Sony Ericsson Xperia PLAY: Android's surgery

The first commercial of the new Sony Playstation phone, called "Xperia Play".
The game is on and Android needs a couple of thumps to start playing. Since these is an illegal operation, the surgery is done in a dirty back-alley. We are used to extreme spots for the Playstation series and this spot is without question a worthy one for the Playstation phone.

Making Future Magic: iPad light painting

This is at least an impressive project.
Dentsu London used photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad.  In dark environments, they played movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.


More info about this project here.

Advertising Agency: Dentsu London

Walt Disney Pictures: Alice in Wonderland

Ambient-installation done in a Mall, in Rome. For the launch of the movie: "Alice in Wonderland".

Advertising Agency: AUGE, Milan, Italy
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca
Published: March 2010

Kia Optima: One Epic Ride (SuperBowl 2011)

Travel through space and time as a policeman, villain, Poseidon, alien and ancient chief try to get their hands on the all‐new Optima. Prepare for "One Epic Ride".



Advertising Agency: David&Goliath, USA

Café Tainá - don't sleep

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art / Art Director: Benjamin Yung
Jr Copywriter: Ricardo John
Illustrator: Andrey Gordeev

Volkswagen Passat: The Force

It's not that I'm a Star Wars fan, but this Volkswagen spot featuring a kid dressed up like Darth Vader is fantastic. Great sense of humor. What do you think?

Google: Art Project

Seeing in person masterpieces of art is beyond compare. Unfortunately, not all of us can jump on a plane and visit the world's greatest museums.
For people craving for art or for those who just want to have a look, Google created a stunning site where you can take a virtual walking tour through 17 museums and 1.000 pieces of art. The levels of zoom, with extreme details are incredible and you can even create and share your own collection of masterpieces.

The site: http://www.googleartproject.com/