Wednesday, 26 October 2011

AXE: Hot Girl vs. Zombie - A Halloween Horror Film

AXE celebrates Halloween in its own unique way. With AXE even a zombie can be irresistible.

The Volkswagen Beetle: Juiced Up

The new VW Beetle's outdoor campaign in Toronto and Vancouver offers an enhanced experience, using augmented reality. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Tuesday, 25 October 2011

Agent Provocateur: 'Fleurs Du Mal'

Agent Provocateur celebrates the launch of Soiree Collection 2011-2012 with the short horror film, "Les Fleurs du Mal". The film is directed by Justin Anderson and produced by Epoch Films.
Enjoy another great work for Agent Provocateur.

Agent Provocateur Soiree 2011 from Agent Provocateur on Vimeo.

Production: Epoche, London,
Director: Justin Anderson

It's the dose that makes the poison

Trying to control the dialogue in social media is something that you would expect a narrow-minded client to do. But most of the times, marketeers aren't open-minded. They jump into the social wagon without realizing that they don't have the slightest idea how to act upon it, and, unfortunately, they are bringing their brands down with them.

Panos Papadopoulos, one of the most gifted strategists out there, wrote a cautionary tale against trying to control brand dialogue in the social space. A good read to start the week with.

Friday, 21 October 2011

Bacardi: Real Time Party Pic Projection

This is probably the first real time video mapping concept in the world. To promote Bacardi Dragonberry in the Netherlands, Fitzroy Amsterdam created a real time video mapping concept. Visitors of a café nearby ‘Het Witte Huis’, a momumental building in the centre of Rotterdam, were photographed. These photos were sent directly to a projector, which imaged a giant dragon spitting the photos in real time on to the building façade.

Agency: Fitzroy Amsterdam

Starbucks: Interactive Storefront

To launch their My Starbucks Rewards program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. The latest from BBDO, Blast Radius and The Media Merchants allows users to reveal rewards by touching gold stars in an animated interface throughout the display.

Starbucks Interactive Storefront from The Media Merchants on Vimeo.

Vancouver, BC - The My Starbucks Rewards program will be rewarding regular customers for their frequent visits, making the Starbucks Interactive Storefronts the perfect platform to engage consumers on site through the interactivity of the displays. Blast Radius developed the concept (in creative partnership with BBDO) while The Media Merchants provided the interactivity and installation of the storefronts.

“Interactive Storefronts allow us to engage with consumers in a fun and immersive way by leveraging their high traffic retail locations,” says Brad Foster, CMO at The Media Merchants. “At The Media Merchants we strive to incorporate new ideas and new technologies, we love working with Starbucks as they're a great forward thinking client.”

The four storefronts provide passersby with a fun interactive experience as gold and white stars move throughout the display. Users can play with the stars and reveal rewards from the My Starbucks Rewards program.

Creative Agency: BBDO, Toronto
Creative Agency: Blast Radius
Media Agency: Mediacom
Execution & Interactivity: The Media Merchants
Interface Development: Thinkingbox

Tuesday, 18 October 2011

Sony 3D: Two Worlds

Very emotional. Leonard Cohen words flow superbly throughout the film. The spot is inspired by Arev Manoukian's short film Nuit Blanche. You can watch it after the Sony's spot. Great work.

Full poem:
Don't matter if the road is long
Don't matter if it's steep
Don't matter if the moon is gone
And the darkness is complete
Don't matter if we lose our way
It's written that we'll meet
At least, that's what I heard you say
A thousand kisses deep

I loved you when you opened
Like a lily to the heat
You see, I'm just another snowman
Standing in the rain and sleet
Who loved you with his frozen love
His second hand physique
With all he is and all he was
A thousand kisses deep

I know you had to lie to me
I know you had to cheat
You learned it on your father's knee
And at your mother's feet
But did you have to fight your way
Across the burning street
When all our vital interests lay
A thousand kisses deep

I'm turning tricks
I'm getting fixed
I'm back on boogie street
I'd like to quit the business
But I'm in it, so to speak
The thought of you is peaceful
And the file on you complete
Except what I forgot to do
A thousand kisses deep

Don't matter if you're rich and strong
Don't matter if you're weak
Don't matter if you write a song
The nightingales repeat
Don't matter if it's nine to five
Or timeless and unique
You ditch your life to stay alive
A thousand kisses deep

The ponies run
The girls are young
The odds are there to beat
You win a while, and then it's done
Your little winning streak
And summon now to deal with your invincible defeat
You live your life as if it's real
A thousand kisses deep

I hear their voices in the wine
That sometimes did me seek
The band is playing Auld Lang Syne
But the heart will not retreat
There's no forsaking what you love
No existential leap
As witnessed here in time and blood
A thousand kisses deep

Director: Arev Manoukian
Production Company: Spy Films
Cinematographer: Bojan Bazelli
Music: Clint Mansell (Black Swan, Requiem For A Dream)

Original poem, 'That's What I Heard You Say', written and read by Leonard Cohen

Post Production Digital Domain (LA)
Executive Producer Carlo Trulli & Marcus Trulli
Producer Marcus Trulli & Peter Oad
Stereographer William Reeve
Editing Company Will Cyr @ Creative Post
Sound Design/Arrangement Lime Studios (LA) Grand Central (London)

Agency Grey London
Executive Creative Director Nils Leonard
Creative Director Dave Monk and Matt Waller
Agency Producer Jacqueline Dobrin
Business Director Anneliese St-Amour
Account Manager Suzi Napier

Swallowable Parfum

This is weird.
"Swallowable Parfum is a cosmetic capsule that enables human skin to emit a genetically unique scent about who we are and how we perform our identities. Fragrance molecules are excreted through the skin's surface during perspiration, leaving tiny droplets on the skin that emanate a unique odor. The skin becomes a platform, an atomizer; a biologically enhanced second skin synthesized directly from the natural processes of the body"

Swallowable Parfum® from Ine van den Elsen on Vimeo.

