Jesus and His Marketing Stunts in a great self promo

Advertising stunts have gone from obscure operations to mainstream media. Clicks and shares are now conventional media measures. Stunts are harder to write, shoot, manage, produce and edit than traditional 30 second television spots.

To showcase its unique production and post-production offerings, 1one created a promotional video in partnership with integrated advertising agency lg2 that gives viewers a seat at an iconic brand planning session led by the most famous advertising client of all time, Jesus. The table talk fictitiously reveals how 1One helped the Messiah top his previous branded efforts — no small task when you’re trying to outdo giving sight to the blind or turning water into wine.

Jesus from 1one production on Vimeo.

“With the evolution of media, and the viewer becoming more intelligent (and cynical) towards traditional advertising, we need to create stunts that can't look like anything short of amazing,” says Jean-René Parenteau, executive producer and associate, 1one. “When it comes to doing that, you want an expert, not someone who's just hoping they can pull it off. This has been our focus for the past five years. Stunts aren't a new trend for us. It's what we've always done and focused our expertise towards.”

Credits:
Client: 1one Production
Agency: lg2
VP and Creative Director : Marc Fortin
Copywriter: Philippe Comeau
Director: Pierre Dalpé
DOP: Barry Russell
Producer: Jean-René Parenteau
Production House: 1one Production
Music and Sound Design: 1one Production

HootSuite: A Game of Social Thrones

The seven kingdoms in the Game of Thrones opening sequence are reimagined as social networks in this fantastic animated clip from HootSuite. The social networks were not placed randomly but based to the unique characteristics of each kingdom. Facebook, Instagram, WhatsApp, Google, Google+, YouTube, Twitter, Snapchat and LinkedIn battle in the Game of Social Thrones!

Credits:
Producer/Director: Evan Aagaard, HootSuite
Lead Animator/Motion Designer: Clément Morin
Music Composer: Etienne Forget
Executive Producer: Cameron Uganec, HootSuite
Concept: Evan LePage, Hootsuite

Dissolve: This Is a Generic Brand Video

If you work in advertising then you'll find this very funny and true. This is a generic brand video made of stock footage by Dissolve that mocks all corporate advertising videos. Full of advertising cliches, the video is based on "This is a generic brand video" by Kendra Eash. Enjoy!!

Credits:
Video: Dissolve Footage
Narrated by Dallas McClain
Music: "Piano Work 02" by rysktchkw

Pause Home Entertainment: Speaker Cards

Pause, a Stockholm based high-end hifi store developed a business card that transforms into a battery-free speaker for smartphones, delivering a 17% increase in volume. Pause promise is that they can create customized sound systems for every wallet. This card delivers the message literally.

Pause Speaker Cards from Ourwork on Vimeo.

Credits:
Advertising Agency:  Åkestam Holst

Delov Digital: Chuck Norris Epic Christmas Split

When Chuck Norris makes a split it has to be beyond epic. Nice cgi from Delov Digital.

Credits:
Agency: Delov Digital

Zulu Alpha Kilo: The wall

Concepts on an agency's wall fight about which is the best. It's impossible to be in the advertising sector and don't laugh with this spot by Zulu Alpha Kilo. They are nominated for both Agency of the Year and Digital Agency of the Year and this short video is their response for a company presentation.

Credits:
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Copywriters: George Ault, Nick Asik
Art Director: Mooren Bofill
Agency Producer: Tasha Dean & Bette Minott
Account Team: Jessica DeSantis
Production House: TOUCHPOINT Films
Director: Matthew Atkinson
Executive Producer: Kevin Saffer
Director of Photography: Rob Scarborough
Camera Assistant: Alex Ordanis
Production Coordinator: Russell Saffer
Editing Company: PosterBoy
Editor: Danica Pardo
Online Artist: Steve McGregor
Video Post Facility: Alter Ego
Colourist/Transfer: Tricia Hagoriles
Audio Post Facility/Music House: Pirate Toronto
Audio Directors: Steve Gardner & Tom Goudie
Audio Engineer: Spencer Hall & Ian Boddy
Audio Producer: Kate Goora-Fried

Lowe Roche: Advertising Professionals

Funny facts about Canadian advertising professional but I am sure they could be universal. OK let's start with the basic fact. We drink. All of us. In Canada, people who work in advertising drink 9 times as much bourbon as the average Canadian. And 49.1% drink wine weekly. They also watch porn 1.7 times more than the average Canadian, they also mute the sound in TV commercials 1.6 times more.
Lowe Roche stuffed this video with facts about all of us. Enjoy!

