Wednesday, 22 October 2014

IKEA: Halloween. A tribute to Shining.

You've got to love Ikea's Halloween tribute to Stanley Kubrick’s horror classic, The Shining.

We see a little boy bicycling late at night in the corridors of an empty IKEA store just like in Shining. Full of references (skeletons, music, flashing lights etc), the spot reveals the IKEA's late night shopping hours. See it twice to see how many you will find.

IKEA Halloween

Advertising Agency: BBH Asia Pacific, Singapore
Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Project Director: Lesley Chelvan
Account Manager: Manavi Sharma, Jade Cheng
Head of Planning: James Sowden
Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng, Wendi Chong
Production Company Producers: Bhavna Shivayogimath, Malay Prakash
Production Company: Black Sheep Live

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