Volkswagen Fast Lane

Η Volkswagen ξεκίνησε μια νέα σειρά guerilla ενεργειών για το Golf GTI σε συνέχεια του Fun Theory, ονόματι "Fast Lane: driven by fun". Έχουν ανεβάσει στο youtube ήδη 3 guerrilla stunts και στη συνέχεια θα κάνουν ένα διαγωνισμό που θα καλούν το κοινό να ανεβάσει δικά του video.

The Slide

The Shopping Carts

The Elevator

 

Vince for Eminem's Recovery

Αυτό το Σ/Κ ο Eminem βγάζει το 7ο του άλμπουμ. Για να το προωθήσει online βρήκε αυτόν τον τύπο (Vince the Slap Chopper, γνωστός στο internet) και έφτιαξε ένα γαμάτο infomercial. Καταπληκτική προώθηση νομίζω (όπως και του Ozzy -δείτε εδώ).

Renault Scenic - Raving Rabbits campaign

Έξυπνη, αστεία, φρέσκια, καταπληκτική δουλειά από τους Γάλλους για το Scenic.










Advertising Agency: Publicis Conseil Paris, France
Creative Directors: Olivier Desmetre, Fabrice Delacourt, Olivier Altmann
Art Director: Yves-eric Deboey
Assistant art director: Jean Weessa
Copywriter: Mathieu Degryse
Director: Greg Leborgne
Post production: Nightshift

Dodge Challenger "Freedom"

Over the years the USA has got two things right - cars and freedom. This spot created by Wieden + Kennedy Portland ran in the soccer World Cup match between the USA and England.



Client: Dodge
Agency: Wieden + Kennedy, Portland
Production Company: Biscuit Filmworks
Director: Steve Rogers

Creatives:
Mark Fitzloff, Susan Hoffman (Executive Creative Director)
Aaron Allen, (Creative Director)
Shawn Lacy, Holly Vega (Executive Producer)
Jim Lasser (Art Director)
Greg Rutter (Copywriter)
Ben Grylewicz (Agency Executive Producer)
Mandy Walker (DoP)
Jessica Staples (Agency Producer)

Country: United States of America
Other Credits:Editorial Company: Rock Paper Scissors

Singapore Navy - Find Sgt. Lim

50-meter billboards were placed in high traffic locations, and participants had to scour the billboards for Sgt Lim who was hidden amongst an ocean of decoys. They then had to capture the image on their camera phone and Bluetooth/SMS the coordinates to the Command Centre on the Navy Website – all for a chance to win amazing prizes.



Client: Singapore Navy
Agency: Saatchi & Saatchi Singapore

Creatives:
Richard Copping (Executive Creative Director)
eddie wong, (Art Director)
Jay Tamati, (Copywriter)
Ali Loveday, (Agency Producer)
David Tay, (Account manager)

Country: Singapore

3D Rugby

How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends.

Billboard yourself

"Billboard yourself, you are made of music" Ένα έξυπνο interactive installation, από την Almap/BBDO στη Βραζιλία για το Billboard Magazine.