Tuesday, 29 January 2013

Hyundai Canada: Gaspocalypse

Hyundai meets Mad Max in "Gaspocalypse", the 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl. Just unveiled by Innocean Worldwide Canada and Hyundai Canada (just 303 views on youtube on time of posting). "Gaspocalypse" was filmed over two days in the Mojave Desert, just outside Los Angeles, with some of Hollywood’s leading stunt drivers. (Thanks Shannon.)

First Air Date: February 3rd, CTV during the half time of the Super Bowl
Advertisting Agency: Innocean Worldwide Canada
Executive Creative Director: Gary Westgate
Creative Directors: Gary Westgate, Nelson Quintal
Art Director: Simon Duffy
Writer: Gary Watson
Agency Producer: Alina Prussky
VP, Group Account Director: Daniel Buckley
Account Director: Shannon Beaver
Agency Planner: Paul Kron
Production Company: Steam Films/Tool of North America
Director: Benjamin Weinstein
Line Producer: Jason Manz
Executive Producers: Krista Marshall, Jennifer Syces
Director of Photography: Amira Mokri
Editor: Brian Wells
Editorial Company: School Editing
Colorist/Transfer: Sean Coleman, CO3
Music and Sound Design: RMW
Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick
Media Agency: Innocean Worldwide Canada
Media Agency Planner: Spiro Paravantes

Jameson Dublin International Film Festival: Cabin, Heist

Jameson gets movie lovers in the heart of the action. With more than 100 movies from different genres, the Jameson Dublin International Film Festival is Ireland’s top film festival and is just 2 weeks away (14 – 24/2). Check out these 2 spots from Boys and Girls and director Zak Emerson. (Thanks Robert).

Advertising agency: Boys and Girls
Title: "Heist" & "Cabin"   
Creative Director: Rory Hamilton
Head of Art: Jonathon Cullen
Agency Executives: Chris Upton, Eoin Murphy
Agency Producer: Paul Ellis
Production Company: Blinder
Director: Zak Emerson
Producer: Dara McClatchie
Executive Producer: Michael Duffy
Post-Production: Windmill Lane Pictures

Monday, 28 January 2013

Creative confessional: Seek forgiveness for your creative sins

You're in advertising business? Then you surely have something to confess. Go to The Creative Confessional and anonymously confess your sins. Other siners can "absolve" or "condemn" your confession. Very amusing.

Audi: Prom (Worth It)

Bravery. It's what defines us. The new Audi S3 makes a young man without a date for the prom night brave enough to take on his dream girl. There are consequences but who cares. There is always better to do something and, maybe, regret it later that don't do it and surely regret it. Audi's super bowl spot has the #braverywins hashtag if you want to track it.

Advertising agency: Venables Bell & Partners
Production company: Smuggler 
Editing company: Cut & Run
Music: Hanni El Khatib “Can’t Win Em All”

Friday, 25 January 2013

Internet Explorer: Child of the 90s

"You might not remember us, but we met in the 90s." If you grew up in the 90s then this spot is a trip to memory lane. Trolls. Tamagotchi's. 56K modems. Pumped up shoes. Bad haircuts. Microsoft is aiming at Generation Y who used Internet Explorer. "You grew up. So did we". A great invitation to try the new Internet Explorer 10. Whether they'll like or not is another story...

Advertising Agency: Column Five, Newport Beach, CA, USA

TNT: A dramatic surprise on an ice-cold day (Push To Add Drama II)

The red button is here again. We all have seen the viral video "A Dramatic Surprise on a Quiet Square (or Puch to add drama) for the launch of TNT in Belgium. Now, we have a sequel in the Netherlands. In this sequel there is a twist: close ‘participation’of those who dare to push the button. Enjoy.

Agency: Duval Guillaume Modem


There is a moment of truth when you book your accomodation online. It's the moment you see what you have booked. Your choice can make or ruin your vacation. That's the moment you say f*uck yeah or in the case of this first ever US campaign for Booking.com, you say, Booking.yeah. It doesn't get any booking better than this.

Advertising agency: Wieden + Kennedy Amsterdam

Wednesday, 23 January 2013

Starbucks: Mondays Can Be Great

This is why Starbucks is Starbucks. Because they get creative even for a simple coffee discount. In order to promote a £1.50 Latte promo, they have created the “Mondays Can Be Great“ campaign. An animated video presents all the great things that have happened on Mondays through history. Things like, Space Invades, MacBeth's firm performance, the 1969 moon landing and more. In Starbucks microsite, you'll find information about great Mondays.

