Ray-Ban: #nofilterjustrayban

Last day of summer but I'm posting about a cool idea DDB Brussels had for Ray-Ban sunglasses to keep it going for a little longer (well, in Greece, the weather is like summer almost year round).

So, DDB tranformed trams in all major Belgian cities into "Ray-Ban Test-Drive Trams" by pasting filters on the windows and letting people discover the city through different Ray-Ban color lenses thus promoting the wide range of Ray-Ban's polarized color lenses: from sky blue to hot pink.

To make it social, posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban.

Credits:
Campaign: #nofilterjustrayban
Agency: DDB Brussels
Client: Ray-Ban Belgium (Luxottica Group)
Marketing Manager: Dagmar Sleuwaegen
Agency: DDB Brussels
Creative Director: Peter Ampe
Creation: Gertjan De Smet
Account Manager: Gertjan De Smet
Strategic planner: Maarten Van Daele
Head of Digital: Geert Desager
Online producer: Simon De Pauw, Sevenedge
Experience Architect: Maarten Breda
Graphic Designer: Arnaud Hemroulle
Production company: Lijncom, JCDecaux, Clear Channel
Photographer: Mary-Ann Koninckx, Yannick Tielemans
Media: website, transit, social media

Peugeot 208: Holotransform

In auto shows you can see the car that you like but you can only imagine what it will look like if you wanted to add or change something. 5Seis developed an interactive hologram for the Peugeot 208 at 6th International Motor Show 2013 so that visitors could remotely customize the car as they pleased. They could change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. They could even put some bicycle carriers on top, snowboards etc.



Credits
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra, Ivan Schwindt
Additional credits: Triple Impacto
Published: June, 2013