Hyundai Sonata Hybrid: Anachronistic City

“What if we always settled for the first thing that came along? Then we’d never have gotten…here.”
Hyundai definitely has changed.  


Hyundai Sonata Hybrid - "Anachronistic City" from Innocean on Vimeo.


Agency: Innocean, Huntington Beach

ASC: Truth in Advertising

How true advertising really is? And does it really matters? According to ASC it does. So, Advertising Standards Canada (ASC) launched the campaign “truth in advertising” with agency partner Cossette to illustrate that “Truth in advertising matters”.
The national campaign runs across television, radio, print, outdoor and online in English in French.

Check out the site too: http://www.adstandards.ca/en/PSA/site/

Johnnie Walker: Manuscript of Insistence

Incredible visuals. Great campaign.

Advertising Agency: Leo Burnett, Taipei, Taiwan
Creative Director: Jacky Chen
Art Directors: Jacky Chen, Alex Liu
Copywriter: Phoenix Tsai
Published: October 2010

Nike: Kobe Bryant is "The Black Mamba"

Kobe Bryant's nickname is Black Mamba. The largest venomous snake in Africa. Now Kobe is the star in a short film directed by Robert Rodriguez. And he is not alone. Nike's short film features Bruce Willis and Danny Trejo too. The first trailer has just been released. Enjoy.

Avis: Reunion

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Marko Mandusic
Published: January 2011

Bud Light 3D Test Commercial

Bud Light's new funny spot for Super Bowl. The disclaimer is all the money: "No stunt people were harmed making this ad because, well, they're stunt people."




Advertising Agency: DDB

Sony: Panoramic story

It must have been a great journey. Rapp Paris, took 2 photographers on a Panoramic challenge across Europe. They travelled 4235 km across 7 Countries, took 6381 pictures and made this grand, picturesque interactive story:  http://www.panoramic-story.fr/

Client: Sony
Advertising Agency: RAPP, Paris