Advertising Agency: AMV BBDO, London, UK
Agency Producer: Adam Walker
Copywriter: Liam Donnelly
Art Director: Phil Holbrook
Production: Brand New School
Executive Creative Director: Jonathan Notaro
Creative Director: Sean Dougherty
Executive Producer: Devin Brook
Producer: Samantha Proctor, Julie Shevach
Art Director: Stephen Kelleher
Designer: Leta Sobierjaski
Flame Artist: Mark French
Music Company / Sound Design: Machine Head
Music Company Location: Los Angeles
Composer: Stephen Dewey
Audio Production Company: AMV BBDO
Mixer: Chris McLean

Monday, 21 January 2013

Guinness: Clock

First we had a cloud with its own agenda. In this new spot in the "Made of More" campaign, we have a town's clock that decided to control time by itself and enhance the townspeople's lives. Set in Bohemia in the 1890s, we see the clock accelerating, reversing and pausing time with different results. Lovely work by AMV BBDO and great post production by The Mill.

Advertising agency: Abbott Mead Vickers BBDO
Creative Team: Dave Buchanan / Alex Grieve / Adrian Rossi
TV Producer: Olly Chapman
Film Prod Co: Gorgeous Enterprises
Director: Peter Thwaites
Producer: Ciska Faulkner
Post-Prod House: The Mill
Editing House: Work
Editor: Bill Smedley
Audio House: Factory

Thursday, 17 January 2013

Microsoft: illumiRoom Xbox project

IllumiRoom is an immersive gaming experience that extends the action from the TV into the whole room. Using a projector and the Kinect sensor, the system puts the player right in the center of the action. It is impressive that the effects in the video are rendered in real time and are captured live - not special effects added in post processing. This is really a new way of playing games.

Audi quattro: world's first iPad controlled slot car race‏

Audi Canada reinvents the Test-Drive with world’s first iPad controlled slot car race. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro slot car for the chance to test their on-track skills.
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
•    A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•    3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•    Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•    High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function

(thanks Shannon)


Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie 
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio

Tuesday, 15 January 2013

Nike Golf: No Cup Is Safe

Nike celebrates the signing of Rory McIlroy -the world’s current number-one golf player- in its roster with this spot featuring Tiger Woods in a competitive tee-off with McIlroy.

Incredible shots, way off the green...

Advertising agency: Wieden & Kennedy

Energie: Pushy, Scary

The well-known gym freak type is been mocked in this campaign for Energie fitness clubs, Ireland's largest fitness club operator. The production is from Blinder Ltd, Ireland's most creatively awarded commercials production company.

Advertising Agency: Publicis, Dublin, Ireland
Art Director: John Kilkenny
Copywriter: Des Creedon
Agency Producer; Niamh Skelly
Director: Lorcan Finnegan
Producer; Helen Hayden
Executive Producer: Michael Duffy
Production Company: Blinder
Published: Jan, 2013

Monday, 14 January 2013

Soap: Digital Predictions 2013

Each year Soap Creative makes a list of digital predictions. For 2013 they made the top 13 which includes crowd funding, e-commerce2.0, smart-ass objects, 3d printing and more. They manage to get a good score at the end of each year so don't take it lightly. Check also Soap's funny and insightful presentation on Facebook user types.

Wednesday, 9 January 2013

Delta Lingerie: The First Facebook Poke Campaign

The first post of 2013 should be something that we see for the first time. Therefore, here's the first Facebook Poke campaign. ACW Grey Tel Aviv used the newly launched Facebook's Poke app (a competitor to snapchat) to promote a one-time sales proposition on Delta Lingerie. They filmed a 10-second sexy and teasing video clip of a model getting dressed using the Poke app, then they sent it to the Delta's Facebook fans. On the last frame of the film it was writen "A One-Time Sale! Delta." urging the fans to go to Delta's website and buy the product with a discount. Tough work because with Poke you can only send the videos to 40 people. This means that the agency had to shoot a new version every 40 people.

Agency: ACW GREY Israel
Head of digital: Dan Eblagon
Digital creative director: Tomer Inbar
Senior digital copywriter: Daniel Barak
Head of Production: Meital Tzoref
Digital producer: ofer Klein

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