NASA: TECNOPOLIS 2013

5Seis turned learning about nuclear power plants into an amazing and fun experience. They developed 3 games for NASA station in Technopolis 2013 Buenos Aires, Argentina on different platforms. In the Game for Tablets you build the diagram of the nuclear and operate the control panel. In the Augmented Reality game you are in Atucha II nuclear power plant and you can choose the locations & look around. In Laser´s Game you take charge of making nuclear fission, aiming atoms with lasers rays and trying to generate as much energy as possible. Games are a perfect way to get more people involved and learn about science. Nice work by 5Seis.

Credits:
Advertising Agency: 5Seis, Argentina

Impulse augmented reality

Impulse in Argentina with the help of 5SEIS gave the chance to hundreds of girls to interact with virtual characters in real time and take pictures and videos of their experience. The experience lived through a LED screen over 4 meters. Those who participated received gifts, flowers and balloons of all sizes and colors. 5SEIS set up this interactive installation based on augmented reality in the Alto Palermo Shopping centre in Buenos Aires.




Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Corina Iannone, Ariel Serra
Additional credits: Altheim
For the advertiser: Lea Abud, Agustina Garcia.
Published: October, 2012

Audi: Spheres installation

Futuristic installation in Copenhagen from Audi to show off their future brand ambitions. Three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars. Each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.

Audi Spheres from Pufferfish on Vimeo.

Credits:
PufferSphere and Integration – PUFFERFISH LTD - [pufferfishdisplays.co.uk]
Interaction and programming: KOLLISION - [kollision.dk/#sphere]
Concept and communication: KMS BLACKSPACE [kms-blackspace.com/#_el217]
Concept and architecture: SCHMIDHUBER [schmidhuber.de/en/project/audi-cross-over-event-kopenhagen-2012]
Build and Execution: CREATIVE TECHNOLOGY - [ctgermany.com/]
Build and Construction: A&A Expo Int. B.V. [aaexpo.nl]
via

Philips: Augmented Reality Mugs

Offline augmented reality. Cheap, clever, working. Nice one from Taipei.

Advertising Agency: OgilvyAction, Taipei, Taiwan
Regional Executive Creative Director: Daniel Comar
Creative Directors: Chyi Lin
Assistant Art Director: James Lei
Group Account Director: Julia Ou
Associate Account Director: Vincent Chang
Account Executive: Joanne Mei
Production: Jack Wu, Peggy Chou
Designer: Alex Noble, Kenny Foo, Fong Wei Kit
via

The Volkswagen Beetle: Juiced Up

The new VW Beetle's outdoor campaign in Toronto and Vancouver offers an enhanced experience, using augmented reality. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Jive Talk: Augmented Reality CD Package - QR Code

This interactive CD package was designed for Jive Talk's latest album '123 Jump!'. To enhance fans' experience with the band, Rethink Canada, created an online animated experience using Augmented Reality and Quick Response codes.



Agency: Rethink Canada

Toyota: Window to the World

With this installed everyone would like to ride on the back seats of the car.


"Imagine when a journey from A to B is no longer routine as your car in the near-future encourages a sense of play, exploration and learning. This is the image engineers and designers from Toyota Motor Europe (TME) and the consultancy arm of Copenhagen Institute of Interaction Design (CIID) had for Toyota’s “Window to the World” vehicle concept." More info here

Augmented Reality Mobile Commerce iPhone 4 App

Total Immersion has unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try -- and buy -- eyeglass frames directly from an iPhone 4.

The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.

Word Lens: Augmented reality iphone application

Word Lens is an augmented reality application for the iPhone. It translates printed words from Spanish to English and v.v. by using the iPhone’s camera and optical character recognition.

Word Lens -- download the free demo on the App Store:

http://itunes.apple.com/us/app/word-l...

Instrktiv published a comprehensive article on industry 4.0: the ultimate guide: 

https://instrktiv.com/en/industry-40/

AT&T World Cup Augmented Reality Banner

Practice your heading skills with this World Cup banner game for AT&T, created out of Digital agency Zugara, BBDO and Zoic Studios. Zugara applied its ZugMo motion capture tech that allows users with a webcam to practice heading in some corner kicks. The banner is currently in rotation at ESPN.com. 

 

Full Credits

Agency:

BBDO New York

Client:

AT&T

Digital Agency:

Zugara

Effects:

Zoic Studios

Date

Jun 17, 2010

Toyota Auris Hybrid (HSD) "The cleanest test drive ever" Augmented Reality

Ένα case study για τη χρήση τεχνολογίας augmented reality για τη φάση pre-launch του Toyota Auris Hybrid που θα λανσαριστει το Σεπτέμβριο του 2010. Αν και έχουμε δει πολλές αυτοκινητοβιομηχανίες να κάνουν χρήση της τεχνολογίας τα περασμένα 2 χρόνια, η Toyota καταφέρνει να πρωτοτυπήσει εξελίσσοντας την τεχνολογία (ανάγνωση για πρώτη φορά από πολλαπλές κάρτες, χρήση διάφορων Μέσων (outdoor, mobile, κλπ)).