Director / Vision: Lucy McRae
Synthetic Biologist: Sharef Mansy
Parfumer: Moni di Orio
Strategic Research: Thought Refinery
Producer: Emma Pisani
Model: Shona Lee Gal - Future Faces Modelmanagement
Soundtrack: Nightpanther
Voice Over: Lotje Sodderland
VFX Vincent: Goodsell
Editor: Ine van den Elsen
Creative Assistant: Eva Vermeulen
Technical Assistant: Barnaby Monk

The Great Volkswagen Art Heist

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the turbocharged 2012 Jetta GLI.

Beginning in October, pop-up “Performance Art” galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered, framed long-exposure light painting photographs created by the 200-horsepower Jetta GLI. While the frames have been hung for all to admire, they haven’t been hung that securely, allowing more daring admirers to claim the artwork for themselves. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.

 “The idea for the entire GLI campaign was ‘Driving can be beautiful.’ And from what we‘ve already seen, it’s beautiful enough for people to plunder for their living room wall,” observed Steve Carli, President of Red Urban Canada.

The photographs were taken as part of an integrated campaign for the All-New Jetta GLI, which employed an innovative filming technique, using both a motion and a long exposure stills camera, to record the light trails of the vehicle as it streaked through the night. The resulting 30-second television commercial pairs together the high-speed maneuvering of the Jetta GLI with the long-exposure photographs of the resulting light trails, captured from the exact same angle, for a mesmerizing and authentic performance.

Those who haven’t been fortunate enough, or fast enough, to get their hands on a piece of the Jetta GLI’s performance should stay vigilant. Volkswagen Canada has revealed that a second phase of the Art Heist is rolling out in the coming weeks that will take the hunt online and into social media. They also made it clear that potential art thieves will have to act even faster this next time around. 

(thanks Shannon)

Agency: Red Urban Canada
Creative Director: Christina Yu
Art Director: Joel Pylypiw
Copywriter: Dave Barber
Agency Producer: Andrea Hull
Account Supervisor: Sonia Ruckemann
Print Production: Ad Rules

Production Company: Untitled Films
Director: Hubert Davis
“Art Heist” Video Director/Editor: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tuula Hopp
Director of Photography: Adam Marsden

Editing House: Rooster Post
Editor: Dave De Carlo

Sound and Music: Eggplant
Music Producer: Adam Damelin

Post Production: The Vanity
Compositor: Naveen Srivastava

Wednesday, 12 October 2011

Shera Sound Proof Windows

Advertising Agency: Ogilvy, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Gumpon Laksanajinda, Watchara Tansrikeat, Yod Kosolnirattiwong
Copywriter: Kris Garfold Spindler
Illustrators: Surachai Puthikulangkura / Illusion
Agency Producer : Paiboon Suwansangroj
Image Composer : Surachai Puthikulangkura; Illusion

Johnnie Walker: Keep Walking, Brazil

Sugar Loaf mountain in Rio de Janeiro, awakes and transforms into a giant in the new Johnnie Walker spot for the Brazilian market. Impressive work.

Production House: Zohar Cinema
Production House: Gorgeous
VFX: The Mill

Monday, 10 October 2011

Muller: Wünderful Stuff

Wonderful mix of live action and cartoons in the new campaign for Müller, the British yogurt. Featuring  Mr. Men, Yogi Bear, Muttley, and KITT.

Agency: TBWA London
Client: Muller
Executive Creative Director: Andre Laurentino
Creative Director: Mike Nicholson
Creative Director: Paul Pateman

"Michael" PS3 Long Live Play

Playstation honours the gamers. Well known game characters pay a tribute to "Michael", the gamer who allows them to live as long as he keeps playing on his PS3.

Advertising Agency: Deutsch, Los Angeles, USA
Director: Simon McQuoid
Production Company: Imperial Woodpecker
Post Production: The Mill

Thursday, 6 October 2011

ONE: The F Word: Famine is the Real Obscenity

Help to spread the message. K'Naan, Liya Kebede, George Clooney, Idris Elba, Bono, Annie Lennox, Colin Farrell, and Bill Nighy unite behind ONE's new Hungry No More campaign to help focus the world's attention again on the famine and food crisis in the Horn of Africa. Find out more at

A Byte Out of Steve Jobs Life: Infographic

“Apple has lost a visionary genius, and the world has lost an amazing human being.”

Below, a full rundown of his life.

via geekazine

Wednesday, 5 October 2011

Twinings: Twinings Gets You Back To You

Wonderful animation. Women will love the new Twinings' campaign.
Twinings wants to encourage women to take 10 minutes for themselves. A recent research in UK revealed that women are so focused on looking after others, they do not have the opportunity to take any "me-time", and as a result are sometimes left forgeting who they really are.

Agency: Abbott Mead Vickers BBDO

The Worlds Biggest Space Invaders Game

Four member of the Chelsea Football Club played Space Invaders in real life with a combination of 3D projection mapping and real motion gaming technology. Seems like a lot of fun.

Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.


Monday, 3 October 2011

Social Media for the Career Minded: Infographic

Do you have what it takes to be a successful Social Media Strategist? Read this infographic and find out what a Social Media Strategist does.

large image: Mashable

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