Google Zeitgeist 2011: Year In Review

Billions of Google searches made through 2011 are sorted out in this year's Zeitgeist.

Filigranes: Aaaah!, HaHaHa! Snif, WOW!

Advertising Agency: Air, Brussels, Belgium

Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois

Art Director: Antoinette Ribas

Copywriter: Philippe Fass

Artist: Isaac Salazar

Photographer: Marc Paeps

Retouching: Yelle@livingroom.be

Graphic Designer: Clara Climent

Absolut Vodka: Absolut Purity

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. Portraying the limited edition multi-sided bottle released at the end of the year, this creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.

ABSOLUT PURITY a vision by Simon Schubert - Making of.mov from ABSOLUT on Vimeo.


Advertising Agency: TBWA\BEING, Paris, France
via

Pepsi: Numbers (12939)

3 friends looking at a billboard that reads 12939 and they just don't get it. Can you guess what it is before the end of the spot? Give it a try.




Advertising Agency: M&V, Valencia, Spain
Creative Director: Víctor Suñer & Marcs Pitarch
Copywriter: Víctor Suñer & Marcs Pitarch
Art Director: Inma Sales
Production Company: Vessmedia
Film Director: Víctor Suñer
Production Company Producer: Marcs Pitarch
Agency Producer: Miguel De Juan

MTV: Sex is no accident

Following the Cannes' award wining print campaign,  Grey Worldwide, Düsseldorf, produced the following spots for MTV.







And for those who missed the print campaign:

Advertising Agency:  Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Producer: Dennis Eichner
Account Manager: Marco Koeditz
Production Company: Parasol Island
Producers: Meike Mueller, Sara Dadras, Jack Gregory-Donald
Director: Charles Bals
Sound Design / Arrangement: Jonathan Wulfes
Animation: Dino Figuera, Hiroaki Ando

The Single Lane Super Highway

The simplicity of this site it's what makes it great. The Single Lane Super Highway lets you draw a car and join the single lane highway. You can click on any car passing by and see how it was created. So, click on the following link and draw your own little car.

http://www.thesinglelanesuperhighway.com/

Blush-Berlin: Pardon Paris

A model dressed in Blush-Berlin's lingerie, walks in the streets of Paris. Excellent.



Advertising Agency: glow, Berlin, Germany
Director: Christian Aeby
Camera: Peter Meyer
Production: Glass Film
Music: Valeska Steiner

Schweppes: Cannibals

Funny and unexpected.



Advertising Agency: ACW Grey, Tel Aviv, Israel
Creative Director: Ida Markovits
Copywriter: Shani Gershi
Art Director: Itay Belfer
Production Company: Rabel Tel Aviv
Film Director: Keren Hochma
Production Company Producer: Jcs
Agency Producer: Rony Rotman/Meital Tzoref
Chief Creative Officer: Tal Riven

Associação da Luta Contra o Cancer (ALCC): Cat, Hulk, Storm, Wonder

Nice work from DDB Maputo, Mozambique for the Associação da Luta Contra o Cancer (ALCC), a non-profit organization promoting breast cancer awareness.
The copy reads: "Nobody's immune to breast cancer.
When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."

Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011
via

Bund: Brown Bear, Gorilla, Grey Seal

Bund is a not-profit German organization. These ads perfectly demonstrate the issue of  animal extinction.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Florian Schwalme, Mathias Rebmann
Art Directors: Ksenia Slavcheva, René Gebhardt, Björn Kernspeckt
Account Managers: Christine Scharney, Susanne Kieck
Illustrator: Peppermill Berlin
Graphic Designer: Sebastian Frese
via

Audi: Passion leaves its mark again

Audi celebrates "El Clasico", the famous derby between Real Madrid and F.C. Barcelona with this incredible film. On December 10, the day of the big match, the spot will be aired in the middle of the match. Enjoy!



Agency: DDB Spain
Client: V.A.E.S.A - Audi Spain
Product: Sponsorship Real Madrid CF -- FC Barcelona
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferreto
Copywriter: Javier Nuñez
Production Company: Monkey
Director: Blai Graell

Princesa: Saw, Train

Advertising Agency: Staff, Brazil
Creative Director: Paulo Castro
Art Director: Guilherme Cunha
Copywriter: Otto Pajunk
Head of Art: Bernardo Machado
Illustrator: MMJ Studio

Old Spice: MANta Claus

Isaiah Mustafa is back for Christmas and he promises to give gifts to 7 billion people. It seems that Wieden + Kennedy after experimenting with various characters, returned to Isaiah and they are launching a vast YouTube campaign. Will Isaiah succeed as a MANta Claus?

Watch the first spots here:










If you like to follow the campaign check  Old Spice's YouTube page.

Coca-Cola: Rivalry Wallet

Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica's soccer club Megastore. Inside the wallet they planted a rival club's ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.



Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes

Bayer Nazol: Smells of the World

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Luis Tauffer, Andres Vergara
Copywriters: Luis Tauffer, Christian Balivet
Art Directors: Luis Tauffer, Teco Cipriano
Illustrator: Teco Cipriano

Norte Beer: Photoblocker

This beer cooler can save your social life. Del Campo Nazca has found the perfect way to keep photos of your crazy nightlife away from social media.



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin
Creatives: Ezequiel De Luca, Nicolas Diaco
Accounts: Jaime Vidal, Manuela Sorzana
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producers: Andy Fogwill, Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Production: Martin Feigielman / Red Creek

How Content Goes Viral: Infographic

What are the types of viral content, why we share, how something becomes viral? The following infographic from ProBlogger explains a lot.

via digitalbuzzblog

Swiss Life: Life’s Turns In A Sentence

It's not a new idea but the copy is great.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo