Wednesday, 16 March 2011

Colorectal Cancer Association of Canada: GetYourButtSeen.ca



Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean
Published: March 2010

Lynx Excite Angel Ambush London Victoria

Lynx used an augmented reality billboard to interact with people at the London Victoria Station.
A very interesting approach which as you will see in the video below, was embraced by the people who interacted with the angels. Some of them are really enjoying this.

This installation is part of Lynx's Fallen Angels campaign. You can visit their Facebook page here and try to release Kelly Brooks, the last archangel. The one who didn't fall. Yet.





Wednesday, 9 March 2011

Mercedes-Benz: Transparent walls

Imagine yourself driving and be able to see through walls on interceptions. Then you would probably see danger way ahead.

This was Jung von Matt/Elbe's idea to showcase Mercedes-Benz's new system called Pre-Safe. This system detects road danger and can take control of the car to avoid it.

How the transparent walls worked: They used a camera to film one side of the road and live feed the other side on a wall thus make it transparent. A great installation. And a great surprise for the drivers.



Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Directors: Damjan Pita, Benjamin Busse
Client Counseling: Sven Dörrenbacher
Agency Producer: Jannik Endemann
Film Production: Erste Liebe Filmproduktion
Graphic Design: Samuel Huber
Creatives: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer: Sascha Kurfiss
Regie: Mortimer Hochberg
Production: Justin Mundhenke
Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz

Tuesday, 8 March 2011

It Works Fingerprint Security System: Office, Lab, Home

A great print ad. The idea and the execution is terrific.





Advertising Agency: SpicyH, Bangkok, Thailand
Production company: MasterScene
Executive Creative Director: Woon Hoh Siew
Creative Director: Gaek Bee Lee
Art Directors: Apiwat Pattalarungkhan, Adam Pamungkas
Copywriter: Irvine Prisilia
Photographer: Clarissa Peddy Photography
Retoucher: OIC

IKEA: Organize your desktop

IKEA organizes your desktop. Download the app and place all the items on your desktop in an EXPEDIT storage unit.



Advertising Agency: Laboratory Ideas, Laboratory Digital, Budapest, Hungary
Creative Director: Sándor Haszon, Alex Szénássy
Copywriter: Judit Kun
Art Director: Diána Pusztai, Sándor Haszon
Illustrator: Péter Muka
Developer: Gergely Muka
You can download the app here.

Monday, 7 March 2011

2HA Winery: Cabernet, Riesling, Tabunello

Interesting approach from a Hungarian winery.





Advertising Agency: White Rabbit, Budapest, Hungary
Creative Directors: Levente Kovács, István Bracsok
Art Directors: István Bracsok, Viktor Uhrin
Copywriter: Levente Kovács
Illustrator: Viktor Uhrin
Photographer: Gábor Fiala

Sunday, 6 March 2011

Nissan Micra: Park Assistant

Smart and funny. I guess that you won't mind find this on your car and probably you would read it.



Advertising Agency: TBWA\ Barcelona, Spain
Creative Directors: Fer Garcia, Juank Espejo
Art Director: Ferran Mestre
Copywriter: Edu Escudero
Photographer: Felipe Mena
Published: February 2011

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