Friday, 25 June 2010

Getty Images: 0.0047%, 0.0053%


Advertising Agency: ALMAPBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcidio Caldeira
Copywriter: Tales Bahu
Advertiser’s Supervisor: Renata M. Simões
Planner: Cintia Gonçalves
Account Supervisor: Cristina Chacon
Art Director: Marcos Kotlhar/Danilo Boer
Illustrator: Marcos Kotlhar/Danilo Boer/Murilo Salazar/Cheda Name/Vinicius Sousa.
Typographer: José Roberto Bezerra

Rolling Stone Magazine: Aircraft, Road Crossing, Baby, Square Trails, Prism


Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Taner Ercan/Dr. Stephan Vogel
Advertiser’s Supervisor: Rainer Schmidt
Account Supervisor: Dr. Stephan Vogel
Art Buyer: Christina Hufgard
Art Director: Eva Stetefeld
Photographer: Stockmaterial
Other Credits: Consultant: Peter Heinlein/Georg Fechner

WWF: Shark, Bird

 

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana
Art Director: Ali Bati

Thursday, 24 June 2010

AUDI Quattro: Banana Squid


Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Account Manager: Ela Gokkan
Account Supervisor: Ozlem Delikanli
Art Director: Andres Vergara, Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors

Hellmann's Ketchup: Lion, Polar bear, Crocodile

 

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Nicolas Nuemann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandro Caputo, Jaime Gonzalez
Copywriter: Nicolas Neumann, Felipe Manalich
Illustrator: Ricardo Salamanca
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn

Wednesday, 23 June 2010

Canon EOS: Photochains



Brief: Our brief was to promote Canon EOS, a leading brand of DSLR cameras. However, because Canon EOS targets a variety of skill levels within the photography community, we had to create a promotion which would be appealing to all levels – from beginners, to more advanced photographers.
Creative Execution: Our first step was to create a photochain, which we showcased in national television, print and online advertising. This directed people to the photochains website, where they could upload photos to continue the chain we had started. Once online, people could also start their own photochains, or join those created by others. People soon became the medium for the campaign, inviting friends, family and colleagues to join their photochains. As the photochains network grew, we ran real photochains and the photographers who had created them, in our national advertising. This constantly showcased the live network of photochains, integrating the growing community with the advertising itself, as a way to constantly attract a growing audience.

Creative Solution: Our solution was ‘EOS Photochains’ – A new way for people to be inspired, that would literally spread from one photographer to the next as a new creative experience. By transforming photography from something people traditionally do on their own into a unique way to connect with others, Photochains is growing as its own social network of photography, and a new creative experience. Our desired outcome was to create an idea that photographers would embrace in their everyday lives, grew a new community of photography online, and was inextricably linked with the Canon EOS brand. Photochains was created by integrating the advertising, live photochains network and photographers as one.
Results:
Photochains is now growing as its own social media platform which continues to grow with every photo, as a way for Canon EOS to be a brand which stands for creative inspiration. Photochains has created a new way for photographers to connect through photography, as well as a new dialogue between Canon EOS and the photographic community: – 94 photos uploaded every day since launch, which is 4 photos an hour – 12 minutes average time on website – Over 20,000 photos uploaded from around Australia to date – Canon EOS has risen to a record 67% market share in Australia since launch

Advertising Agency: Leo Brunett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Executive Creative Director: Jay Benjamin
Creative Group Head: Michael Canning
Art Director: Kieran Antill
Digital Creative Director/Design: Kieran Ots
Group Account Director: Amanda Quested
Account Director: Jodi McLeod
Director: Daryl Ward (Curious)
Photographer: Sean Izzard (The Pool)
TV Producer: Rita Galiardi
Head of Digital: Dominique Hind
Digital Producer: Tristan Parker
Developer: Nick McGrath
Interface Developer: Keong Seet

Bang & Olufsen: Audio Annual Report


Brief: More than 80 years of Danish craftsmanship have turned Bang & Olufsen into an outstanding premium brand for hifi- and tv-systems. Each product meets highest standards in exclusiveness, quality and innovation. In 2009, Bang & Olufsen launched an expanded innovation campaign, including the introduction of various new products. The annual report 2008/09 should also be presented in a new, exceptional mode, to support the campaign and alter the innovative image of the brand. The target audience consisted of special shareholders and customers.

Creative Execution: The audio annual report perfectly reflects the core characteristics of Bang & Olufsen: quality, innovation and design. Listening to the annual report, the customer/shareholder is able to experience all three of these features: they hear extraordinary sound quality, receive facts and data in a completely new way and obtain an annual report in the form of a design object. Therefore, the idea is highly relevant to the products, and the brand.

Creative Solution: In order to achieve maximum attention and high response rates, we produced the first audio annual report worldwide. The most prominent excerpts of the annual report were interpreted and transferred into music by a renowned opera ensemble. An amazing work of arias, overtures and chorales was created. The premium edition, a design adaptation of the B&O-classic BeoSound 9000, was sent to a limited number of special shareholders and customers. The basic edition, an elegant metal CD case, was sent to selected shareholders and customers. In addition, each package included the complete annual report as a PDF.

Results: The audio version of the annual report lead to extraordinary response rates of 37% for the premium version and 24% for the basic version. Customers, as well as shareholders were enthusiastic about the idea and the high-quality production. At exhibitions, in B&O shops and in investment talks the annual report strongly increased interest for the brand and demand for novelties. Due to the highly positive feedback, an audio version of the upcoming annual report 2009/10 is planned for the international market.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Creative Directors: Christoph Everke, Tim Strathus, Matthias Mittermüller
Copywriter: Juliana Hirsing
Art Director: Monika Steiner
Account Supervisor: Ralf Hussar
Production Company: just gmbh
Producer: Christian Geisler
Sound Design: Michael Armann
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