No Pants Subway Ride 2011

3500 brave New Yorkers stripped down to their underpants for the ninth annual No Pants Subway Ride. The project by Improv Everywhere, started with only 7 people in 2002 and spread in 48 cities in 22 countries with thousand of participants in 2011. Improv Everywhere says that its mission is to cause "scenes of chaos and joy in public places."

Adidas adiVerse Virtual Footwear Wall

Adidas partnered with Intel to create adiVerse Virtual Footwear Wall that showcases their 8,000+ shoe range. The wall uses facial recognition to detect the customers gender, and shows relevant shoes. The wall can render products in 3D, so you can see the shoes from all angles, zoom in, call-up specs, watch videos even see twitter feeds for the most popular products.

Audi: Bubble

A very "clean" ad that promotes the low engine emissions of the Audi A3.

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director/ Art Director: Kevin Stark
Creative Director / Copywriter: Nick Kidney
Creatives: Richard McGrann, Andy Clough
Retoucher: Gary Meade / Mission
Photographer: Sean de Sparengo
Typographer: Richard Kennedy

Viagra: See the World Differently

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Dave King
Art Director: Dan Fastnedge
Copywriter: Olivia Wagner
Retoucher: Lightfarm Studios
Photographer: Mat Blamires
Account manager: Amy Ivancic
Account Director: James Johnston
Finished Artist: Luke McArthur
Client: Glenn Martin

Interactive Display Window

 Interesting project.



Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom.

Made by:
Beatriz Areilza
Gustaf Engström www.gustafengstrom.se
Juliana Oliveira Silva
Lucas Lima www.luklima.com
Marcus Wallander www.lorem-ipsum.se

Music: Bonobo - Kiara

Shot with a RED ONE camera at 120fps in december 2010.
Camera provided by: Ljud & Bildmedia, www.ljud-bildmedia.se
Green screen: Pump Station Studio, www.pumpstation.se

Caribou Coffee turns bus stop into oven

An excellent bus stop advertisement. In order to introduce Caribou Coffee's new hot breakfast sandwiches in Minneapolis, Colle+McVoy turned a bus stop into an over with actual heat coming from the coils. 

 

Advertising Agency:

Colle+McVoy

Audi A8 says goodnight to the Mercedes-Benz S-Class

Audi revealed this week the new 60-second TVC for the Super Bowl and, as you are about to see, is getting right up in Mercedes' face. The spot, inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, begins with a series of good nights to the old luxury represented by the Mercedes-Ben S-Class, to conclude to a good morning to the new 2011 Audi A8 flagship sedan. Audi's most technologically-advanced vehicle.

Scott Keogh, chief marketing officer, Audi of America said:
“Research shows that consumer impressions are based in nostalgia and formed at a very young age. In ‘Goodnight’ Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury. Today’s luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd.”

Let's see if Mercedes will answer.