Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director/ Art Director: Ginevra capece
Creative Director/ Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
via
Friday, 3 June 2011
IBM: Retail, Car, Energy, NYPD, Oil, Ski, Space, Suitcase
Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director/ Art Director: Ginevra capece
Creative Director/ Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
via
Thursday, 2 June 2011
McDonald's: Pick n' Play interactive billboard
DDB Stockholm created a nice interactive billboard where pedestrian could use their smartphones as controllers to interact with the billboard and play a game. If they could last for 30 seconds they won a McDonalds's treat of their choice. They received a digital coupon on their mobile and they could use it in a nearby McDonald's store.
It's funny, interactive, engaging and brings traffic to the store. Good job DDB.
It's funny, interactive, engaging and brings traffic to the store. Good job DDB.
- Agency: DDB Stockholm
- Client: McDonald's
- Creative Director: Andreas Dahlqvist
- Art Director: Gustav Holm
- Art Director: Lisa Karlsson
- Art Director: Fredrik Simonsson
- Copywriter:Martin Lindestaf
- Copywriter:Daniel Vaccino
- Copywriter:Magnus Jakobsson
- Production Leader:Lina Tuikka
- Digital Producer: Merwan Maaruf
- Technical Director: Andreas Fabbe Andersson
- Graphic Designer: PM Jonsson
Wednesday, 1 June 2011
Intel: Museum of me
This is absolutely fantastic. Intel gives you the chance to create a museum with your Facebook life. The museum of me application builds a 3 minute walk in a museum comprising of your photos, your friends, videos, words, locations and data from you Facebook profile.
This tour will definitely worth your while. Try it.
This tour will definitely worth your while. Try it.
Tuesday, 31 May 2011
Ariston: Inside The Machine Project
There is an old Greek joke about a kid who put his hands in front of his face facing the opposite way, move his head around and say, "mom, get me out of the washing machine".
Well, Ariston launched a new range of washing machines and decided to do just that. To get people inside a washing machine and experience all the phases of a washing.
“The Inside the Machine Project” is a really big installation. The numbers are impressive: 12m high, 5 tonnes of metal, 3 tonnes of wood, 450 square metres of light refracting materials and water sprinklers.
More than 10.000 people went inside the giant drum.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011
Well, Ariston launched a new range of washing machines and decided to do just that. To get people inside a washing machine and experience all the phases of a washing.
“The Inside the Machine Project” is a really big installation. The numbers are impressive: 12m high, 5 tonnes of metal, 3 tonnes of wood, 450 square metres of light refracting materials and water sprinklers.
More than 10.000 people went inside the giant drum.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011
Monday, 30 May 2011
Bavaria: Hugh Hefner
Hugh Hefner deserves a Bavaria beer. After a long day in Playboy Mansion, with the company of a number of brain dead ladies he escapes in a secret bar to enjoy a Bavaria with his mates.
Nissan Leaf: Gas Powered Everything
The campaign on Nissan Leaf shares the same idea with Nissan's partner Renault. See for yourselves.
Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger
Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger
Renault: The Electric Life
Renault and Nissan are partners. They both have electric vehicles. But this is not the only common thing. They both have the SAME campaign idea. Watch Publicis' one below and TBWA's for Nissan here.
Both are great but which is the original?
Both are great but which is the original?
- Agency: Publicis
- Chief Creative Officer: Olivier Altmann
- Art Director: Benedicte Potel
- Copywriter: Thierry Lebec
- Agency Supervisor: Edouard Pacreau
- Agency Supervisor: Aurore Duhamel
- Agency Supervisor: Aurelie Fretti
- Agency Supervisor: Carine de Oliveira
- TV Production: Pierre Marcus
- TV Production: Anne Boucher
- TV Production: Florence Pottie Sperry
- Director: Dougal Wilson
- Production Company: Premiere Heure
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