Whopper Move Out case study

A few months ago Burger King in France with the collaboration of Buzzman made a promise: to help those who don’t have the chance yet to have a restaurant close to their place. Burger King reopened in France in 2013 with 20 restaurants. The goal is 400. Thus, Burger King created Whopper Move Out, a relocation company that only helps people living in a city where there is no Burger King to move in a city where there is one. And for free. The campaign had a huge return on earn media. This is the case study.

Credits

Burger King France

- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz

Buzzman

- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

Seth & Riley’s Garage presents: How-Not-To Videos

We all see how to videos. There are thousands of them on YouTube. But "How-Not-To-Videos" Duval Guillaume's new campaign for Seth & Riley’s Garage is focused on those  how-not-to videos that helps you to just lean back and relax.

Seth & Riley’s Garage is a refreshing lemon drink with alcohol and it’s perfect for when you want to do just that.

There will be a series of How-Not-To web videos that show you how to avoid doing things, so you can just relax and enjoy a Seth & Riley’s Garage. Genius, right! Well, kind of.

The following video shows you how not to make the product itself. Josh carefully explains how not to grab a jar, not to put ice in it, not to pour the drink and finally how not to squeeze half a lemon. In the end he can just kick back, while the bartender makes a Seth & Riley’s Garage for him.



There will be other videos later on that won't be focused on the product and will talk about avoiding chores and other annoying or time-consuming things, like ‘How not to put up your tent’. All videos can be found on a dedicated YouTube page.

There’s also a YouTube pre-roll ad that shows you how not to watch pre-roll ads.



The campaign for Seth & Riley’s Garage will be launched online globally. Seth & Riley’s Garage is part of the Carlsberg group. The beverage, which has an ABV of 4.6%, is aimed at people aged 25 and over, who are seeking something different from their alcoholic drinks. Its immediately obvious, laidback brand persona, perfectly balanced bittersweet taste and rustic appearance clearly differentiate it from its competitors.


Credits:
Agency: Duval Guillaume
Production: Made In Brussels with Jan Boon as director.

Nescafé surprised visitors in a coffee bar

People expect to drink a nice cup of coffee when they go to a coffee bar. So what happens when you switch their usual coffee? BBDO Belgium made an experiment. They brought their own Barista in a trendy Ghent coffee bar who served people Nescafé Gold Barista Style. They filmed everything with hidden cameras and you can see their reactions when people were told that they had actually been drinking the new NESCAFÉ Gold Barista Style.

Credits:
Agency: BBDO Brussels
Video Director: Jasper Heldenbergh
Strategy: Stefan Ceunen
Account Manager: Caroline D’haens