Το θέτει λίγο ωμά αλλά είναι η πραγματικότητα.
Client: Q TV
Agency: Advantage Advertising, Jakarta
Production Company: Seven Sunday Films
Director: Jon Gwyther
Creatives:
Rajesh Menon (Executive Creative Director)
Wang Zhi Liang (Art Director)
Rajesh Menon (Copywriter)
Rachel Srisumarsih/Rodney (Executive Producer)
Fitri Mohede (Agency Producer)
G1 Post, (Post production)
Country: Indonesia
Tuesday, 13 July 2010
Canal+: iPhone
Client: CANAL+
Agency: BETC Euro RSCG, Paris
Production Company: Park Pictures
Director: The Glue Society
Creatives:
Stephanie Xiberras (Creative Director)
Raphael Halin, (Art Director)
Jackie Kelman (Executive Producer)
Erin Wile (Producer)
Fabrice Brovelli (Agency Producer)
Carlos Arias (Editor)
Country: France
Monday, 12 July 2010
Cadbury round YouTube player
Το πρώτο στρογγυλό video player στο YouTube video για την Cadbury. Δεν μπορεί να γίνει embedded αλλά μπορείτε να το δείτε εδώ
Saatchi & Saatchi for Cadbury Australia.
Saatchi & Saatchi for Cadbury Australia.
Pepsi: Paul
Πιθανότατα όλοι έχετε ακούσει για το χταπόδι που επιλέγει πάντα την ομάδα που κερδίζει στους αγώνες του μουντιάλ. Εδώ προφανώς επιλέγει την Pepsi από την Coke. Εξαιρετικά γρήγορη αντίδραση από τη BBDO που εκμεταλλεύτηκε τη φήμη του χταποδιού.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Artwork: Ruben Furio, Elie Moussally
Published: July 2010
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Artwork: Ruben Furio, Elie Moussally
Published: July 2010
University of Aarhus: The world's smallest brochure
Να τυπώσουμε τη μικρότερη μπροσούρα στον κόσμο? Και πως θα δείξουμε όλα τα facilities που έχουμε? Είστε τρελοί? (θα έλεγε το marketing σε μια ελληνική εταιρία)...
Insights, Strategy and the Idea: For years The University of Aarhus had experienced a decline of students at the nature science studies. Our brief was to make more college students choose to study nature sciences after ending college. We specially designed a campaign for every study direction. For the study of Molecular Biology (the study of biology at a molecular level) we built our campaign around a basic insight that concerned all the students at Molecular Biology. Since they had always been interested in studying very small objects, they all owned a microscope at home or they frequently used the microscopes placed in the physics/chemistry room at college.
Creative Execution: We created a brochure so small that it was only possible to read the text through a microscope. The brochure measured only 5 mm x 10 mm and the text was specially printed with an incredible point size of only 0.4. The brochure informing about the molecular studies at Aarhus University - was handed out to students at all major colleges.
Results and Effectiveness: The brochure immediatly became a collector's item at college and was a major subject on the students Facebook college groups. But most importantly, the University of Aarhus experienced a 67% increase of applications for the Molecular Biology and other nature science studies. Their most successful campaign ever.
Advertising Agency: Uncle Grey, Århus, Denmark
Creative Directors: Michael Paterson, Jesper Hansen
Art Directors: Morten Killerich, Jakob Nusbaum
Account Manager: Jesper Kortegaar
Insights, Strategy and the Idea: For years The University of Aarhus had experienced a decline of students at the nature science studies. Our brief was to make more college students choose to study nature sciences after ending college. We specially designed a campaign for every study direction. For the study of Molecular Biology (the study of biology at a molecular level) we built our campaign around a basic insight that concerned all the students at Molecular Biology. Since they had always been interested in studying very small objects, they all owned a microscope at home or they frequently used the microscopes placed in the physics/chemistry room at college.
Creative Execution: We created a brochure so small that it was only possible to read the text through a microscope. The brochure measured only 5 mm x 10 mm and the text was specially printed with an incredible point size of only 0.4. The brochure informing about the molecular studies at Aarhus University - was handed out to students at all major colleges.
Results and Effectiveness: The brochure immediatly became a collector's item at college and was a major subject on the students Facebook college groups. But most importantly, the University of Aarhus experienced a 67% increase of applications for the Molecular Biology and other nature science studies. Their most successful campaign ever.
Advertising Agency: Uncle Grey, Århus, Denmark
Creative Directors: Michael Paterson, Jesper Hansen
Art Directors: Morten Killerich, Jakob Nusbaum
Account Manager: Jesper Kortegaar
Saint Gobain: Boom, Argh, Bla
Απλή, άμεση, κατανοητή και φθηνή δουλειά για παράθυρα με ηχομόνωση. Εύγε!
Advertising School: Mudra Institute of Communications, Ahmedabad, India
Art Directors: Sanket Avlani, Shirin Salwan
Advertising School: Mudra Institute of Communications, Ahmedabad, India
Art Directors: Sanket Avlani, Shirin Salwan
Subscribe to:
Posts (Atom)
