Librairie L'Échange: used books

Advertising Agency: Brad, Montreal, Canada
Creative Director: Carle Coppens
Art Director: Patrick Seymour
Copywriter: Carle Coppens
Illustrator: Patrick Seymour

Volkswagen New Polo GTI: Date Drive

"The New Volkswagen Polo GTI is the sexiest car in it’s class. And we’re going to prove it."

A great way to get your target audience to make a test drive. Ogilvy South Africa worked on a simple insight. A fast car increase your chances to score.
See the app here: http://www.datedrive.co.za

Advertising Agency: Ogilvy, Ogilvy Interactive, Ogilvy Action, Ogilvy PR, Cape Town, South Africa
Creative Directors: Chris Gotz, Nicholas Wittenberg
Art Director: Jennifer MacFarlane
Copywriter: Cuan Cronwright
Published: May 2011

IBM: Retail, Car, Energy, NYPD, Oil, Ski, Space, Suitcase

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director/ Art Director: Ginevra capece
Creative Director/ Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
via

McDonald's: Pick n' Play interactive billboard

DDB Stockholm created a nice interactive billboard where pedestrian could use their smartphones as controllers to interact with the billboard and play a game. If they could last for 30 seconds they won a McDonalds's treat of their choice. They received a digital coupon on their mobile and they could use it in a nearby McDonald's store.

It's funny, interactive, engaging and brings traffic to the store. Good job DDB.

Agency: DDB Stockholm

Client: McDonald's

Creative Director: Andreas Dahlqvist

Art Director: Gustav Holm

Art Director: Lisa Karlsson

Art Director: Fredrik Simonsson

Copywriter:Martin Lindestaf

Copywriter:Daniel Vaccino

Copywriter:Magnus Jakobsson

Production Leader:Lina Tuikka

Digital Producer: Merwan Maaruf

Technical Director: Andreas Fabbe Andersson

Graphic Designer: PM Jonsson

Intel: Museum of me

This is absolutely fantastic. Intel gives you the chance to create a museum with your Facebook life. The museum of me application builds a 3 minute walk in a museum comprising of your photos, your friends, videos, words, locations and data from you Facebook profile.

This tour will definitely worth your while. Try it.

Ariston: Inside The Machine Project

There is an old Greek joke about a kid who put his hands in front of his face facing the opposite way, move his head around and say, "mom, get me out of the washing machine". 

Well, Ariston launched a new range of washing machines and decided to do just that. To get people inside a washing machine and experience all the phases of a washing.  

“The Inside the Machine Project” is a really big installation. The numbers are impressive: 12m high, 5 tonnes of metal, 3 tonnes of wood, 450 square metres of light refracting materials and water sprinklers.

More than 10.000 people went inside the giant drum.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011

Bavaria: Hugh Hefner

Hugh Hefner deserves a Bavaria beer. After a long day in Playboy Mansion, with the company of a number of brain dead ladies he escapes in a secret bar to enjoy a Bavaria with his mates.