Monday, 13 December 2010

Media 1: Undeliverable Letter

It is nice to see advertising agencies who try to get themselves into pitches, use their creativity as the medium instead of spamming. See what "Media 1" did in order to get new clients.


Advertising Agency: Demner, Merlicek und Bergmann, Vienna, Austria
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Art Director: Francesco Bestagno
Graphics: Claudia Strauss
Account Manager: Siegfried Kaufmann

Sanzer hand gel: Doorknob, Phone booth, Subway

Excellent and impactful work. Drives the message through and makes you think twice before touching anything.



Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.
Published: August 2010

Most Contagious Review 2010


Contagious Magazine released their free annual review on trends and technologies. As always, 2010 review is packed with interting articles. According to them, in 2010 the smartest brands realised that the model is not 360, it's 365, moving from campaigns to projects.
You can download it here.

Friday, 10 December 2010

Google Zeitgeist 2010: Year in Review

Google's 2010 recap based on the aggregation of millions of search queries.
You can vist http://www.google.com/press/zeitgeist2010/ and play with the results.



Thursday, 9 December 2010

TVN Channel: Shorter commercial breaks





Advertising Agency: Lowe Porta, Santiago, Chile
Executive Creative Director: Kiko Carcavilla
Creative Directors: Cristian Kemp, Sebastián Collantes
Copywriter: Sebastián Collantes, Kiko Carcavilla
Art Director: Cristian Kemp
Account manager: Claudia Delavenne

IKEA Lack Side Table: Pop-up

Creative Director / Copywriter: Kelvin Lai
Art Director: Woody Hu

Migros: Respect nature

"Respect nature and some day nature will return the favor". A nice slogan beautifully visualized by Jung von Matt/Limmat for the Swiss supermarket Migros.



Advertising Agency: Jung von Matt/Limmat, Zürich, Switzerland
Creative Directors: Alexander Jaggy, Michael Rottmann
Copywriter: Livio Dainese
Art Director: Fernando Perez
Production Company: BigFish Filmproduktion GmbH (Berlin)
Film Director: The Vikings
Production Company Producer: Andrea Roman
Agency Producer: Ilonka Galliard
Others: Björn Rühmann (Director), Matthew Branning (Director), Serge Roman (Camera)
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