Heineken: The perfect Date

Enjoy Heineken's new TV commercial. It is the sequel of "The Entrance" we saw back in January and it shares the same lively tone. It is shot in London at Le Meridien Hotel and the Rivoli Ballroom. What's great is the song “Jaan Pehechaan Ho” from the 1965 movie Gumnaa.

And, there is something else, a really funny making of. Watch it after the spot.






Advertising Agency: Wieden + Kennedy, Amsterdam, netherlands
Executive Creative Director: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Broadcast Director: Erik Verheijen
Agency Producer: Tony Stearns, Niko Koot
Planner: Stuart Parkinson, Martin Weigel
Project Manager: Sharon Kwiatkowski
Production Company: Sonny
Director: Fredrik Bond
Director of Photography: Mattias Montero
Producer: Alicia Bernard
Executive Producer: Helen Kenny
Editing Company: Marshall Street Editors
Editor: Tim Thorton-Allan
Audio Post: Grand Central
Sound Designer/Mixer: Raja Sehgal
Artist: Mohammed Rafi, Jaan Pehechaan Ho
Music Company: Agoraphone
Music Supervisor: Beth Urdang
Post Production: The Mill
Flame: Jay Bandlish
3D: David Lawson
Telecine: Adam Scott
Producer: Paul Schleicher

Steggles Chicken: Egg

The copy reads: "This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns".

I think that this is a great statement. It is very convincing.

Advertising Agency: M&C Saatchi, Sydney, Australia
Art Director: Michael Andrews
Copywriter: Tom McFarlane
Published: May 2011

Amour.com: Mirror

OK it is funny but if the agency's insight is true, then it is very sad that people who use dating services are so pathetic.

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Copywriters: Dimitri Hekimian, Peter Moyse
Art Director: Thomas Derouault
Art buyer: Isabelle Baud
Retouching: Christophe Huet- Asile

Bridgestone: Flatline

Very clever and to the point.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Chief Creative Officer: Bechara Mouzannar
Art Director: Jonathan Horner, Feras Shoujah
Copywriter: Faraz Khan
Illustrator: Steve Cicala
Retoucher: Andy Salisbury
Published: March 2011

Infographic: The Value of Social Commerce

Infographic: The Real Cost Of Social Media

All major companies are going social. They have Facebook pages, twitter accounts, they run social media campaigns, they try to reach potential customers and built loyalty.
 
But what is the real cost of social media?

Focus made this very interesting infographic to address this question.

It begins with the following statement. “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”What are the benefits and what are the cost of a serious social media campaign?

It seems that social media is not a free ride. It's quite an expensive one. But there are rewards. And if you are serious about your brand then, according to the infographic, you should invest. Then again, you may not. Give it a good read and decide.

Axe: Multiple Girlfriends App

Facebook is the best environment for no budget ideas like this one. The multiple girlfriends app, adds on your relationship status hundreds of women. When your friends see that you are in a relationship with 300+ women, and press the link they are directed to axe's website where they can download the app themselves.



Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting