Wednesday, 23 February 2011

BMW i : The new sub-brand of BMW

BMW launched a few days ago its new sub-brand called BMW i.
BMW i will produce electric and hybrid cars only starting on 2013 with i3 and i8 models. 

BMW i Concept:

At the heart of BMW i is a holistic approach to future mobility: Cutting edge materials, purpose-built vehicle architectures and next generation production technology deliver an unparalleled driving experience with benchmark energy efficiency and sustainability. BMW i could not have achieved all this by sticking to conventional concepts, so instead we have explored completely new territories.

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