Samsung Galaxy - Over the Horizon. A blind man's photographic journey

‘Over the Horizon‘, a new campaign for Samsung Galaxy is based on the real life story of Alexander Zhuravlev, a blind photographer from Russia, who was able to take a step beyond the horizon of his own possibilities.

The campaign aims to inspire ordinary people to push beyond their own comfort zone and understand that daily life has much more to offer than they expect.

The campaign features Alexander Zhuravlev – a photographer with only 2% residual vision.

Alexander became blind at the age of 11 as the result of an illness. Despite seeing almost nothing he is a passionate skier, a traveller and an enthusiastic photographer.

He lives at full throttle and believes that disability will only hold you back if you allow it to.
Driven by wanderlust, Alexander visited India alone and has travelled further since. He says that he can feel the world around him through the rest of his senses.

And 2% vision is enough to see what is most important: sunlight, colours and the horizon.

During his latest journey to South Ural, the Russian region famous for its severe climate and beautiful landscape,

Alexander took a series of photographs using a Samsung Galaxy smartphone to create a social project comprising an online video, a website and a photography exhibition.

His exhibition opened in The Lumiere Brothers Gallery in Moscow.


Samsung. Over the Horizon from Red Pepper Film on Vimeo.


Credits:

Creative Team: Cheil Russia
Creative Group Head: Mitya Usov
Digital Creative Lead: Dmitry Sherbakov
Art Director: Alena Klepikova
Copywriter: Irina Filina
Head of solutions center: Ekaterina Smygina
Content director: Anna Evstratova
Producer: Tania Chepko
Digital producer: Timur Konusbekov
Brand experience manager: Artem Grigoriants
SMM manager: Katia Bondarchuk
Production Company: Red Pepper Film
Director: Ivan Sosnin
DOP: Yegor Protsko
Creative producer: Danil Golovanov
Executive Producer: Yana Shmaylova
Art-director: Julia Uzkikh
Samsung:
Samsung Mobile Marketing Director in Russia: Seif El Hakim
Head of marketing communications and collaborative marketing: Svetlana Millina
Marketing manager: Elena Podolskaya

The Fairtrade Foundation: Farley & Bell

This hard-hitting stunt from AMVBBDO demonstrates how people are often seduced by nice branding and don't think to question where their food might come from.

Salespeople from a fake new brand called Farley & Bell approach people on the street asking them to sign up to a new fruit and veg box scheme. What they didn't expect was that these fresh and cheap fruit boxes would be delivered to their front doors by exhausted and struggling children.

Then they learn that Farley & Bell is actually a fake brand, created to highlight the exploitation of farmers and child labour in countries such as Ghana and Cote d'Ivoire by food companies.

“Sometimes you just don’t think what’s behind the cheap price. You get drawn in by a deal and pretty packaging,” says one shocked buyer.

U.K.'s "Fairtrade Fortnight," is running from Feb. 27- March 12 and the stunt took place on the streets of West London.

Jonathan Smith, head of campaigns at the Fairtrade Foundation said: "Whether in the UK or in Malawi, no one deserves to be short-changed for a hard day’s work. Farmers get a better deal when they sell their crops on Fairtrade terms. Through Fairtrade, farmers can invest in better farming practice, earn more money for their crops, and make sure their children are fed and can go to school. Communities can also invest in clean water and clinics, improving everyone’s health."



Learn more: http://fortnight.fairtrade.org.uk/

Credits:
Advertising Agency: AMVBBDO
Production: Acne London
Director: Johnny Hopkins
Creative: Clark Edwards
Creative: Andre Hull
Producer: Nikki Marsh