Shieldtox Naturgard: Natural protection

It's fresh. It delivers the product benefit simply and effectively. It is funny and memorable.
It's a really great work from Thailand.

Advertising Agency: Euro RSCG, Bangkok, Thailand

Rocksmith: Gyitar baby viral

It's so fake but still funny and a good viral for Rocksmith guitar games.

Greenpeace: Barbie's rainforest destruction

Greenpeace claims that Mattel is destroying rainforests for toy packaging.

They've created the following film, where Barbie's boyfriend Ken is interviewed and when he learns that Barbie is a serial killer he gets very angry and dumps her.

Check also the Facebook page where you can unlike Barbie and visit your country's Greenpeace site.

http://www.greenpeace.org/ken


What do your think of this approach from Greenpeace?

Jeep Wrangler: Drive your track

We all have our favourite driving music. Leo Burnett Iberia created an interesting site where you can upload your music and a software reads the sound waves and projects a route on mountain tops. It also reads your IP and displays a map from where you live to the selected landscape.

Give it a try at www.driveyourtrack.com 


Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Paulo Areas
Copywriter: Chacho Puebla
Art Directors: Paulo Areas, Lucas Zaiden
Designer: Lucas Zaiden
Digital Creatives: Horacio Panella, Victor Moreno
Head of Digital: Asier Garcia
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Horacio Panella
Group Account Director: Ricardo del Campo
Account Director: Eduardo Gomez-Escolar
Account Supervisor: Paco Sanchez
Account Executive: Jaime Blanco

Librairie L'Échange: used books

Advertising Agency: Brad, Montreal, Canada
Creative Director: Carle Coppens
Art Director: Patrick Seymour
Copywriter: Carle Coppens
Illustrator: Patrick Seymour

Volkswagen New Polo GTI: Date Drive

"The New Volkswagen Polo GTI is the sexiest car in it’s class. And we’re going to prove it."

A great way to get your target audience to make a test drive. Ogilvy South Africa worked on a simple insight. A fast car increase your chances to score.
See the app here: http://www.datedrive.co.za

Advertising Agency: Ogilvy, Ogilvy Interactive, Ogilvy Action, Ogilvy PR, Cape Town, South Africa
Creative Directors: Chris Gotz, Nicholas Wittenberg
Art Director: Jennifer MacFarlane
Copywriter: Cuan Cronwright
Published: May 2011

IBM: Retail, Car, Energy, NYPD, Oil, Ski, Space, Suitcase

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director/ Art Director: Ginevra capece
Creative Director/ Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
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