Credits:
Agency: Lowe Roche
Co-Creative Director: Jane Murray
Co-Creative Director: Mark Mason
Copy Writer: Jeremy Richard
Junior Copy Writer: Jason Soy
Art Director: Matthew Camara
Agency Producer: Shannon Farrell
Strategic Planner: Jonathan Daly
Post Production: Married to Giants
Editor: Monica Remba
Editor’s Assistant: Alain Elliott
Online & Motion Graphics Artist: Trevor Corrigan
Online Assistant: Sheenah Jennings
Executive Producer: Denise Shearer
Audio House: Keen Music
Music Producer: Matt Redman
Music Producer: Thomas Neuspiel
Audio Mixer: Andrew McCready
VO: Aaron Abrams

TBWA\Hunt\Lascaris: We Sent Their Briefs Back

Clients briefs tranformed into art in this nice self promo idea from TBWA\Hunt\Lascaris in Johannesburg. In order to promote their design department they took the actual ATL briefs and used them as a canvas. They conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. They created intricate pieces of paper art, transforming their client's briefs into multi-dimensional design pieces and sent them to their clients. Results: new design work rose by 450% within the first 6 weeks.

Adveertising Agency: TBWA\Hunt\Lascaris

Adobe &

Visuals for the new Adobe international campaign "Adobe &".

YouTube: One Hour Per Second

Every second, one hour of video is uploaded to YouTube. To celebrate this fact, they made the following video, but also they created a site that works as an infographic. It's full of interesting and funny info.

THEY: Tweet a brief

THEY is an Amsterdam based creative agency and they have created a nice contest to find an intern. The have used Twitter to post 3 briefs. The best reply wins the internship. 

"A briefing should be brief. anything over 140 characters = bullshit. submit ur answer to a briefing as Reply or DM. best idea wins a 6mth paid internship at

http://stufftheydo.tumblr.com/"

Agency: THEY

Droga5: Happy, whatever

Great copy from Droga5. Merry Christmas.

Advertising Agency: Droga5, Sydney, Australia
Art Director / Copywriter: David Nobay

Media 1: Undeliverable Letter

It is nice to see advertising agencies who try to get themselves into pitches, use their creativity as the medium instead of spamming. See what "Media 1" did in order to get new clients.

Advertising Agency: Demner, Merlicek und Bergmann, Vienna, Austria
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Art Director: Francesco Bestagno
Graphics: Claudia Strauss
Account Manager: Siegfried Kaufmann

