Monday, 30 May 2011

Renault: The Electric Life

Renault and Nissan are partners. They both have electric vehicles. But this is not the only common thing. They both have the SAME campaign idea. Watch Publicis' one below and TBWA's for Nissan here.

Both are great but which is the original?




Agency: Publicis
Chief Creative Officer: Olivier Altmann
Art Director: Benedicte Potel
Copywriter: Thierry Lebec
Agency Supervisor: Edouard Pacreau
Agency Supervisor: Aurore Duhamel
Agency Supervisor: Aurelie Fretti
Agency Supervisor: Carine de Oliveira
TV Production: Pierre Marcus
TV Production: Anne Boucher
TV Production: Florence Pottie Sperry
Director: Dougal Wilson
Production Company: Premiere Heure

Schirm&Co: Rainvertising

That's a cool low budget idea.

An umbrella store in Humburg wanted to create traffic, but they had a tiny 130 Euro budget. So they sprayed a bus stop with an invisible water repellent stencil thus getting the message across the right time; when it's raining.



Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011

Museum of Childhood: Fingers, Minds, Plasticine, Teacher

Be a child again. V&A Museum of Childhood in London, features a vast collection of childhood-related objects and artefacts, spanning the 1600s to the present day.





Advertising Agency: BBDO, London, United Kingdom
Creative Director: Mark Fairbanks
Copywriter: Mark Fairbanks
Art Director: Mark Fairbanks

Land Rover Defender: Passport

Nice idea. Though I don't think this is a car to drive around the world.


Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Carl Warner
Typographers: Lee Aldridge, SiD
Production: Ali Power
Account Director: Glynn Euston
National Communications Manager: Les Knight

Friday, 27 May 2011

Toyota: letter

Toyota's endurance is well known. This spot demonstrate it in a very funny way.



Advertising Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico
Executive Creative Director: Juan Carlos Rodriguez
Associate Creative Director: Mariano German
Art Directors: Cristina Burckhart, Fernando Suarez
Copywriter: Pedro Jose Perez
Production Company: Salado Media
Director: Cali Ameglio
Fresh and juicy print ads.






Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Director: Alon Zaid
‏Copywriter: Suki Berg
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Shiran Chen Gross
‏Account Manager: Inbal Stern
‏Planning Director: Yoni Lahav
‏Planners: Zohar Reznik, Nili Rabinowitz
‏Photographer: Yoram Aschheim

Norte Beer: The Best Excuse Ever

Imagine telling your girlfriend that you want a night out with the guys and she not only agrees but is happy too. A dream come true or a perfect idea from Norte Beer?



Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur
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