Old Spice Social Campaign Case Study

Το case study της W+K για τη social campaign του old spice, η οποία είναι και η πιο επιτυχημένη καμπάνια που έγινε ποτέ σε social media.

Diesel Facepark Event

στα πλαίσια της καμπάνιας We Are Stupid διοργανώθηκε στο Βερολίνο ένα event όπου έφεραν το facebook offline, δημιουργώντας το facepark.
Το site επίσης έχει ενδιαφέρον: http://facepark.org

Nintendo DSi: Brain Teaser

“Brain Teasers: anytime, anywhere.”


The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer

Study like a scholar, scholar

Η σειρά της old spice έχει εμπνεύσει αρκετά tvc/viral. Να ένα ωραίο:



Stephen Jones: Lead / Co-writer
Scott Winn: Co-writer / Director of Photography http://www.scottdavidwinn.com
Derek Bodily: Co-writer / Special FX
Jacob Fenn: 1st AC / Editor http://www.fennworld.com
Eric Johnson: Sound Design
Jonathan Adamson: Special FX
Olivia Gallegos: Production Coordinator
Raven Alard: 1st AD
Kiffen Schultz: Book Cart Boy / Special FX
Jared McPhillen: Special FX
Matt Brown: Production Assistant
Mike Hill: Unit Manager
Chris Garcia: Project Manager http://www.bioslash.com

Aldaris - Moving Riga

Ωραία φωτογραφία, ατμόσφαιρα εποχής και έξυπνο χιούμορ από τη Λιθουανία. Απλά απολαυστικό.



Advertising Agency: MILK, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aurimas Kadzevicius
Copywriters: Renata Sarkauskaite, Vilius Gostevicius
Director: Johan Tappert
Published: 2009

Torke Boutique Guerilla Agency: Jargon Bingo

ΚΑΤΑΠΛΗΚΤΙΚΟ και απόλυτα αληθινό. Ιδίως στην Ελλάδα.

The ideas is to play with all the jargons advertising agencies love to use. Words like viral, buzz and insight, that fill presentations but have lost their meaning over time. With that in mind, we've sent our prospects this Jargon Bingo with the following challenge: take the card to the next meeting with your agency and call us if you fill a line in the first 5 minutes or get a "bingo!" by the end of the meeting.
Advertising Agency: Torke, Portugal

Pilot Extrafine: Legoman tattoo

Advertising Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra, Malen Feliz