Monday, 30 May 2011

Nissan Leaf: Gas Powered Everything

The campaign on Nissan Leaf shares the same idea with Nissan's partner Renault. See for yourselves.



Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger

Renault: The Electric Life

Renault and Nissan are partners. They both have electric vehicles. But this is not the only common thing. They both have the SAME campaign idea. Watch Publicis' one below and TBWA's for Nissan here.

Both are great but which is the original?




Agency: Publicis
Chief Creative Officer: Olivier Altmann
Art Director: Benedicte Potel
Copywriter: Thierry Lebec
Agency Supervisor: Edouard Pacreau
Agency Supervisor: Aurore Duhamel
Agency Supervisor: Aurelie Fretti
Agency Supervisor: Carine de Oliveira
TV Production: Pierre Marcus
TV Production: Anne Boucher
TV Production: Florence Pottie Sperry
Director: Dougal Wilson
Production Company: Premiere Heure

Schirm&Co: Rainvertising

That's a cool low budget idea.

An umbrella store in Humburg wanted to create traffic, but they had a tiny 130 Euro budget. So they sprayed a bus stop with an invisible water repellent stencil thus getting the message across the right time; when it's raining.



Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011

Museum of Childhood: Fingers, Minds, Plasticine, Teacher

Be a child again. V&A Museum of Childhood in London, features a vast collection of childhood-related objects and artefacts, spanning the 1600s to the present day.





Advertising Agency: BBDO, London, United Kingdom
Creative Director: Mark Fairbanks
Copywriter: Mark Fairbanks
Art Director: Mark Fairbanks

Land Rover Defender: Passport

Nice idea. Though I don't think this is a car to drive around the world.


Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Carl Warner
Typographers: Lee Aldridge, SiD
Production: Ali Power
Account Director: Glynn Euston
National Communications Manager: Les Knight

Friday, 27 May 2011

Toyota: letter

Toyota's endurance is well known. This spot demonstrate it in a very funny way.



Advertising Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico
Executive Creative Director: Juan Carlos Rodriguez
Associate Creative Director: Mariano German
Art Directors: Cristina Burckhart, Fernando Suarez
Copywriter: Pedro Jose Perez
Production Company: Salado Media
Director: Cali Ameglio
Fresh and juicy print ads.






Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Director: Alon Zaid
‏Copywriter: Suki Berg
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Shiran Chen Gross
‏Account Manager: Inbal Stern
‏Planning Director: Yoni Lahav
‏Planners: Zohar Reznik, Nili Rabinowitz
‏Photographer: Yoram Aschheim

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