Advertising work. A Love/Hate story

Δουλειά στη διαφήμιση. Είτε την αγαπάς, είτε τη μισείς. Οι λόγοι για να τη μισήσεις, ειδικά στην Ελλάδα, είναι πολλοί περισσότεροι από τους λόγους που θα σε κάνουν να την αγαπήσεις. Άραγε, παραμένει κάτι ζωντανό σε αυτόν το χώρο για να σε μαγέψει; Υπάρχουν στιγμές που μπορούν να σε ταξιδέψουν; Να σου θυμίσουν πώς πρέπει να γίνεται η επικοινωνία; Και από την άλλη, πόσοι ειλικρινά αγαπάνε ακόμα αυτή τη δουλειά; Με ποιο όραμα ξεκίνησαν και που βρίσκονται τώρα; Το υπηρετούν; Συμβιβάστηκαν; Κοροϊδεύουν τους εαυτούς τους σε μια ατέρμονη προσπάθεια να κοροϊδέψουν τους άλλους; Βλέπουν έξω από τον μικρόκοσμό τους όπου βραβεύει ο ένας τον άλλο για δουλειές που ούτε καν θα έβαζαν στο book τους αν εβγαίναν εκτός συνόρων; Κι όμως υπάρχουν διαφημιστές που βλέπουν. Που θέλουν ως άλλοι Tony Montana να πάρουν ένα Μ16 με grenade launcher και να πουν "Say hello to my little friend" σε όσους κατάντησαν έτσι το χώρο. Συνάδελφοι, σε διάφορες εταιρίες που πραγματικά αγαπάνε τη δουλειά τους. Που δεν συμβιβάστηκαν. Που βρίσκουν εύκολη τη λύση, να πουν, ότι δεν υπάρχει τίποτα και να συνεχίσουν να πορεύονται μέσα στο σύστημα. Που εξακολουθούν να βρίσκουν γύρω μας ενέργειες που έχουν κάτι να πουν. Λίγες. Που όμως υπάρχουν. Που προσπαθούν να προσθέσουν και νέες. Που πιστεύουν όπως και εγώ ότι, διάολε, πρέπει να είναι ωραίο το ταξίδι στη διαφήμιση.

Η ταινία αυτή παίχτηκε στις 4/11 στο άνοιγμα των βραβείων Advertising & Design Club of Canada (ADCC) 2010 Awards

Hate/Love from CRUSH on Vimeo.

Client: ADCC
Product: Award Show 2010
Airdate: For Award Show Screening - November 4, 2010

Agency: Leo Burnett, Toronto
Production Company: Spy Films, Toronto
Visual Effects: Crush, Toronto
Music and Sound Design: Silent Joe, Toronto

A new way of advertising

Ένας νέος τρόπος διαφήμισης από μια εταιρία που σκέφτηκε να χρησιμοποιήσει αυτές τις περίεργες λέξεις που εμφανίζονται σε διάφορες φόρμες login στο internet τις οποίες πρέπει να αντιγράψεις σε ένα πλαίσιο για να αποδείξεις ότι είσαι άνθρωπος. Δείτε...

Broke Bike Alley

πανέξυπνες χρηστικές κάρτες ποδηλατάδικου.



Advertising Agency: Rethink, Canada

Torke Boutique Guerilla Agency: Jargon Bingo

ΚΑΤΑΠΛΗΚΤΙΚΟ και απόλυτα αληθινό. Ιδίως στην Ελλάδα.

The ideas is to play with all the jargons advertising agencies love to use. Words like viral, buzz and insight, that fill presentations but have lost their meaning over time. With that in mind, we've sent our prospects this Jargon Bingo with the following challenge: take the card to the next meeting with your agency and call us if you fill a line in the first 5 minutes or get a "bingo!" by the end of the meeting.
Advertising Agency: Torke, Portugal

Doom & Dickson: Swank

While the office gets a fresh paintjob, Jack Doom and Bill Dickson send a message to the world.

Advertising Agency: Doom & Dickson, Amsterdam, Netherlands
Creative Director: Ferry van Tongeren
Art Director: Jaap Sinke
Copywriter: Ferry van Tongeren
Illustrator: Jaap Sinke
Published: July 2010

TAM Cargo: Business card

Air Cargo business card που μεταμορφώνεται σε κούτα έτοιμη για να τη στείλεις με το αεροπλάνο. Καλό.

Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Marco Versolato, Alexandre Vilela (Xã), Felipe Gall
Art Directors: Eduardo Quadra, Eduardo Araujo
Published: 2009

Vince for Eminem's Recovery

Αυτό το Σ/Κ ο Eminem βγάζει το 7ο του άλμπουμ. Για να το προωθήσει online βρήκε αυτόν τον τύπο (Vince the Slap Chopper, γνωστός στο internet) και έφτιαξε ένα γαμάτο infomercial. Καταπληκτική προώθηση νομίζω (όπως και του Ozzy -δείτε εδώ).