Jack Daniel’s has his own way of doing things. Even on Christmas. At least in Bulgaria.
To inspire their audience to stay true to themselves in the midst of the holiday season Jack Daniel’s Bulgaria and NEXT-DC teamed up to revitalize the age old Christmas carols, which hardly ever change with the seasons. To achieve that, NEXT-DC scouted some of Bulgaria’s most prominent underground musicians to create a band—The Jacks—and together they undertook the uneasy task to set an alternative tone for anyone who wants to escape from the typical holiday cliché tunes.
To inspire their audience to stay true to themselves in the midst of the holiday season Jack Daniel’s Bulgaria and NEXT-DC teamed up to revitalize the age old Christmas carols, which hardly ever change with the seasons. To achieve that, NEXT-DC scouted some of Bulgaria’s most prominent underground musicians to create a band—The Jacks—and together they undertook the uneasy task to set an alternative tone for anyone who wants to escape from the typical holiday cliché tunes.
The band recorded three covers of well-known songs — Jingle Bells, We Wish You A Mеrry Christmas and Silent Night in typical Jack Daniel’s style. The three songs, performed by the newly formed band The Jacks, were accompanied by alternative videos, which are more akin to current rock or indie hits. To set the tone for a different celebration, the three music videos appear as pre-roll ads whenever someone plays a typical holiday tune.
Credits:
Advertising agency: Next DC
