Chu, 

Choreographers: Jamal Sims and Christopher Scott

Carrie: Telekinetic Coffee Shop Stunt

Extremely well done telekinetic prank for the upcoming remake of 1976 classic movie Carrie, makes unsuspecting coffee shop clients scream with terror in their eyes. It is very entertaining to watch this girl who is upset because someone spilled her drink over her, starting to losing it and going telekinetic. Fake walls, remote control tables, books with springs and pulleys were placed in a way that made the whole experience for the customers as real as it could get. Enjoy!

Tui Beer: Guy finds his house plumbed with beer

Cool prank from Tui beer that went viral. A bunch of guys took several kegs of beer and plumbed them into every tap in one of their friends house, along with loads of cameras to catch the action. Then they took a cold beer and watched their friend open every tap on the house and see cold beer pouring out. The branding appers only on the kegs of beer if you pay close attention.

The whole prank:


Credits:
Advertising agency: Saatchi & Saatchi Auckland

Nike Sunar: Just Do It - Hareket Matbaası

Action printint technique by Nike in Turkey. Posters created by the movement of professional athletes.