Bridgestone Super Bowl 2011: Carma, Reply All

Sony Ericsson Xperia PLAY: Android's surgery

The first commercial of the new Sony Playstation phone, called "Xperia Play".
The game is on and Android needs a couple of thumps to start playing. Since these is an illegal operation, the surgery is done in a dirty back-alley. We are used to extreme spots for the Playstation series and this spot is without question a worthy one for the Playstation phone.

Making Future Magic: iPad light painting

This is at least an impressive project.
Dentsu London used photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad.  In dark environments, they played movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.


More info about this project here.

Advertising Agency: Dentsu London

Walt Disney Pictures: Alice in Wonderland

Ambient-installation done in a Mall, in Rome. For the launch of the movie: "Alice in Wonderland".

Advertising Agency: AUGE, Milan, Italy
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca
Published: March 2010

Kia Optima: One Epic Ride (SuperBowl 2011)

Travel through space and time as a policeman, villain, Poseidon, alien and ancient chief try to get their hands on the all‐new Optima. Prepare for "One Epic Ride".



Advertising Agency: David&Goliath, USA

Café Tainá - don't sleep

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art / Art Director: Benjamin Yung
Jr Copywriter: Ricardo John
Illustrator: Andrey Gordeev

Volkswagen Passat: The Force

It's not that I'm a Star Wars fan, but this Volkswagen spot featuring a kid dressed up like Darth Vader is fantastic. Great sense of humor. What do you think?