Thursday, 3 February 2011

Café Tainá - don't sleep

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art / Art Director: Benjamin Yung
Jr Copywriter: Ricardo John
Illustrator: Andrey Gordeev

Volkswagen Passat: The Force

It's not that I'm a Star Wars fan, but this Volkswagen spot featuring a kid dressed up like Darth Vader is fantastic. Great sense of humor. What do you think?

Wednesday, 2 February 2011

Google: Art Project

Seeing in person masterpieces of art is beyond compare. Unfortunately, not all of us can jump on a plane and visit the world's greatest museums.
For people craving for art or for those who just want to have a look, Google created a stunning site where you can take a virtual walking tour through 17 museums and 1.000 pieces of art. The levels of zoom, with extreme details are incredible and you can even create and share your own collection of masterpieces.

The site: http://www.googleartproject.com/

PETA 2011 Superbowl banned ad: Veggie Love

egetarians have better sex." That's what PETA calims in this spot where we see women rub tomatoes on their bodies, perform celery-spanking and zucchini fellatio among other things. The animal-rights group will surely receive a lot of publicity with this stunt-spot.

Tuesday, 1 February 2011

Saab 9-5 print campaign

Great copy. Intellect, witty, bold.

Advertising Agency: Team Saab, a part of McCann Worldgroup Detroit, USA

Monday, 31 January 2011

8.ta (heita) campaign case study

Superb idea, strategy and execution from the agency. And a client we are all searching for in Greece but does not exist. It's easier to find the holy grail than a client like that. But we're still searching...

8.ta is South Africa's fourth cellular provider, powered by Telkom.
8.ta pronounced "aytah" is derivative from the township greeting "heita", which means hello. They launched a teaser campaign without revealing the brand logo, but only the word Heita. It generated a huge buzz and when they revealed the brand, people loved them. The success was imminent.