DDB Stockholm created a nice interactive billboard where pedestrian could use their smartphones as controllers to interact with the billboard and play a game. If they could last for 30 seconds they won a McDonalds's treat of their choice. They received a digital coupon on their mobile and they could use it in a nearby McDonald's store.
It's funny, interactive, engaging and brings traffic to the store. Good job DDB.
It's funny, interactive, engaging and brings traffic to the store. Good job DDB.
- Agency: DDB Stockholm
- Client: McDonald's
- Creative Director: Andreas Dahlqvist
- Art Director: Gustav Holm
- Art Director: Lisa Karlsson
- Art Director: Fredrik Simonsson
- Copywriter:Martin Lindestaf
- Copywriter:Daniel Vaccino
- Copywriter:Magnus Jakobsson
- Production Leader:Lina Tuikka
- Digital Producer: Merwan Maaruf
- Technical Director: Andreas Fabbe Andersson
- Graphic Designer: PM Jonsson
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