Intouch: Car Vs Piano case study

Clever and very successful Twitter experiment. A 350kg grand piano was hanged with nine ropes over a car and its fate was determined by Twitter users. Intouch, a Russian insurance company run this interesting Car vs Piano experiment.



Agency: Proximity Russia
via

Agência CASA: Timesheets = Free beer

The Brazilian spirit. Agência CASA turned one of the most boring things, filling the time sheet, into a funny process. When 100% of the time sheets are complete, an electronically locked fridge opens and everyone gets free beers. CASA is one of JWT Worldwide’s digital and innovation hubs.



http://www.jwt.com/agenciacasa

Samsung: Explore your digital world (Human Face Video Mapping)

Amazing video mapping on a human face by Samsung Portugal for the promotion of the 2 SIM card smartphone, Galaxy Y Duos.



Digital Agency: Excentric
Projection Mapping: Oskar e Gaspar
Video Production: DROID I.D.
Music: Timecoders

GLOWING MAN

Pitch dark, a LED suit and a snowboarder. Just perfect.


GLOWING MAN from Jacob Sutton on Vimeo.

Coca-Cola: Rivalry Wallet

Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica's soccer club Megastore. Inside the wallet they planted a rival club's ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.



Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes

Carlsberg: stunts with bikers in cinema

An interesting experiment by Duval Guillaume Modem for Carlsberg in Belgium to support the baseline "That Calls for a Carlsberg". Innocent couples entered a theatre full of bikers and only two seats left. Some chickened out but some had the nerves to sit down and celebrate their choice with a big applause from the bikers and a cold Carlsberg.
This is how you make a viral video. Good job.




Agency: Duval Guillaume Modem

Super Mario: Video game in a box

This is great. A physical video game in a box with the use of Teagueduino -an open source hardware platform- and a few inputs and outputs. You control it with a side knob. On the second half of the video is an overview of how everything is hooked up.

Video Game in a Box from Teague Labs on Vimeo.

HUGO BOSS: HUGO Just Different - The YouTube Interactive Experience

A head turning interactive experience by Hugo Boss for the promotion of the new fragrance "HUGO Just Different". They shot a video with three variations which you can watch simply by moving your head left or right. Your webcam picks up the movement and the site's head-tracking technology reads it and changes the video.

You can choose between movie, story and theatrical mode. Each version contains different elements. It is definitely worth checking out. If you don't have a webcam you can use left and right keys on your keyboard.







   

Toyota: Window to the World

With this installed everyone would like to ride on the back seats of the car.


"Imagine when a journey from A to B is no longer routine as your car in the near-future encourages a sense of play, exploration and learning. This is the image engineers and designers from Toyota Motor Europe (TME) and the consultancy arm of Copenhagen Institute of Interaction Design (CIID) had for Toyota’s “Window to the World” vehicle concept." More info here

Absolut: It all starts with an Absolut blank

A global creative movement by Absolut. 18 artist from various fields including drawing,  painting, sculpting, print, film making and digital art, take the bottle as a blank canvas and create art. The campaign will range from TV and print to outdoor, events, digital and experiential marketing.

See more visuals and learn more about the artists here

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald

Intel and Toshiba: Inside. A social film

Intel and Toshiba launched Inside, a social film experience as they call it, directed by JD Caruso (director of Disturbia), starring Emmy Rossum and You. Using social media you can interact with characters in real time, affect the plot, and possibly earn a featured cameo alongside Emmy Rossum in the final film.


You can audition online. Just get in front of your webcam, and read the given script. 
The film starts on  July 25. 





Agency: Pereira & O'Dell San Francisco
Client: Intel/Toshiba
Production Company: RSA Films
Director: D.J. Caruso
Interactive Production Company: B-Reel
Cinematographer: Mauro Fiore
Additional Music: Squeak E. Clean
Editorial: The Whitehouse
Editor: Josh Bodnar
Assistant Editor: Shane Reid
Editorial Producer: Joanna Manning

Ballantine’s: First Ever Animated Tattoo

An animated tattoo done in real time for the new campaign of Ballantine's

Making Future Magic: iPad light painting

This is at least an impressive project.
Dentsu London used photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad.  In dark environments, they played movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.


More info about this project here.

Advertising Agency: Dentsu London