BMW i : The new sub-brand of BMW

BMW launched a few days ago its new sub-brand called BMW i.
BMW i will produce electric and hybrid cars only starting on 2013 with i3 and i8 models. 

BMW i Concept:

At the heart of BMW i is a holistic approach to future mobility: Cutting edge materials, purpose-built vehicle architectures and next generation production technology deliver an unparalleled driving experience with benchmark energy efficiency and sustainability. BMW i could not have achieved all this by sticking to conventional concepts, so instead we have explored completely new territories.

More at http://www.bmw-i.com/en_ww/

Durex Condoms: Feather

Advertising Agency: 3-Sixty Brand Communications, Singapore
Senior Art Director: Stez Chong
Art Director: WinCannie Jap

Mercedes Benz: Left Brain - Right Brain Campaign

Another great work from Israel. This time for Mercedes Benz.
The illustrations are more than great, the copy is good but its the same in all three.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

Mad Magazine

It is very funny the way Mad magazine reverted the famous Economist's outdoor.

For those who don't remember, here's the Economist outdoor:

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson

Dead Island: Story trailer

A fantastic story trailer for " Dead Island", a zombie-genre game.

The story unfolds in reverse and we see a dead kid going backwards until all the family is together. Before the zombie outbreak. It's very clever that an excellent music is used instead of screaming. I'm waiting for the gameplay trailer to see if they can keep up to this one.

BMW: Cut through Winter

Excellent direct mail for BMW.

Advertising Agency: Cundari, Canada
Chief Creative Officer: Brent Choi
Copywriter: Alex Manahan
Art Director: Andrew Bernardi
Associate Creative Directors: Mike Sipley, Mike Dietrich
Production Manager: Cecily Lo
Account Director: Daryn Sutherland
Designer: Sarah Cosentino

Jim Beam - "Bold Choice" featuring Willem Dafoe

Willem Dafoe made a choice to get out of Milwaukee and head to New York when he was young. In this Jim Beam commercial, Dafoe speaks about Bold Choices, about life-changing decisions. He plays all the characters, all the professions he could have undertake if he didn't made the right choice. The bold choice.   



Advertising Agency: StrawberryFrog