Wednesday, 10 June 2015

Nescafé surprised visitors in a coffee bar

People expect to drink a nice cup of coffee when they go to a coffee bar. So what happens when you switch their usual coffee? BBDO Belgium made an experiment. They brought their own Barista in a trendy Ghent coffee bar who served people Nescafé Gold Barista Style. They filmed everything with hidden cameras and you can see their reactions when people were told that they had actually been drinking the new NESCAFÉ Gold Barista Style.

Nescafé surprised visitors in a coffee bar

Agency: BBDO Brussels
Video Director: Jasper Heldenbergh
Strategy: Stefan Ceunen
Account Manager: Caroline D’haens

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